LAKSAMANA

CRUNCHY

BUSINESS PLAN
1.0 Executive Summary
Laksamana Crunchees is snack that can be eaten almost everywhere. We offer
Crunchees that is 50gram per pack. The business is owned by Partnership and
under well experienced management. The business will have a Finance Manager,
two Marketing Manager, an Operation Manager and Administer
Manager.Laksamana Crunchees will be operating in Politeknik Ungku Omar,
Jalan Raja Musa Mahadi, 31400 Ipoh, Perak Darul Ridzwan. Currently there is
some competition in the same type of business as food sectors in this area.
Laksamana Crunchees is the first established in Politeknik Ungku Omar and have
some reliable customers due to its quality and service. Laksamana Cruncheese
name is known due to it establishment, quality of the product and the satisfying
service which put the consumer as number one.Laksamana Crunchees operates
daily since every order is gone through Whatsapp, Instagram and Facebook. Sale
projections assume 50 customers per month and RM_____ per person resulting
in month’s sales of just over RM_____or RM_____ annually. Total start-up costs
will be RM_____which was contributed by the Partnership. Our pricing strategy
will be based on the objectives to get reasonable profit and ensure customers
continue doing business with us in the future.

2.0 Introduction
2.1 Name of business
Laksamana Crunchees

2.2 Nature of Business

Laksamana Crunchees is a business that provides a cheese
based snack with reasonable amount and price.

2.3 Industry Profile

The main idea for developing this business is to join the
campaign of encouraging the youth to start a business. This
campaign encourage us to start one and to actually learn
and succed in business.

2.4 Location of Business

 Laksamana Crunchees is a business based in Politeknik
Ungku Omar, Ipoh. The students and workers of Politeknik
Ungku Omar are crucial for us because we want to come to
them instead of them coming to us. In this word, consumer
rather not to burden self. We choose this location because
we are the students of Politeknik Ungku Omar hence, it
make it much more easier for us to reach out to the
consumer.
2.5 Date of commencement
Our business will commencement operation on 5 January
2019.
2.6 Factors in selecting the proposed venture
1. We choose this business because there are an opportunity
and potential to make profit at the Politeknik Ungku Omar,
Ipoh. Besides that, a few reasons that attracted us to choose
this business and its location. Altough there are two reasons
why we decided to establish Laksamana Crunchees .
Firstly, we observed at that time currently no one sell
ca cheese based snack. As such we take it as our calling to
start Laksamana Crunchees in Politeknik Ungku Omar. Our
business would be the first one to sell cheese snack in
Politeknik Ungku Omar. Thus this could attract more
crowds.
Secondly, we as a student tend to be hungry when
doing work, assignment or even when studying for a quiz.
We currently live in Kamsis, we could attract more
customers since we live near regular customers and
potential customers. For this reason we choose this business
and this location as our base.

2.7 Future Prospect of Business

1. Once the business is fully stable, we plan to continue the
business for the next semester due to high demand from our
customers that are always in need for their sweet tooth
craving. Besides that, we would like to step up in the quality
of our products and it services. To provide a better quality of
service.
3.0 Purpose of preparing a business plan
The purpose of preparing a business plan is to ensure the
implementation of the business running with full dedication regular.
Laksamana Crunchees business planning will focused on management,
marketing and financial with full dedication.
3.1 Budget Funding Calculation
1. RM 150 worthof Crunchees

2. BATCH 1 = 25
25 JARS = RM 50

3. BATCH 2 = 25
25 JARS = RM 50

4. BATCH 3= 25
25 JARS = RM 50

4.0 Business Background

i) Name of business : Laksamana Crunchees
ii) Business Address : Politeknik Ungku Omar, Jalan Raja
Musa Mahadi, 31400, Ipoh, Perak.
iii) Correspondence address : Politeknik Ungku Omar, Jalan Raja
Musa Mahadi, 31400, Ipoh, Perak.
iv) Phone number : 017-7712720
v) E-mail address : laksamana.c@gmail.com
vi) Form of business : Partnership
vii) Business activities : None
viii) Date of Commencement : 5 January 2019
ix) Registered Date : 10 Disember 2018
x) Registered Number : None
xi) Business Bank Name : MAYBANK
xii) Bank Account Numbers : ____________________
xiii) Initial Capital :-
5.0 Background of partnership
1. Personal particular partner 1 :
1. Name of partner : Paul Raj A/L Solai
 2. Identity card number : 000229-01-1251
3. Permanent Address of company :
Politeknik Ungku Omar,Jalan Raja Musa Mahadi,
31400, Ipoh, Perak.
4. Correspondence address : Lot 3328-A1 Kampung
Pertanian 81750 Masai, Johor
5. E-mail address : pulraj94@gmail.com
6. Telephone number : 017-7712720
7. Date of birth : 29 September 2000
8. Age : 19
9. Marital status : Single
10. Academic qualifications: SPM, Diploma on going
11. Course attended: Geomatic
12. Skills : Communication and Managing
13. Experience : Work as a Cashier at ICT Masai and
Washer at JDT Car Spa
14. Present occupation: Studying
15. Capital contribution : RM 30

2. Personal particular partner 2

1. Name of partner : Mohamad Amyrul Afieq bin
Azmi
2. Identity card number: 000919-01-1283
3. Permanent Address of company:
Politeknik Ungku Omar, Jln Raja Musa Mahadi,
31400, Ipoh, Perak
4. Correspondence address :
5. No.71 Jalan Mempelam,Taman Kota Jaya,81900
Kota Tinggi,Johor
6. E-mail address: amyrulafieq03@gmail.com
7. Telephone number: 017-7245674
8. Date of birth:19 September 2000
9. Age: 19
10. Marital status: Single
11. Academic qualifications: SPM, Diploma on going
12. Course attended: Geomatic
13. Skills: Communication and Adaptability
 14. Experience: 6 month working at Petron Pump
Station
15. Present occupation: Studying
16. Capital contribution : RM 30

3. Personal particular partner 3

1. Name of partner : Mohamad Aizzudin bin Zun Azmi
2. Identity card number : 000424-08-0623
3. Permanent Address of company :
Politeknik Ungku Omar, Jln Raja Musa Mahadi,
31400, Ipoh, Perak
4. Correspondence address :14A Jalan Indah,Taman
Desa Indah,34200 Parit Buntar,Perak
5. E-mail address : aizzudin52@gmail.com
6. Telephone number : 017-4398100
7. Date of birth : 24 April 2000
8. Age : 19
9. Marital status : Single
10. Academic qualifications : SPM, Diploma on going
11. Course attended : Geomatic
12. Skills: Communication and Decision Making
13. Experience : None
14. Present occupation : Studying
15. Capital contribution : RM 30
4. Personal particular partner 4
1. Name of partner Muhammad Faris bin Yusof Bakti
2. Identity card number :000519-07-0321
3. Permanent Address of company:
Politeknik Ungku Omar, Jln Raja Musa Mahadi,
31400, Ipoh, Perak
4. Correspondence address :No.26 Jalan Gerbang
Pekaka,Taman Transkrian ,14300,Nibong
Tebal,Penang

5. E-mail address : farishebatyb@gmail.com

6. Telephone number: 011-29620167
7. Date of birth : 19/5/2000
 8. Age : 19
9. Marital status : Single
10. Academic qualifications : Spm, Diploma on going
11. Course attended : Geomatic
12. Skills : Work using Words
13. Experience : None
14. Present occupation : Student
15. Capital contribution : RM 30
5. Personal particular partner 5
1. Name of partner : Muhammad Zulhilmi bin
Saharudin
2. Identity card number : 000228-02-0439
3. Permanent Address of company: Politeknik Ungku
Omar, Jalan Raja Musa Mahadi, 31400, Ipoh,
Perak
4. Correspondence address: A697,Jalan Tembusu
20,Taman Bandar Baru 2,06400 Pokok Sena,Kedah
5. E-mail address: zulsaha1@gmail.com
6. Telephone number: 011242299071
7. Date of birth:28 February 2000
8. Age: 19 years old
9. Marital status: single
10. Academic qualifications: SPM, Diploma on going
11. Course attended: Geomatic
12. Skills: Communication
13. Experience: None
14. Present occupation: Students
15. Capital contribution :RM 30

5.2 Partnership Agreement

1. Name of business
Laksamana Crunchees
2. Form of business
Partnership
3. Location of business
1. Politeknik Ungku Omar, Jalan Musa Mahadi,
31400 Ipoh, Perak
4. Equity contribution
The capital contribution of our business is RM150 and the
equity contributions are as follows
1. Paul Raj A/L Solai RM 30
2. Mohamad Amyrul Afieq bin Azmi RM 30
3. Mohamad Aizzudin bin Zun Azmi RM 30
4. Muhammad Faris bin Yusof Bakti RM 30
5. Muhammad Zulhilmi bin Saharudin RM 30
5. Financial Matters
The profit and the loss of the business is distributed among
the shareholder according to the percentage of their capital
equity. If one of the shareholders is declared bankrupt or
has many liabilities or has been prevent cheating, all the
other shareholders have the right to remove the guilty
shareholder.
If a shareholders does not want to continue his or her
involvement in the business, his or her capital will give back
after the profit and loss of the business has been taken into
consideration.
The financial manager keeps all the accounts and all
shareholders are allowed to view the account.

6. Management and position

Paul Raj A/L Solai General Manager

Mohamad Amyrul Afieq bin Azmi Manager Financial

Mohamad Aizzudin bin Zun Azmi Administration Manager
Muhammad Faris bin Yusof Bakti Manager Operating
Muhammad Zulhilmi bin Saharudin Manager Operating

7. Death and Dissolvement

Dissolvement depends on the agreement of all the
shareholders in matters concerning death or loss of sanity.
 However, the shareholder should get the profit or capital
until the shareholder quits.

8. Labour Right
All the shareholders should acknowledge the right of staff
according to the law.

9. Other Matters
Dismissed notice should be given by the shareholder who
wished to qui from the business within 30 days from
dismissed date and agreed by the other shareholders. The
contribution by the shareholders can be claimed wheather
the business gains profit or loss depending on the ratio of
contribution. This dismissal will be enforced within 24 hours
notice.

10. Signatures of Shareholder

Paul Raj A/L Solai
Mohamad Amyrul Afieq bin Azmi
Mohamad Aizzudin bin Zun Azmi
Muhammad Faris bin Yusof Bakti
Muhammad Zulhilmi bin Saharudin

6.0 Background of Business

6.1 Physical location

 6.2 Price of premise
 RM630

6.3 Distance from the source of raw materials

 90km
 Obtained through post service

6.4 Aviability of manpower

 no employees only partner
6.5 Transportation facilities
 Grab car
6.6 Distance from customers
 Radius 10km
6.7 Basic amenities
 Social media

7.0 Organization
7.1 Organization s’ Logo, Vision, Mission and Objectives
Logo

Vision Our vision is to:

 Being Mindful of our
Customers and staff

Mission To provide the best chezzy and

crunchy taste for our customers
Objectives To be the best among the best
of Crunchees sellers in
Malaysia.

7.2 Organization Chart

Laksamana Crunchees uses an organizational structure based on
function in the organization. The firm is divided into marketing,
administration, operating and financial. This structure suits
Laksamana Crunchees as this organization emphasizes functional
specialties to perform tasks.

7.3 Manpower planning

 Chocojar.land has six partners and they manage, contract and
execute the operations of business as shown in the table below.
The manpower of the business are listed below
POSITION Number of personnel
General Manager 1
Administration Manager 1
Marketing Manager 1
Operating Manager 1

Financial Manager 1

7.4 Schedule Task and Responbility

Each manager has her own responsibility to execute the
operations of the business. It is very important for every manager
to know her tasks and responsibilities in the company as it will
guide her in accomplishing her works. Table below describe the
task and responsibilities of every position. The following function
and responsibilities have been identifies and will be delegated to
the respective individual to ensure smooth operation of the
business.
Task/Position Responsibility
1. Complete management responsibilities in ensuring
the company objective and mission can be achieve
according to plan.
General Manager
2. Supports motivation of employees in organization
products or programs and operations.
3. Looks to the future for change opportunities.
 1.Update and maintain database with accurate client
information.
2.Identify and inform the duties of every department.
Administration Manager
3.Controlling the financial expenses for administration
department.
1.Promoting the products and services of the business
Marketing Manager to the customers.
2.To set a strategic marketing plan for the company
and identify new marketing opportunities.
1.Manage the quality of products and ensure the
Operating Manager problems are handled efficiently.
2.Manage and determine the operation cost adequate
with the company budget.
1.Manage and control the overall budget, expenses,
and profits of the company.
2.Prepare monthly and annual cash flow and income
Financial Manager
statement.
3.Researching and reporting on factors influencing the
business performance.

7.5 Remuneration Plan

For our business, we chosen the EPF scheme to be given to all
employees. Table below illustrates the remuneration plan
employee in Cruncheez.Land listed as follow.
Position Number of Month EPF SOCSO Total
Employees salary (11%) (2.5%)
General 1 Rm 50 Rm Rm Rm
Manager 5.50 1.25 6.75
Administration 1 Rm 50 Rm Rm Rm
Manager 5.50 1.25 6.75
Marketing 1 Rm 50 Rm Rm Rm
Manager 5.50 1.25 6.75
Operating 1 Rm 50 Rm Rm Rm
Manager 5.50 1.25 6.75
Financial 1 Rm 50 Rm Rm Rm
Manager 5.50 1.25 6.75
TOTAL 5 Rm 250 Rm 33 Rm Rm
6.25 33.75

1. Salary
 Basic wage or salary will be paid in crash as stipulated in the
employment contract. Wages will be paid once a month to
the workers and the payment will be paid at the end month.
The salary will be debited to their account on the 28 of every
month. Any increament in wages will be decided by the
management. Salaries will be given to all employees based
on the qualification.

2. Working hours
Every employee who works as a partner in business of
Laksamana Crunchees will work on a daily basis according
to the free time because this job is just part time.

3. Bonus
Bonus will be paid depending on the service and job
performance.

4. Compensation and Benefits to Workers

Compensation and benefits are given to workers to improve
their performance and their skills in business.

6.5.5 Holidays
All the workers are entitled to have at rest at least once rest
days every week that will be decided by management.

7.6 List of office equipment and supplies

OFFICE EQUIPMENT
NO Types of Quantity Price per unit Total amount
equipment (RM) (RM)
and supplies
1 Furniture and 2 200 400
fittings
2 Fixtures 1 50 50
3 Office 2 300 600
equipment
Total 5 1050

7.7 Administrative budget

 ADMINISTRATIVE EXPENDITURE
 RM RM

FIXED ASSETS/CAPITAL EXPENDITURE

Land Building
Motor Vehicle
Office Equipment
Renovation
Furniture

WORKING CAPITAL/MONTHLY EXPENDITURE

Salaries
EPF & SOCSO
Fuel and Manpower
Travelling Expenses
Utilities

OTHER EXPENDITURES
Deposit (rent,utilities,etc.)
Business Registration & Licences
Insurance & Road Tax

Total

8.0 Marketing Plan

We also make promotion in social media such upload stock in facebook,
whatsapp group and Instagram. It is to make sure customers will keep
track of existing stocks.

8.1 Marketing Objectives

 To make it easy for customers to find Crunchees
 To make people know that we have selling the best
Crunchees.

8.2 Describe of Product or Services

Table below describes that products and services offered by
Laksamana Crunchees and the price for our product or service.

Product / Service Price (RM)

Per/Pack RM 3

8.3 Target Market

The target market of Laksamana Crunchees are the residents who
lived in the area of Ipoh, Perak. Such as students of Politeknik
Ungku Omar, the staffs and the residents of Ipoh.
8.4 Competitors (Strength and Weaknesses)

8.5 It is important for us Laksamana Crunchees to identify our

competitors. Competitors refers to the other business that offer
 similar business product or service. Based on a market survey, we
found out that there is a business as our competitor which is ----.
Table below shows the strength and weaknesses of our business
and competitors.

Competitors Strengths Weaknesses

Pechizz -cheaper -25 gram only
-taste too salty
Laksamana -50 grams -expensive
Crunchees -taste better
-better quality
-more cheesy

8.6 Market Share

Laksamana Crunchees specialize in the food industry. Located in
Politeknik Ungku Omar, Ipoh Perak. The target market share for
this business formed mainly by the developer and contractors

Existing market before your entry Adjusted market after your entry

Competitors
Percentage of market Estimated number Percentage of loss Percentage of Estimated number of
share of customers per of market share market share customer per
year/Amount year/Amount (RM)

A
B
C
Your business
entry
TOTAL

9.0 Sales Forecast Revenue

Our sales forecast revenue for two months are listed below
Months January February
RM100 RM 30++
Marketing Strategies
We are an ownership intend on using a number of marketing
strategies that will allow Laksamana Crunchees to easily target
students, staffs and the residents within targeted market. These
strategies included posting pictures of our product online and
offline. Below is a description of how the business intends to the
market its services to the general public.
1. Location- The business is located in the Politeknik Ungku
Omar with nearby residences and education institutions.
Word of Mouth- We already have database of existing
customers and will rely heavily on this method to attract
and grow larger crowd.
Multimedia- We continuously post updates and pictures of
our products to alert the customers
2. Website
We will stay current with industry trends and have a
webpage. Facebook page and Instagram page site. Our
products information and location are in our site. In the
future we are considering ordering our products through
online platform such as Shopee and Lazada.
3. Marketing Programs
1.Our initial marketing program will consist of contacting
our databases clients and notifying them of our next order.
2. Ongoing-Keep posting our ad on every social media
platform that we got.
4. Pricing
Marketing anticipates that the business will generate
approximately RM3 for a pack of Crunchees. We provide
such ingredient to maintain the taste of it with a reasonable
price. The business know with this economy and competition
it will change to it’s accordance.
8.7 Marketing Budget
The Marketing Budget is mentioned as part of our administrative
expenditure as shown in the 6.7 Administrative budget
 Examples of identifying Target Market and Sales Forecast for
Laksamana Crunchy.
Identify Target Markets.
Based on general overview, the experience and skills of entrepreneurs,
the proposed business is Laksamana Crunchy .

Business will be conducted at Politeknik Ungku Omar and places near it.
Residents of these places consist of two main group;

A) Students - (income = RM500) consisting about 5000

person.
B) Public - (income = RM3000-RM6000) consisting of 300
families.
The average monthly food expenses are:

 RM 350 a month for students

 RM 900 a month for public

Students prefer to eat more junk food. As for public, thier junk food buying
rate is quite low.

9.0 Operational Plan

The operational plan is one of the most important factors to consider a
business. Like other business, our target is to ensure that our services are
the best In quality and able to satisfy our customer’s need and wants.
Hence, a systematic operational plan is formed so that our business run
smoothly and achieves its objectives.
 The details of product was posted online

Customers place order through online chatting

The product was restocked by supplier

Product receive from the supplier

Customer wait for product

The product heading to the customer

9.1 Operational Objectives

The objectives of our operational plan are as follows
1. To ensure the operations of the business run smoothly
2. To optimize customer satisfaction and fulfil their
expectation towards our ability to provide high quality
products and timely service
3. To achieve the quality of our product and services meet the
establish standard
4. To ensure our business is profitable and successful
9.2 Business Hours
DAYS TIME
Monday
Tuesday
Wednesday Based on our free time
Thursday
Friday
Saturday
Sunday

9.3 List of raw Materials, quantity and Costs for a Month

 Category Bill Price Total Supplier
Crunchees 25-50 RM2 RM 50- PopCheeze.co
100

9.4 List of Business Machine, Equipment and Supplies

Laksmana Crunchees has bought ------
Category Type/Model Bill Price/Unit Total Supplies

Estimation of Purchases for Two Months

The estimation in the table below covers all stock for our
Laksmana Crunchees business
Month 1 2

9.5 Location of Operation

● Politeknik Ungku Omar

9.6 Operation Layout Plan

On this part, after we had received our stocks from the supplier,
we just cash on deposit (COD) it directly to our customers, or the
other one is we will gather our stocks at the college’s café, and
directly selling from there.

9.7 Cost Estimation of Product or Service

Product/Service Sell Price Bought Price Margin
(RM) (RM) Kasar (%)
Crunchees per pack 3 2

10.0 Financial Plan

 A financial plan is important for overall success of Laksamana Crunchees
business because it helps to :
Determine the size of investment that is the project
implementation cost
Identify and propose the relevant sources of finance
Appraise the viability of the project before actual investment is
committed
Guide the implementation of plans

10.1 Project implementation cost schedules and sources of finance

LAKSAMANA CRUNCHEES
PROJECT COST
Asset
1
2
4
4

11.0 Project Implementation Schedule

Project Implementation Schedule Process
Process Days Percentage
(%)
Recognizing customer need and wants 3 12
Analyzing or scanning the environment 3 12
Performing self-assessment 4 16
Screening or choosing business opportunities 3 12
Matching societal values, community’s response or people 4 16
acceptance
Preparing or constructing business plan 8 32
Total 25 100

12.0 Conclusion
Based on the planning of income and strategies, the company is very
confident that this business venture will create a satisfactory return an
investment from the starting this company started. From the very first
day, our Crunchees had been the talk of college’s students.
From January until February, we had restock three times due to high
demand. In overall, our company had been running smoothly and hope
that this business will continuously perform in future.