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    Sophie Byrom
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    This advertising campaign plan is for the food product "YourFood". The slogan is "Your Choice, Your Tea". The font will be "Twisted System" and the colour scheme will use blue, pink, green and red colours contrasted with overcast skies. The theme aims to give a northern twist to typical takeaway ads by turning stereotypes on their head with humor. Regional and youthful identities will be created by featuring northern foods and setting scenes in stereotypical northern locations while showing youth in bright colors representing different social groups.

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    This advertising campaign plan is for the food product "YourFood". The slogan is "Your Choice, Your Tea". The font will be "Twisted System" and the colour scheme will use blue, pink, green and red colours contrasted with overcast skies. The theme aims to give a northern twist to typical takeaway ads by turning stereotypes on their head with humor. Regional and youthful identities will be created by featuring northern foods and setting scenes in stereotypical northern locations while showing youth in bright colors representing different social groups.

    Copyright:

    © All Rights Reserved
    Flag for inappropriate content
    1 views1 page

    Advertising Campaign Planning

    Uploaded by

    Sophie Byrom
    This advertising campaign plan is for the food product "YourFood". The slogan is "Your Choice, Your Tea". The font will be "Twisted System" and the colour scheme will use blue, pink, green and red colours contrasted with overcast skies. The theme aims to give a northern twist to typical takeaway ads by turning stereotypes on their head with humor. Regional and youthful identities will be created by featuring northern foods and setting scenes in stereotypical northern locations while showing youth in bright colors representing different social groups.

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    © All Rights Reserved
    Flag for inappropriate content
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    ADVERTISING CAMPAIGN PLANNING

    PRODUCT YourFood
    SLOGAN Your Choice, Your Tea.

    FONT Twisted System


    COLOUR SCHEME Blue, pink, green, red colours on the outfits then contrasted with
    the overcast skies of the north.

    THEME FOR CAMPAIGN - Giving the stereotypical takeaway advert a northern


    twist. It’s humorous because it’s turning a stereotype
    on its head.

    HOW REGIONAL AND - With Northern food at the centre point for example, gravy
    and chips, pies, hot pot etc.
    YOUTHFUL IDENTITY ARE
    - The setting is going to be stereotypical northern, with an
    BEING CREATED authentic feel e.g. cobbled streets, overcast skies, old
    looking houses.
    - The youth will be contrasting the northern background.
    With bright colours, happy smiles and representing
    different social groups.
    - The youth will be current with earphones in, phone in hand,
    applying makeup and Guitar at side.

    HOW WILL AT LEAST TWO -


    SOCIAL GROUPS BE
    REPRESENTED?

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