An effective user behaviour analysis model for online e-commerce websites MN15-B05

ABSTRACT

Online shopping is becoming more and more common in our daily lives.
Understanding users’ interests and behaviour is essential in order to adapt ecommerce
websites to customers’ requirements. The information about users’ behaviour is stored
in the web server logs. The analysis of such information has focused on applying data
mining techniques where a rather static characterization is used to model user’s
behaviour and the sequence of the actions performed by them is not usually considered.
Therefore, incorporating a view of the process followed by users during a session can
be of great interest to identify more complex behavioural patterns. To address this issue,
this project proposes a linear-temporal logic model checking approach for the analysis
of structured e-commerce web logs. By defining a common way of mapping log records
according to the e-commerce structure, web logs can be easily converted into event logs
where the behaviour of users is captured. Then, different predefined queries can be
performed to identify different behavioural patterns that consider the different actions
performed by a user during a session. Finally, the usefulness of the proposed approach
has been studied by applying it to a real case study of a Spanish e-commerce website.
The results have identified interesting findings that have made possible to propose some
improvements in the website design with the aim of increasing its efficiency.

Department of CSE i VMTW

An effective user behaviour analysis model for online e-commerce websites MN15-B05

LIST OF FIGURES

FIG.NO NAME PAGE NO.

Fig1.1 E-commerce website cycle 2

Fig5.1 System Architecture 10

Fig6.1 Use case Diagram 12

Fig6.2 Class Diagram 13

Fig6.3 Sequence Diagram 14

Fig6.4 Flowchart for User 15

Fig6.5 Flowchart for Admin 16

Fig9.1 Home page 42

Fig9.2 Admin login page 43

Fig9.3 Admin home page 44

Fig9.4 Adding new products 45

Fig9.5 Viewing user history 46

Fig9.6 Viewing user frequent visit 47

Fig9.7 Viewing users payments 48

Fig9.8 Registration page for users 49

Fig9.9 User login page 50

Fig9.10 User view page 51

Fig9.11 User selecting products 52

Fig9.12 User payment for a product 53

Fig9.13 Successful transaction 54

Fig8.14 Web personalized and web traversal 55

Fig8.15 Admin analyzes visits 56

Department of CSE ii VMTW

An effective user behaviour analysis model for online e-commerce websites MN15-B05

LIST OF TABLES
TAB.NO NAME PAGE NO
Tab.1 Test case for user module 41
Tab.2 Test case for admin module 41
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Department of CSE iii VMTW