Price Edge Awarded Grant for Artificial Intelligence in Value Based Pricing by

Sweden's Government Agency for Innovation

Vinnova awards Price Edge 1 Million SEK - to develop an artificial intelligence solution for
value-based pricing, targeted at manufacturing companies.

Stockholm, Sweden, April 02, 2019 --(PR.com)-- Price Edge Solutions AB, a fast-growing Price
Optimization & Management (PO&M) software provider, today announced it is being awarded a grant of
1 Million SEK to integrate Artificial Intelligence (AI) technologies into its pricing software for
value-based pricing - replacing what has previously been done manually by management consultants. The
grant is being awarded by Vinnova, Sweden's government agency focused on research and innovation.

By leveraging AI, this new product will make value-based pricing available for small- to medium-sized
manufacturing companies, as the product will be able to replace the heavy and manual analytical work
that is otherwise required. In addition, the product will also make it much more efficient and cheaper to
maintain such price logic over time.

"We believe that Price Edge was chosen because of its vast pricing experience and existing customer base
of world leading brands within manufacturing," said Rickard Glamsjö, CEO at Price Edge. "With this
innovation kick-start, Price Edge is poised to lead the integration of AI technologies in pricing among
manufactures on a global scale."

"We're beginning to see the potential of AI to transform industries like manufacturing and aftermarket,
but its potential for accelerating the identification of untapped profit potential is unprecedented,"
continued Rickard Glamsjö, CEO, Price Edge.

To learn more about Price Edge's pricing solutions, please visit: www.priceedge.eu

Vinnova's press release:

www.vinnova.se/nyheter/2019/03/90-miljoner-till-innovation-i-sma-och-medelstora-foretag

About Price Edge

Established in 2014 in Sweden, Price Edge Solutions AB has developed the dream pricing software - a
cloud-based Price Optimization & Management software for enterprises, which gives them access to new
pricing strategies and more flexibility than ever before. Price Edge's vision is to become and stay the
leading price management solution provider by offering a more flexible and easier to use product than all
other options in the market.

PriceEdge™ is already working with many of the largest brands in the world and recently started to ramp
up its global growth. They are a young, energetic team pursuing the vision of building a global SaaS
company that will fundamentally change the way enterprises work with pricing in both B2B and B2C.

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Contact Information:
Price Edge
Frank Melander
+46 8 120 58 528
Contact via Email
priceedge.eu

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/781164

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