BOTTOM OF THE PYRAMID

MUKESH AMBANI
RICH AND POOR
CURRENT NET
WORTH
TOP OF THE PYRAMID $54.3 BILLION

DHARAVI, MUMBAI
THE LARGEST SLUM
BOTTOM OF THE PYRAMID AREA IN ASIA
INDIA IS A
COUNTRY WITH
DIVERSITY IN
CULTURE AND
PEOPLE
PURCHASING POWER?
SOME OF THE PRODUCTS

SMALL PACKETS AT RS.5

BIG BOTTLES AND PACKS

SUCCESS AT THE BOTTOM OF THE PYRAMID
SOURCE- THE HINDU BUSINESS LINE (JAN 25-2018)

NEWS on that day- Non-government entities play a crucial role in

developing rural entrepreneurial networks for the ailing
handloom sector
THE CHANDERI MODEL - A TOWN IN MADHYA PRADESH
• India produces almost 85% of the world’s handloom products.
• 60 % of the inhabitants in CHANDERI are dependent on this centuries-
old traditional business.
• 4500 Handlooms in CHANDERI.

CHANDERI FORT
WHAT CAN BE DONE?
• Matching of demand and supply that involves identification of buyers
and sellers.
• Facilitating exchanges or transactions, for which logistics, payment
mechanisms, and facilitation of credit.
• Providing institutional infrastructure such as enforcement of legal
and regulatory mechanisms.

DEMAND SUPPLY
AD IN “THE HINDU” (7 DEC 2018)