+1 the Vote

STYLE GUIDE

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Logo

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS

WITH A SHARED SIDE BY SIDE RELATIONSHIP.
A VERTICAL RULE SHOULD BE USED TO SEPARATE THE
MARKS TO HELP MAINTAIN BRAND CLARITY.

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PRIM A RY LO GO +1 THE VOTE - BRAN DI N G

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AND
LO G O PRO PO RT I O N S +1 THE VOTE - BRAN DI N G

"+" character is a custom

shape. It is of a thinner weight
than the "+" character found in the
FF Real Headline Bold typeface.

"+" should always nest

with the numeral, 1 as shown.

MTV Logo = x height of logo letterforms.

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LO G O U S EAGE +1 THE VOTE - BRAN DI N G

NE W YORK CIT Y

DON’T SEPARATE ELEMENTS OF THE LOGO. DON’T INSERT ANY OTHER TEXT INTO THE LOGO DON’T CHANGE THE PLACEMENT OF ANY ELEMENT
(REMOVE ALTOGETHER IF NEED BE.) WITHIN THE LOGO.

DON’T CHANGE THE PROPORTIONS OF THE LOGO. DON’T CHANGE THE SIZE OF ANY INDIVIDUAL ELEMENTS DON’T USE ANY GRADIENTS, IMAGES, DROP SHADOWS,
OF THE LOGO PATTERNS, ETC. WITHIN THE LOGO

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LO G O C O LO R +1 THE VOTE - BRAN DI N G

THE COLOR PALETTE SHOULD HOLD

STRICTLY TO THESE COLOR COMBINATIONS.

NOTE
IN CIRCUMSTANCES WHERE COLOR
IS LIMITED, USE A COMBO OF WHITE/GRAY
ON BLACK OR BLACK/GRAY ON WHITE.

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BRA NDI NG PA RT N E R S HI P S +1 THE VOTE - BRAN DI N G

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS

WITHIN THE VIACOM FAMILY OF BRANDS.
THE LOGO SHOULD ALWAYS EQUAL THE HEIGHT
OF THE MTV LOGO (x HEIGHT OF THE WORD 'VOTE')

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BRA NDI NG PA RT N E R S HI P S +1 THE VOTE - BRAN DI N G

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS WITH

THIRD-PARTY BRANDS WITH A SIDE-BY-SIDE RELATIONSHIP.

OUR PARTNER'S LOGO WILL LIKELY HAVE A SQUARE OR CIRCULAR

FOOTPRINT, AND SHOULD NOT BE RESTRICTED TO THE VERTICAL
HEIGHT OF THE +1 LOGO. INSTEAD, SIZE THE LOGOS
IN SUCH A WAY THAT THEY APPEAR OF EQUAL IMPORTANCE.

A VERTICAL RULE CAN BE USED TO SEPARATE

THE MARKS TO HELP MAINTAIN BRAND CLARITY.

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Typography & color

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS

WITH A SHARED SIDE BY SIDE RELATIONSHIP.
A VERTICAL RULE SHOULD BE USED TO SEPARATE THE
MARKS TO HELP MAINTAIN BRAND CLARITY.

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TYP EFAC ES +1 THE VOTE - BRAN DI N G

PRIMARY TYPEFACE

FF Real Headline USAGE: HEADERS & KEY INFORMATION

CASE: SENTENCE CASE

Extra Bold
COLOR: WHITE AND YELLOW
LEADING: SET TO THE SAME SIZE AS POINT SIZE
TRACKING: SET TO +30PT

FONT AVAILABLE FOR PURCHASE HERE

fontshop.com/families/ff-real-head

SECONDARY TYPEFACE BODY COPY EXAMPLE USAGE: SECONDARY INFORMATION / BODY COPY
GILROY SHOULD ONLY BE USED FOR AN ABUNDANCE
12PT - REGULAR

Post Grotesk
OF BODY COPY. IT SHOULD NOT EXCEED 12PT.
CASE: SENTENCE CASE
Lorem ipsum dolor sit amet, consectetur COLOR: WHITE ONLY

Regular adipiscing elit, sed do eiusmod tempor

incididunt ut labore et dolore magna aliqua.
LEADING: SET TO 4 PTS MORE THAN TYPE SIZE
TRACKING: SET TO +30PT

FONT AVAILABLE FOR PURCHASE HERE

sharptype.co/typefaces/post-grotesk

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ME S SAG
OUT DOO ING
R A+P P
BRL IAN DIINOGN - O P T I ON 2
C AT +1 THE VOTE - BRAN DI N G

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FO
BRAOTAG
NDI NG
E AN
PADRT
STNI E
LRL SFHI
R APM E S +1 THE VOTE - BRAN DI N G

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS

WITH A SHAREDIF
SIDE
THEBY SIDEISRELATIONSHIP.
LOGO USED OVER FULL-COLOR IMAGERY, THEN IT SHOULD BE
A VERTICAL RULE SHOULD
LARGE BE USED
ENOUGH ANDTO SEPARATE
HAVE ENOUGHTHE
CONTRAST TO BE LEGIBLE.
MARKS TO HELP MAINTAIN BRAND CLARITY.

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BRA NDIGNG
PHOTO R A PPA
H RT
Y TNREERAT
S HI
MEPN T +1 THE VOTE - BRAN DI N G

FOR VISUAL UNITY, BRAND COLORS CAN BE APPLIED

TO PHOTOGRAPHY WITH A GRADIENT MAP OF BLUE/YELLOW
OR MAGENTA/YELLOW.

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS

WITH A SHARED SIDE BY SIDE RELATIONSHIP.
A VERTICAL RULE SHOULD BE USED TO SEPARATE THE
MARKS TO HELP MAINTAIN BRAND CLARITY.

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COLO R PA LE T T E A N D US E AGE +1 THE VOTE - BRAN DI N G

BLUE YELLOW MAGENTA

BLUE IS OUR PRIMARY BRAND COLOR.

MOST COMMONLY AS THE KEY BACKGROUND COLOR.

YELLOW IS OUR SECONDARY COLOR.

IT IS USED IN CONJUNCTION WITH WHITE TO VARY
THE COLOR OF THE LOGOTYPE.

MAGENTA IS OUR ACCENT COLOR.

IT SHOULD BE USED VERY SPARINGLY. IT IS PRIMARILY
USED FOR THE "CHECKMARK" OF THE MTV LOGO.

C: 95 R: 0 PMS: C: 0 R: 255 PMS: C: 0 R: 236 PMS:

M: 78 G: 71 2728 C M: 0 G: 242 M: 100 G: 0
Y: 0 B: 186 Y: 100 B: 0 Y: 0 B: 140
K: 0 K: 0 K: 0

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ALTE R NATE C O LO R PA L E T T E +1 THE VOTE - BRAN DI N G

VINTAGE BLUE VINTAGE RED LIGHT GREY

FOR SPECIFIC APPLICATIONS, AN ALTERNATE

COLOR SCHEME CAN BE EMPLOYED.

THESE COLORS ARE PATRIOTIC IN TONE, AND

INSPIRED BY VINTAGE ELECTION COLLATERAL.

WHEN CREATING ASSETS WITH THIS ALTERNATE

COLOR SCHEME, PLEASE USE THE COLORS IN
MORE EQUAL MEASURE THAN OUR PRIMARY
BRAND PALETTE (WHICH, IN CONTRAST, SKEWS
HEAVILY TOWARDS BLUE AS THE DOMINANT COLOR.)

C: 85 R: 30 PMS: C: 0 R: 241 PMS: C: 4 R: 229 PMS:

M: 45 G: 121 111-7 C M: 76 G: 100 52-14 C M: 2 G: 231 179-2 C
Y: 16 B: 169 Y: 55 B: 99 Y: 2 B: 232
K: 1 K: 0 K: 5

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ALTE R NATE T Y P E FAC E +1 THE VOTE - BRAN DI N G

ALTERNATE HEADLINE TYPEFACE

FAKT PRO USAGE: HEADLINES

CASE: ALL CAPS

BLACK
COLOR: BLACK, LIGHT GREY, RED, WHITE OR BLUE
LEADING: SET TO THE SAME SIZE AS POINT SIZE
TRACKING: SET TO -10PT

FONT AVAILABLE FOR PURCHASE HERE

http://www.fakt-fonts.com/

FOR SPECIFIC APPLICATIONS, AN ALTERNATE

H H H H H
I’M VOTING.
TYPEFACE CAN BE EMPLOYED.

IN CASES WHERE AN IMPACTFUL HEADLINE OR CALL-TO-

WITH A
ACTION IS REQUIRED, FAKT PRO BOLD (OR BLACK) CAN BE
USED. (INSTEAD OF OUR PRIMARY TYPEFACE FF REAL, WHCH
IN CONTRAST, LOOKS ITS BEST IN BOLD SENTENCE CASE.)

FAKT PRO SHOULD BE USED SPARINGLY AND FOR LARGE

HEADLINES ONLY. IT SHOULD NEVER BE USED FOR BODY
PLUS ONE.
COPY, OR MADE TO COMPETE VISUALLY WITH SECTIONS OF
TYPE SET IN OUR PRIMARY FONT, FF REAL.

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ALTE R NATE C O LO R PA L E T T E U S E AGE +1 THE VOTE - BRAN DI N G

H H H H H
I’M VOTING.
WITH A
PLUS ONE.

plus1thevote .com

1X1 SOCIAL MEDIA ASSET

POSTCARD FRONT/BACK

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Linear spot

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS

WITH A SHARED SIDE BY SIDE RELATIONSHIP.
A VERTICAL RULE SHOULD BE USED TO SEPARATE THE
MARKS TO HELP MAINTAIN BRAND CLARITY.

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LINEAR S P OT +1 THE VOTE - BRAN DI N G

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Digital assets

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS

WITH A SHARED SIDE BY SIDE RELATIONSHIP.
A VERTICAL RULE SHOULD BE USED TO SEPARATE THE
MARKS TO HELP MAINTAIN BRAND CLARITY.

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SO C I A L M ED I A AS S E TS +1 THE VOTE - BRAN DI N G

ANIMATED 1x1

ALTERNATE COLOR SEQUENCES

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SO C I A L M ED I A AS S E TS +1 THE VOTE - BRAN DI N G

STEPS TO A SUCCESSFUL ELECTION DAY

STEPS TO A SUCCESSFUL
ELECTION DAY
1. Register
Steps to 1. Register

1. Register 2.aBring a 1 2. Bring a 1

Successful
Election Day 3. Party at the Polls
3. Party at the Polls
2. Bring a 1
3. Party at the Polls TEXT PLUS 1 TO 21333 TO INVITE TEXT PLUS
A FRIEND TO 21333
TO1VOTE TO INVITE
WITH YOU A FRIENDDAY.
THIS ELECTION
TO VOTE WITH YOU THIS ELECTION DAY.

TWITTER - 2:1 - 1024 x 512

TEXT PLUS 1 TO 21333 TO INVITE A FRIEND

TO VOTE WITH YOU THIS ELECTION DAY.

INSTAGRAM - 1x1 - 1080x1080

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SO C I A L M ED I A AS S E TS +1 THE VOTE - BRAN DI N G

INFLUENCER - 1x1 - 1080x1080 INFLUENCER - 1x1 - 1080x1080

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SO C I A L M ED I A AS S E TS +1 THE VOTE - BRAN DI N G

REGISTRATION DEADLINE
1x1 - 1080x1080

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MOB I LE S I TE +1 THE VOTE - BRAN DI N G

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Election Afterparty

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS

WITH A SHARED SIDE BY SIDE RELATIONSHIP.
A VERTICAL RULE SHOULD BE USED TO SEPARATE THE
MARKS TO HELP MAINTAIN BRAND CLARITY.

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ELEC
BRA NDI
T I ONG
N APA
F TRT
E RN
PAER
RTS HI
Y LO
P GO +1 THE VOTE - BRAN DI N G

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS

WITH A SHARED SIDE BY SIDE RELATIONSHIP.
A VERTICAL RULE SHOULD BE USED TO SEPARATE THE
MARKS TO HELP MAINTAIN BRAND CLARITY.

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ELEC
BRA NDI
T I ONG
N APA
F TRT
E RN
PAER
RTS HI
Y LO
P GO +1 THE VOTE - BRAN DI N G

MTV logo should

equal the first 3 letters
of 'Election Afterparty'

The Election Afterparty logo

should maintain the sizing and
relationships shown here. MTV LOGO

The MTV logo can be removed

ONLY in the case of executing
repetitive patterns, such as
step and repeat backdrops, and
digital backgrounds for screens. ELECTION
AFTERPARTY
LOCKUP

DATE

+1 THE VOTE MAY SHOWCASE KEY PARTNERSHIPS

WITH A SHARED SIDE BY SIDE RELATIONSHIP.
A VERTICAL RULE SHOULD BE USED TO SEPARATE THE
MARKS TO HELP MAINTAIN BRAND CLARITY.

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ELEC T I O N A F T E R PA RT Y - D I GI TA L E V ITE

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 ELEC T I O N A F T E R PA RT Y - O N - S CR E E N, LOWE R THIR D S +1 THE VOTE - BRAN DI N G

1920 X 1080 / 16 X 9

Ta l ent's name

FF REAL HEAD PRO

DEMIBOLD 46 P T
46 P T Yara Shahidi
Yara Shahidi 26 P T
LOREM IPSUM DOLAR SIT AMET

SINGLE LINE TEXT TWO LINE TEXT

S econd ary copy

FF REAL HEAD PRO

MEDIUM Yara Shahidi
26PT 26 P T Lorem ipsum dolor sit amet, consectur
adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectur
incididunt ut labore et dolore magna.
adipiscing elit, sed do eiusmod tempor

THREE LINE TEXT BODY COPY

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ELEC T I O N A F T E R PA RT Y - B AC KGR O U ND GR A P HICS FO R S CR E E N S +1 THE VOTE - BRAN DI N G

ELECTION AFTERPARTY LO GO MTV LO GOS (WITH CHECKMARKS)

BLUE

Electio n Af ter p a r ty a nd MTV lo go b a ckgro und s

conta in ro ws of icons a ngled at 45 d egrees lef t,
with ro ws moving in op p osite d irectio ns.

Electio n b ut to n gr a p hic conta ins elements rotated

at 18 d egrees r ight. Rows conta in a lter nating co lo r.

ELECTION BUT TONS

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ELEC T I O N A F T E R PA RT Y - B AC KGR O U ND GR A P HICS FO R S CR E E N S +1 THE VOTE - BRAN DI N G

ELECTION AFTERPARTY LO GO MTV LO GOS (WITH CHECKMARKS)

MAGENTA

Electio n Af ter p a r ty a nd MTV lo go b a ckgro und s

conta in ro ws of icons a ngled at 45 d egrees lef t,
with ro ws moving in op p osite d irectio ns.

Electio n b ut to n gr a p hic conta ins elements rotated

at 18 d egrees r ight. Rows conta in a lter nating co lo r.

ELECTION BUT TONS

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ELEC T I O N A F T E R PA RT Y - B AC KGR O U ND GR A P HICS FO R S CR E E N S +1 THE VOTE - BRAN DI N G

ELECTION AFTERPARTY LO GO MTV LO GOS (WITH CHECKMARKS)

YELLOW

Electio n Af ter p a r ty a nd MTV lo go b a ckgro und s

conta in ro ws of icons a ngled at 45 d egrees lef t,
with ro ws moving in op p osite d irectio ns.

Electio n b ut to n gr a p hic conta ins elements rotated

at 18 d egrees r ight. Rows conta in a lter nating co lo r.

ELECTION BUT TONS

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STEP A ND RE P E AT B AC K D R O P +1 THE VOTE - BRAN DI N G

The MTV logo can be removed

or repositioned ONLY in the case
of executing repetitive patterns,
such as step and repeat backdrops,
shown here.

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ELEC T I O N A F T E R PA RT Y P R E M IU MS +1 THE VOTE - BRAN DI N G

ACTUAL SIZE

1.5"

B U T TO N C AP

2 3/4 " X 1" PRIN T AREA

POM-POM

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ELEC T I O N A F T E R PA RT Y P R E M IU MS - T-S HIRT

TUESDAY NOVEMBER 6 2018

TUESDAY NOVEMBER 6 2018

FRONT BAC K

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Thank you

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