Key External Factors Weight Rating Weighted

Score

Opportunities
1. International Expansion .03 2 .06
2. Product Diversification .05 3 .15
3. Improve their .10 4 .4
franchisee/employee
relationships
4. Enter new markets .10 4 .4
5. Obtain a top corporate .03 2 .06
officer/employee
6. Slow down opening new .03 2 .06
distribution points to
remodel/update old distribution
points
7. Continue to improve quality .10 4 .4
standards
8. Improve human resources .05 3 .15
practices to develop
competitiveness in the labor
market
Threats
1. Strong Competition .10 4 .4
2. Cost of Raw Material .05 3 .15
3. Supply price fluctuations .05 3 .15
increasing cost
4. Labor Costs on the rise .10 4 .4
5. Short Product Shelf Life .10 4 .4
6. The unknown planning of their .03 2 .06
competitors
7. Not knowing the strengths of the .03 2 .06
biggest competitor
 8. Negative perception of their .05 3 .15
product (sugar and diabetes)
TOTAL 1.00 3.45