CHAPTER-IV

ANALYIS AND INTERPRETATION

This chapter deals with the analysis and interpretation of buying behavior of youngster at
shopping malls at Coimbatore.

PERCENTAGE ANALYSIS

Analysis and interpretation brings out the meaning of the data collected. Interpretation is not just
the repetition of the data in the table , it is drawing inference insight, relationship and correlation
between the variables. In this chapter, the data collected is analyzed and inferences or drawn
with the help of tables and charts.

Number of respondents

Percentage = --------------------------------------- *100

Total number of respondents

 TABLE 4.1

AGE OF THE RESPONDENTS

AGE RESPONDENTS PERCENTAGE

12-17 10 17

18-24 44 73

25-30 6 10

TOTAL 60 100
Source: Primary data

Interpretation

It is understood from the above table that 17% of the respondents are in the age group of 12-
17years,73% in 18-24,10% in 25-30 age group

It can be concluded that most of the respondents (73%) are in the age group of 18-24 years.
 CHART 4.1

AGE OF THE RESPONDENTS

140

120

100

80
Series2
60 Series1

40

20

0
12 to 17 18-24 25-30
 TABLE 4.2

GENDER OF THE RESPONDENTS

GENDER RESPONDENTS PERCENTAGE

MALE 20 33

FEMALE 40 67

TOTAL 60 100
Source: Primary data

Interpretation

From the above table it is understood that 40% of the respondents are females and 20% males.

It can be concluded that the majority (40%) of the respondents are females.
 CHART 4.2

GENDER OF THE RESPONDENTS

1
2
 TABLE 4.3

OCCUPATION RESPONDENTS PERCENTAGE

SERVICE 20 33

BUSSINESS 40 67

PROFFESSION - -

TOTAL 60 100
Source: Primary data

Interpretation:
 CHART 4.3

100
90
80
70
60 BUSSINESS
50 SERVICE
40
30
20
10
0
1 2
 TABLE 4.4

EMPLOYED PERSONS RESPONDENTS PERCENTAGE

1 10 17

2 28 47

3 18 30

4 4 06

TOTAL 60 100
Source: Primary data

Interpretation:
 CHART 4.4

50
45
40
35
30 Series1
25 Series2
20 Series3
15
10
5
0
1 2 3 4
 TABLE 4.5

MONTHLY INCOME RESPONDENTS PERCENTAGE

36 60
BELOW 25000

16 26
25001-50000

4 7
50001-75000

4 7
75001&ABOVE

TOTAL 60 100
Source: Primary data

Interpretation
 CHART 4.5

75001&ABOVE

50001-75000

Series2
Series1
25001-50000

BELOW 25000

0 10 20 30 40 50 60 70
 TABLE 4.6

VISIT SHOPPING RESPONDENTS PERCENTAGE

MALLS

YES 58 96

NO 2 4

TOTAL 60 100
Source: Primary data

Interpretation
 CHART 4.6

120

100

80

60 YES
NO

40

20

0
1 2
 TABLE 4.7

BUYING AT RESPONDENTS PERCENTAGE

SHOPPING MALLS

YES 60 100

NO - -

TOTAL 60 100
Source: Primary data

Interpretation
 CHART 4.7

120

100

80

60 YES
NO

40

20

0
1 2
 TABLE 4.8

RESPONDENTS SHOP RESPONDENTS PERCENTAGE

AT MALLS

ALL THE DAYS - -

TWICE IN A WEEK 2 3

WEEKENDS 16 27

HOLIDAYS 24 40

OCCASSIONALLY 18 30

TOTAL 60 100
Source: Primary data

Interpretation
 CHART 4.8

OCCASSIONALLY

HOLIDAYS

-
-

WEEKENDS

TWICE IN A WEEK

0 5 10 15 20 25 30 35 40
 TABLE 4.9

MODE OF RESPONDENTS PERCENTAGE

TRANSPORT

WALK 2 3

TWO WHEELER 34 57

FOUR WHEELER 14 23

TRAIN 10 17

TOTAL 60 100
 CHART 4.9

40

35

30

25

-
20
-

15

10

0
TWICE IN A WEEK WEEKENDS HOLIDAYS OCCASSIONALLY
 TABLE 4.10

ADVERTISMENT AS RESPONDENTS PERCENTAGE

THE SOURCE

YES 32 53

NO 28 47

TOTAL 60 100
 CHART 4.10

28
YES
NO
32
 TABLE 4.11

DIFFERENCE IN RESPONDENTS PERCENTAGE

MALLS & STORES

YES 44 73

NO 16 27

TOTAL 60 100
Source: Primary data

Interpretation
CHART 4.11

YES
NO
 Table 4.12

DAILY USE RESPONDENTS PERCENTAGE

PRODUCTS FROM
SHOPPING MALLS

22 37
YES

NO 38 63

TOTAL 60 100
Source: Primary data

Interpretation
 CHART 4.12

70

60

50

40
22
30
37
20

10

0 37
YES 22
NO
 TABLE 4.13

HIGH PRICED & RESPONDENTS PERCENTAGE

SUPERIOR QUALITY

YES 56 93

NO 4 7

TOTAL 60 100

Source: Primary data

Interpretation
CHART 4.13

YES
NO

56