Professional Documents
Culture Documents
Thesis Finallll Lei
Thesis Finallll Lei
City
___________
A Research Proposal
Management
__________________
________________
by
EVANS CUTARAN
Chapter 1
Introduction:
and price.
2012).
basis of its sound customer base and life time value that
employees.
people as well.
partial
(1996).
or disappointment expectation.
as “perception of
eaten.
rate of competitors.
gain the loyalty of the customers. But then the high rate
RESEARCH PARADIGM
output.
Assessed
factors
affecting
1.Profile of the
sustainability
respondents in
of customers’
terms of:
satisfaction of
1.Perceptions about
1.1 Age the
quality
restaurants’
1.2 Sex
2. Handling of
services in
1.3 Civil Status Feedbacks
Tuguegarao City
3.Current Customer
Engagement Experience
4. Assessment of
Action
customers in terms of
ambiance customers’
satisfaction
Discussion
1.1 Age
1.2 Sex
2.3 ambiance
2.4 price
Hypothesis
customers.
Definition of Terms
study.
as appearance.
excellence of something.
this.
Chapter II
Research Design
Tuguegarao City.
Instrumentation
participants.
3 Very satisfied
2 Satisfied
1 Not satisfied
CHAPTER 3
necessary
Age
Valid Cumulative
Frequency Percent
percent percent
are age 22-28, 17% are age 28-32, 14% are age 32-40 and
SEX
percent percent
are male.
status.
Civil status
percent percent
2.1
Quality.
QUALITATIVE
ITEM WEIGHTED MEAN
DESCRIPTION
Total 2.8525
2.85
2.2
service quality.
QUALITATIVE
ITEM WEIGHTED MEAN
DESCRIPTION
The server
courses perfectly
Total 2.821667
SATISFIED
2.82.
2.3
QUALITATIVE
ITEM WEIGHTED MEAN
DESCRIPTION
Comfort room is
2.55 Satisfied
clean
2.736
SATISFIED
2.73.
2.4
QUALITATIVE
ITEM WEIGHTED MEAN
DESCRIPTION
affordable
excellent
2.76
SATISFIED
3.
3.1
according to Sex.
Description
Quality
Female 2.91 Satisfied
Place
Feamle 2.73 Satisfied
to Sex.
3.2
Description
Quality
Female 2.97 Satisfied
Place
Female 2.79 Satisfied
to Civil status.
3.3
according to Age.
Description
2 2.67 Satisfied
3 2.63 Satisfied
5 2.57 Satisfied
Quality
2 2.49 Satisfied
3 2.98 Satisfied
4 2.66 Satisfied
5 2.57 Satisfied
Place
2 2.58 Satisfied
3 2.52 Satisfied
4 2.72 Satisfied
5 2.77 Satisfied
2 2.55 Satisfied
3 2.50 Satisfied
4 2.82 Satisfied
5 2.64 Satisfied
to Age.
CHAPTER 4
Summary findings
1.1 sex
1.2 Age
years old.
restaurants.
2.2 Service
2.4 Price
3.1 Sex
3.2 Age
status.
Poor sanitation
Service is slow
Noisy place
Conclussion
1. Food Quality
2. Service Quality
4. Price
Recommendations
serving
References:
A. INTERNET
google.com.ph/search?q=sample+on+sustainability+of+custom
ers+satisfaction+of+the+restaurants+services&rls=t(CHBD_e
(Downloaded:
researchgate.net/publication/241729526_Customer_Satisfact
ion_in_the_restaurant_industry_An_examination_of_the_tran
saction_specific_model)
Finland,(Downloaded:theseus.fi/bitstream/handle/10024/150
964/Dipesli%20and%20Apil/%20customer%20satisfaction%20in%
20Nepalese%20restaurantsin%Finland.pdf?sequence)
Trip Advisor
Reviewers.(Downloaded:dergipark.gov.tr/downloaded/article
-file/361135)
Marketing,(Downloaded:tandfonline.com/doi/abs/10.1080/105
48408.2013.877412?src=recsys&journalCode=wttm20)file:///C
:/Users/Admin/Desktop/movies3/customer.
https://www.researchgate.net/publication/304502315_A_Revi
ew_of_Literature_on_Service_Strategies_for_Customer_Satis
faction_and_Customer_Loyalty_in_Store_Supermarkets
https://www.theseus.fi/bitstream/handle/10024/142491/Cust
omer%20Satisfaction%20in%20Restaurant%20Service.pdf?seque
nce=1
http://neweconomicseducation.blogspot.fi/2012/02/definiti
https://www.researchgate.net/publication/277328346_The_Re
lationship_between_Customer_Satisfaction_and_Customer_Loy
https://quotefancy.com/quote/911620/Steve-Jobs-Get-
closer-than-ever-to-yourcustomers-So-close-that-you-tell-
Appendix A
QUESTIONNAIRE
Age
Sex
Civil Status
____Single
____28-32
_____32-40
_____ others
lowest.
FOOD QUALITY 4 3 2 1
flavourful
SERVICE QUALITY 4 3 2 1
questions
the coursesperfectly
PRICE 4 3 2 1
excellent
III.
services?
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
__________________
like to give?
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
__________________