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SUMMER TRAINING REPORT

ON
TRAINING & DEVELOPMENT OF
YAMAHA MOTORS LTD

Submitted for partial fulfillment of degree in the requirement of

Bachelor Of Business Administration
Of
MAHARSHI DAYANAND UNIVERSITY, ROHTAK

(SESSION 2018-19)

SUBMITTED TO:- SUBMITTED BY:-

MRS. SMRITI MANISHA
(ASSISTANT PROFESSOR) BBA-5TH SEM
(BUSINESS ADMINISTRATION DEPT) COLLEGE ROLL NO.30760
REG. NO. 1611740759
UNIVERSITY ROLL NO.

D.A.V CENETENARY COLLEGE

NH-3, N.I.T FARIDABAD
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ACKNOWLEDGEMENT

This work is a culmination of sincere efforts put in during the making of this project. This task
could not have been accomplished without the support and help of lots of people. It is with
great pleasure and privilege that I wish to thanks all of them who actively supported me in this
project.

I would like to thank MAHARSHI DAYANAND UNIVERSITY, ROHTAK for giving me this
opportunity to undertake this project. Doing a project for YAMAHA MOTORS LTD. has been an
extremely experienced work for me.

I express my humble gratitude and sincere regards to the HR MANAGER of the company who has given me an
opportunity to do my SUMMER TRAINING in this organization.

I am very grateful to MRS. SMRITI, faculty member of D.A.V CENETENARY COLLEGE, FARIDABAD for her
valuable support and guidance in caring out this project.

MANISHA

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PREFACE

India has undergone radical transformation in the last three decades. The discoveries and in
invention field of life is perhaps being the reason for this transformation. The market strategy in
India which was practiced in the olden days has either been changed or been refined so as to
adjust with this dynamic world.

The present emphasis is one matters of providing a complete “comfort” or “status” to the
customers every walk of life. In the light of the present market scenario, through this project,
How YAMAHA MOTORS LIMITED, can increase its market share in “automobile industry”
emphasis on marketing.

This project report tries to take a look on various aspects on marketing and study of market
segmentation adopted by Yamaha Motors Limited with a specific focus on Yamaha FZ Series
settled for because at the time of its entry in India market back in 2010 it was taken as another
foreign bike maker. But the way in which has achieved a constant growth rate of around 30% in
past 8 years and the way FZ has emerged at the market leader in B- segment is all due to its
fierce marketing program. It give as excellent opportunity to apply our classroom learning in
analyzing real life situation. I have compiled this report. I have prepared this project as an
essential and obligatory part of the course curriculum of my BBA program. I have tried my best
to make my project a success.

MANISHA

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INDEX

S.NO. PARTICULARS PAGE NO.

1. Introduction to the Topic 1-5

2. Company Profile 6-26

3. Review of Literature 27-34

4. Research Methodology 35-39

 Objectives of the Study

 Research Design

 Methods of Data Collection

 Limitations of the Study

 Scope of the Study

5. Data Analysis And Interpretation 40-53

6. Conclusions and Suggestions 54-56

7. Annexure 57-62

 Bibliography

 Questionnaire

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CERTIFICATE

This is to certify that Project report, titled “____________________________

_____________________________________________________________” Embodies the original

work done by Mr./Ms. _____________________ under College Roll No. ______________ and University

Roll No. ______________ and University Registration No _________________ in partial fulfillment of

the course requirement of BBA(Gen) – 5th Semester in session 2018 - 2019.

(Mrs. Smriti)

Project Guide (HR)

Assistant Professor - Business Admn. Dept.

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