Professional Documents
Culture Documents
Shaikha Al-Jabir - Strategic Innovation
Shaikha Al-Jabir - Strategic Innovation
October 2010
What is
Innovation?
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Innovation in the
Middle East
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Why Telecom
Need Innovation
10/28/2010 4
Erosion of Core Revenues-
Slowdown of Growth
Median revenue growth of top 30 telecom companies by region (CAGR %)
Analyst
Historic revenue growth forecasts
European 13.2
9.2
telecom
0.8
American1 14.4
11.0
telecom
2.4
Asian &
Pacific 16.8
12.1
telecom 3.6
45
Malaysia -3.3% 4
40
Singapore -4.7% 4
35
India -4.5% 6
30 Pakistan -2.3% 13
0.3
0.3
1
2 3.5
4 4.5
4.5 5 9 10 13
6
4
4.5 CAGR 1999-2008 : +46.3%
6 6 6
CAG
49.4 R
45
40 -
36 6.8%
32.5
30 28 27 26.2
In the last three years, VoIP's growth overtook TDM traffic growth.
TeleGeography, VoIP in Europe: Its bite is worse than its bark, 2009 (need original data), ITU, Skype’s share of the international long-distance pie on the increase,
2009
DRAFT 20/20 Strategy Refresh | April 2010 7
Innovation Issues in
the Middle East
• Innovation is a complex subject , of all the core functions of most companies,
innovation seems to be managed with the least consistency and discipline
• Main challenges are stemming from organizational prospective like culture,
mindset
• Lack of internal information sharing and cross-functional collaboration
• Intranets used for disseminating information not for promoting collaboration
• Dominance of vertical structure, innovators look up for approval before they
look across for alliances and support.
• Innovation is driven by technology trends only not by customer insight
• In many organizations IP laws and IP protection are not well-defined
• Degree to which firms will open their walls to engage external partners to
advance innovation is not identified.
• There is need to build skills in managing partnerships.
• Traditional education systems which focus on building the ability of absorbing
content and recalling it on exams without considering skills for research,
analysis, critical thinking, collaboration.
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Open
Innovation
• Open innovation could be a major trigger to spur growth in ME telecom market
• Adopt open innovation model based on
• internal resources capabilities
• collaborating with customers, businesses, academic institutions and
industry leaders; and
• establishing presence at technology clusters
• Historically, telecom innovation happened inside labs, and telecom firms rarely
resorted to sharing innovative results as a means to generate competitive
advantage.
• Benefits from adopting open innovation are:
– Faster development and of new products and services
– Accelerate marketing new products and services
– Reduce direct spending on R&D
– Improve the success rate of new products and services
– Increase in revenue and market share ( growth)
Recently, initiatives are emerging uniting telecom operators and manufacturers to
collaborate with application developers to generate valuable innovations (the
Wholesale Applications Community or WAC).
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What is needed to
adopt innovation?
• Create the basis for cultural change to support the
development of innovation as a corporate trait not as a
serendipitous activity.
• Cross-functional teamwork and collaboration is a
necessary tool for strategic open innovation.
• Build on local capacity and talent by tapping into the
education systems to keep these talent here (to avoid
brain drain)
• Encourage establishment of local VCs and create funding
mechanisms for start-ups
• Work with the education system (public and private, k-12
to universities) to cultivate a culture of innovation and
collaboration at an early age and develop lifelong learners
• Open innovations are only possible with the right IP laws
and IP protection in place like Creative Commons
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How it can be
achieved
• Innovation should start at the top, with leaders/ CEOs who provide
strong direction for innovation and establish organizational cultures
and climates that are conducive to innovative activity
• Define a managed innovation process that coordinates the
relationship between external and internal resources
• Information sharing can be done through forums, fairs, workshops
and conferences with industry and academic guests.
• Internet technology can help in collaboration and access to
information.
• Better understanding of customer needs to derive innovation
• Collaborate with local industries and academia (QU, Education City,
QSTP) to develop and nurture open innovation
• Measure quantitative and qualitative innovation outcomes to track
results towards defined objectives.
• Culturally, we need to be willing to accept failure
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Thank You!
10/28/2010 12