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  • Marketing Plan Rubric Principles of Marketing

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    Ronald Catapang
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    This document outlines a rubric for grading marketing plans, whether for an existing company introducing a new product or a new company. It provides categories and point values for elements that should be included in the marketing plan outline and presentation. The categories cover an overview of the company/industry, market and environmental analysis, competitive analysis, consumer analysis and profiling, strategy matrix, analysis of the marketing mix (product, place, price, promotion), recommendations, technical elements, and the team presentation. Students will present their marketing plan to the class as a PowerPoint presentation and be graded based on inclusion of elements in each category for a total possible score of 150 points.

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    This document outlines a rubric for grading marketing plans, whether for an existing company introducing a new product or a new company. It provides categories and point values for elements that should be included in the marketing plan outline and presentation. The categories cover an overview of the company/industry, market and environmental analysis, competitive analysis, consumer analysis and profiling, strategy matrix, analysis of the marketing mix (product, place, price, promotion), recommendations, technical elements, and the team presentation. Students will present their marketing plan to the class as a PowerPoint presentation and be graded based on inclusion of elements in each category for a total possible score of 150 points.

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    © All Rights Reserved
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    597 views2 pages

    Marketing Plan Rubric Principles of Marketing

    Uploaded by

    Ronald Catapang
    This document outlines a rubric for grading marketing plans, whether for an existing company introducing a new product or a new company. It provides categories and point values for elements that should be included in the marketing plan outline and presentation. The categories cover an overview of the company/industry, market and environmental analysis, competitive analysis, consumer analysis and profiling, strategy matrix, analysis of the marketing mix (product, place, price, promotion), recommendations, technical elements, and the team presentation. Students will present their marketing plan to the class as a PowerPoint presentation and be graded based on inclusion of elements in each category for a total possible score of 150 points.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Marketing Plan Rubric

    PRINCIPLES OF MARKETING

     Submit a completed marketing outline or plan


     Present a PowerPoint presentation to the class

    Marketing Plan Outline- Existing Co. New Co. Includes-


    Categories New Product New Product the following
    1-Company/Industry Overview 20 30
    a. Profile/History Brief description of the company
    b. SBU’s Strategic Business Units
    c. Mission & Vision Mission & Vision statements
    d. SWOT Analysis Strengths, Weaknesses, etc.
    e. Goals and Objectives Resources to achieve goals?
    2-Market Analysis/Environmental 10 20
    Audit Factors Identified
    a. Environmental Audit Where is your product/service in
    b. Product Life Cycle Identified the Product Life Cycle?
    3-Competitive Analysis-Identify: 20
    a. Competition-Direct/Indirect Who/where are the competitors?
    b. Market Share Breakdown What/who is the market?
    c. Competitive Advantage What is your advantage?
    d. Product Positioning Perception of product by consumer
    e. Industry Analysis Describe the industry
    4-Consumer Analysis/Profile 20 20
    a. Market Segmentation How did you segment this market?
    b. Consumer Demographics Age, education, gender, income?
    c. Target Audiences What is the target market?
    d. Market Research What type of research to do?
    5-Strategy Matrix 10 10 Which strategy will you use & why?
    6-Market Mix Analysis-5 P’s 10 10
    a. Product How does your product or service
    b. Place fit into the Market Mix?
    c. Price Did you explain each?
    d. Promotion

    7-Recommendations/Conclusion 5 5 Conclusion
    Technical Elements 5 5 PPTS, Citations, Outline
    Team Presentation 50 50 PPT presentation of key elements
    Team Score

    TOTAL POINTS 150 150 Total Possible: 150 points


    Marketing Plan Grading Sheet
    PRINCIPLES OF MARKETING

    Group Number/Name:___________________________

    Name Name Name Name Name Name


    Marketing Plan Outline-
    Categories
    1-Company/Industry
    Overview

    2-Market
    Analysis/Environmental
    Audit
    3-Competitive Analysis-

    4-Consumer
    Analysis/Profile

    5-Strategy Matrix
    6.Market Mix Analysis-
    4 P’s

    7.Recommendations/Co
    nclusion
    Technical Elements
    Team Presentation
    Team Score

    TOTAL POINTS

    _____________________________________
    Panelist Name and Signature

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