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Advertising Strategies of Flipkart and Their Effect On Students
Advertising Strategies of Flipkart and Their Effect On Students
1.Gender ?
A)Male B)Female
Which are the following are your reason for shopping online ?
A) Convenience B)Wide range available C) Discounts D)Others
Always--Often--Occasionally---Rarely--Never
4.How much do you spend on average for Retail shopping per month ?
A) ₹100 -₹500 B) ₹500-₹1000 C)1000-₹5000 D)Above 5000
5.How much do you spend on average for Online shopping per month ?
A) ₹100 -₹500 B) ₹500-₹1000 C)1000-₹5000 D)Above 5000
8. What are the following features you dont like about flipkart?
A)Delayed Delivery B)Delivery charges C)Packaging D)Others E)No complaints
9. What category of products do you purchase from Flipkart?
a) Books and Stationary b) Electronic Items c) Mobile and accessories d) Health and
Beautyproducts e) Music, movies and posters f) Cameras g) Watches h)
Others(Pleasespecify)
12.. How often does the Flipkart promotional scheme on websites influence you to
visit their site?
Always-----Often-----Occasionally-----Rarely-----Never
13. How often does the product review influence your decision?
Always-----Often-----Occasionally-----Rarely-----Never
14. Kindly rate the importance of these parameters on your buying decision:
15. Kindly rate the importance of these parameters on your level of satisfaction for
thesame.
16.Have you had any bad experiences whilst using Flipkart website ?
A) Yes.I had B)No i never had any
17. How likely are you to recommended our website to a friend or colleague in the
future
A)Very likely B)Somewhat likely C)Neutral