CARIBBEAN MARITIME UNIVERSITY

SEMESTER II – MARCH 2019

PROGRAMME: SECURITY ADMINISTRATION

COURSE NAME: MARKETING PRACTICES

CODE:

YEAR GROUP:

DUE DATE: MARCH 30TH 2019

ASSESSMENT TYPE: COURSEWORK 2–GROUP PRESENTATION

THIS WILL BE MARKED OUT OF 20%

INSTRUCTION: In groups of 4- 6. One unit should be assigned to each group.

UNIT 4

A. Create a Product or Service of your choice. (15 marks)

B. Discuss TWO (2) bases for segmenting the market for the product or service created.
(8 marks)

C. Evaluate:
i. The Market Segment(s) chosen. (10 marks)
ii. Describe the target Market for the product or service identified. (5 marks)

D. Define the term:

i. “Positioning Statement.’ (2 marks)
ii. Develop a ‘Positioning Statement’ for the product/service that would differentiate it
from competing products or service in the market. (5 marks)

(Total 45 marks)

UNIT 5

A. Create a Product or Service of your choice. (15 marks)

B. Discuss THREE (3) internal and external TWO (2) factors that would impact the firm’s
decisions when pricing the product or service in (A).
(10 marks)
C. Describe:
i. THREE (3) general pricing approaches. (6 marks)
ii. Identify which of the approaches you would use for your Product or Service.
(2 marks)

D. Explain:
i. The TWO (2) pricing strategies used for new products and the conditions required for
the use of each. (7 marks)
ii. State which strategy you would us to price your product or service. (5 marks)

(Total 45 marks)

UNIT 5

A. Create a Product or Service of your choice. (15 marks)

i. Identify a Consumer Product from product created in (A). (2 marks)

ii. Explain the levels of the product identified in (B). (5 marks)

B. Discuss the classification of the product identified above in (B). (5 marks)

C. i. Describe the Product Life Cycle (PLC) of the chosen product. (10 marks)

ii. Explain the stage of the P.L.C. the product identified is currently at.(3 marks)

D. Describe the product’s:

i. Attributes
ii. Branding
iii. Packaging
iv. Labelling
v. Support Services (10 marks)

(Total 45 marks)
RUBRIC – ORAL PRESENTATION
Creativity and use of visual aid - 5 marks
Voice, tone, expression – 3 marks
Use of English – 5 marks
Group Participation – 3 marks
Reference – 2 marks
APA Format – 2 marks