CHAPTER 1

BACKGROUND OF THE STUDY

Like a virus, it spreads, depending on the popularity. It is recognizable in internet pop-

culture and they keep appearing on websites, especially on social media like Facebook, Twitter,

Instagram, and etc. This study focuses on the culture of Internet, mainly Internet memes. Its

positive and negative effects on millennials and how they cope with it. A meme, according to

Merriam-Webster, is an idea, behavior, style, or usage that spreads from person to person within

a culture (Definition of Meme, 1976).

An Internet meme is a concept or an idea which spreads from person to person via the

Internet. It could be an image or a video on which people find them hilarious, offensive, or

unhappy. These Internet memes usually formed from popular culture references, or situations

people often find themselves in. This concept began in the 2000s, it all started from Internet

message boards, or Internet forums, then it began that the concept continued to spread using

image and video files via e-mail and Internet forums. Internet memes are inevitable, due to its

unstoppable force, these Internet memes won’t stop sending negative and positive psychological

effects on people, largely millennials. These Internet memes could change the perspective of

millennials to the world, because of its influential power. At the same time, it also tests the

creativity of people who make memes. Some people created simple Internet memes,

unbeknownst to them, it became viral and changed the perspective of some millennials. The

word meme comes from the famous biologist Richard Dawkins in his book The Selfish Gene,

where it explains how a cultural information spreads from one person to another. According to
The Selfish Gene, we need a name for the new replicator, a noun that conveys the idea of a unit

of cultural transmission, or a unit of imitation (Dawkins, 1976)

A meme is a term used on spreading cultural information from one person to another

person and changes and develops as many people use it. An example is technology because it

needs to spread from person to person in order for us to improve and develop new things from

technology. Another example is jokes, jokes spread and change the more they are told.

Internet memes are an example of a concept called meme specific to the culture of the

Internet. Kempe, Kleinberg, and Tardos (2003) explained that the rapid growth and impact of

Internet memes has caught the attention of researchers and industry. These Internet memes

evolve and spread through social media; They live longer, depending on their popularity. People

control the life expectancy of a particular Internet meme, when this Internet meme loses its

popularity, it will lose its value and it will be called a dead meme, but someday, people will use

this dead meme again depending on the situation; otherwise, it will spread rapidly across the

World Wide Web, then to the people who haven’t seen this popular Internet meme. It continues

to spread until it reaches its world-wide popularity stage. These Internet memes survive because

of its creativity, meaning, and the amount of people who’ve spread it.

In the world of marketing, professionals use Internet memes to create hilarity but at the

same time it grab the attention of their customers. According to the article Web Business

Engineering: Memetic Marketing, There are two main obstacles preventing the spread of the

joke. The first obstacle to spreading a joke is that you forget important details of the joke or that

you don't do a good job of delivering the punch line. It doesn't matter how good the joke is—if

it's delivered inaccurately, its spread can be slowed down or even stopped altogether (Flor,

2000). Internet memes are great help to the world of marketing, since most people are using the
Internet and aware of Internet memes, professionals attract people using Internet memes. In other

words, they use Internet memes with their product in advertisements and these people are

convinced to buy this product. The psychology behind this is, it’s either they’re interested

because the internet meme was hilarious or the internet meme that was used was accurate,

meaning the Internet meme was perfectly accurate to the advertisement, thus convincing their

customers buy their product.

Internet memes nowadays are causing a huge impact to its viewers, especially

millennials. Internet memes also alter the views of all the people, who are using the Internet.

These views like, politics, beliefs, and etc. Internet memes can be anything, it can be used as

giving publicity to the political candidate to get votes, it can also be used as a political

propaganda to throw out a political member. Many Internet memes influence millennials

negatively and positively. Internet memes sometimes convince people, especially millennials to

use drugs which leads them to addiction if they are going to do it, which is a negative effect for

them. It could convince millennials to do the right thing for the sake of their lives or society.

Internet memes control numerous things from one person to the whole society, meaning, we are

getting closer for being dependent to Internet memes. Another psychological example is, when a

millennial doesn’t know who to vote in the elections, he or she depend on Internet memes. He or

she finds which political candidate has the least critics by looking at Internet memes relevant to

that political candidate. After looking, he or she will vote the political candidate with the least

critics. It states that memes don't directly translate to which candidate has the most support

doesn’t make them any less relevant. Sometimes, the sheer meme-fore directed at a candidate

forces them to respond (Paul, 2016). Internet Memes mainly focuses on the culture specific to

the Internet.
 It evolves and spreads through from one person to another. It is impossible that people

will stop using these Internet memes because it’s already part of our culture where we need to

develop and improve them and this is a part of the study called Memetics, coined by the famous

biologist Richard Dawkins in his book The Selfish Gene.

Numerous people have enjoyed viewing Internet memes on Social Media but at the same

time, it alters their perception to the world. These humors might also offend people on the

Internet, good examples are Internet memes that spread hate like racism and anti-homosexuality

that could create an argument between people who are offended and those are not (Negative

Effects of Internet Memes, 2013). Internet memes can also be used as a material in cyberbullying.

For example, a random Internet meme appeared in the internet message boards; this Internet

meme is an image of a random teenager with a harsh but humorous caption placed on the image.

People who viewed this Internet meme find it hilarious, and it will continue to spread until it

exceeds its popularity peak. Unbeknownst to the random teenager, the teenager becomes an

Internet meme and he will keep seeing himself on the Internet. Internet memes are like a virus, it

spreads from one person to another. These Internet memes affect these

people’s minds psychologically, and it might change their perception to the world.

THEORETICAL FRAMEWORK

Uses and gratifications theory explains why people use certain media forms, examples of

media forms are: magazines, advertisements, online, etc. It also explains how media forms affect

and influence the minds of its audience. According to the theory, people have a free will to

decide how they use these media forms and how it will affect them.
 These media forms provide pleasure to its audience and a good example of this is Internet

memes. This theory perfectly relates to the use of Internet memes on the social media and how it

influences people, especially millennials. Internet memes give joy and laughter to its audience

but at the same time, it gives them psychological effects depending on the Internet meme.

Internet memes that exhibit philosophical meanings could affect the person’s point of view on

the world, Internet memes that exhibit laughter could make their day happy, or Internet memes

that exhibit inappropriate jokes like racist jokes could also change the person’s point of view

towards other people.

The media, specifically Internet memes, are anything, and they are made to fulfill the

needs of the user, because that’s the point of the theory. According to Blumler and Katz, the

theorists of Users and gratifications theory, the theory assume that the user has alternate choices

to satisfy their need.

CONCEPTUAL FRAMEWORK

The diagram, as shown below, presents our aim which is to discover the effect of internet

memes and the flow of our study, which is study the effects and how the second Financial

Management students of San Beda cope with it. Every effects affected by an internet meme to

the person, he or she will cope with these effects, and these effects might change his or her views

to the world.
 Our aim is to discover the effect
of internet memes to second year
Financial Management students of San
Beda College

GOOD
BAD EFFECTS
EFFECTS

Coping with the

Effects of Internet Memes

STATEMENT OF THE PROBLEM

Nowadays Internet Memes are starting to be a trend worldwide. It spreads from one

person to another in just one snap. This study was conducted to know the effects
of the Internet Memes to the millennial specifically San Beda second year Financial

Management students. It aims to answer the following questions:

1. What classifications of Internet Memes affect the respondents?

2. Why are these Internet Memes considered as millennial trends?

3. How do Internet memes affect the respondents?

4. How do these Internet Memes affect the person’s point of view?

5. To what extent do these Internet Memes influential to the respondents in terms of:

5.1 Political Views

5.2 Religious Views

5.3 Self-views

6. What popular Internet memes on the social media perceived by the respondents?

SIGNIFICANCE OF THE STUDY

The researchers aim to know the possible effects of the Internet Memes to the second

year Financial Management students of San Beda. Internet Memes are very popular especially to

the millennials and it can influence them in a positive or negative way. Moreover, this study

addressed itself to:

Millennial, specifically the second year Financial Management students of San Beda, so

that they will be aware in how Internet Memes can influence their point of view in different

things in life, that it is not just a simple image or video that people create for fun.
 DEFINITION OF TERMS

Image Macro. A broad term used to describe captioned images that typically consist of a picture

and a witty message or a catchphrase.

Meme. An element of a culture or system of behaviour that may be considered to be passed from

one individual to another by non-genetic means, especially imitation.

Internet Meme. A cultural phenomenon that spreads from one person to another online.

Culture. A way of life of a group of people--the behaviors, beliefs, values, and symbols that they

accept, generally without thinking about them, and that are passed along by communication and

imitation from one generation to the next.

Millennial. Is usually considered to apply to individuals who reached adulthood around the turn

of the 21st century.

Social Media. Is the future of communication, a countless array of internet based tools and

platforms that increase and enhance the sharing of information.

Memetics. Study of Memes.

World Wide Web. Refers to the collection of public Web sites connected to the Internet

worldwide, together with the client devices such as computers and cell phones that access its

content.

Dead Meme. A meme that is overused to the extent where it is no longer considered comic

worthy to the more mature culture of meme.

 3

SCOPE & DELIMITATIONS

This study aims to investigate the diverse effect of internet memes; culture of the internet

specifically internet memes only. This study was held in San Beda College, Manila and 86

second year students of Financial Management were the acquired respondents. The operation of

the study started and ended after 2nd semester of SY: 2016-2017.

REVIEW OF RELATED LITERATURE

This part includes journals, articles, and other related literatures that are related and

necessary to the study.

Brain, Behavior, and Media

In the article, Luskin stated the dramatic influence of rapidly growing social media,

computers, telephone, television, movies and internet continues to surprise everyone.

Developments that are learning from brain research using the method of Magnetic Resonance

Imaging (MRI), is revealing outcomes that are affecting the brain and behavior. For that media

psychology is now a specialty in the field of psychology. As a member of the board of directors,

they examined the good and bad effects of video games, online learning and internet resources;

Google, yahoo and other media mostly used everyday. He mentioned that recent studies have

affirm the reality of Internet Addiction Disorder (IAD) that can cause a disease such as tremors,

shivers, nausea and anxiety in some addict users. He then stated “Try removing a young “gamer”

from a video game in a hurry. You will discover how difficult it is to break the attachment

between the teen and the screen.” (Luskin, 2012). Professionals now consider it a substance
 4

abuse that is included as other pathological behaviours such as gambling and eating disorders.

Negative aspects of media and behaviour are widely explained simultaneously with the

beneficial contributions media can make as an important source of positive behavioural change.

Positive media messages are presently helping to improve public understanding of major

social and medical consequences of issues affecting an individual as to body weight, diet and

lack of exercise, high cholesterol, and hypertension to highlight only a few. Media psychology is

applied to a major social issue that can be force for the good. Various services from

Telemedicine, teletheraphy and tele health are gathering information and better understanding to

improve better services to the public.

Education today starting from “children have more computer power at their fingertips to

do their homework than was onboard the space vehicles that fist carried us into space” (Apollo,

2012). The statement was indeed in thought of readers if it’s either a bad thing or a good thing.

We are in need of better understanding of the effects of media to help manage our future because

if we don't shape our future, it will shape us. (Luskin, 2012).

The article also describes the good effects and the bad effects of media which are the

following:

Good: IQs are improving, according to the Education Testing services; Some studies

attribute this to increased numbers of females engaging in interactive game play; Communication

is increasing across cultures and media has helped foster public understanding of many crucial

issues. (Luskin, 2012).

 5

Bad: Attention spans are decreasing because of exposure to excessively stimulating and

fast-paced media; Violence may be contagious by observational learning and social agreement;

Media-assisted crimes like identity theft and child pornography are taking new forms; Average

number of sleep hours per night decreases in inverse proportion to the average number of hours

per day of Internet use; And Internet Addiction Disorder (IAD) is increasing.

A research has been conducted that playing video games mainly “action” has a good

effect in improving the visual attention. Revealing that the bad and good effects benefits from the

relationship between media stimulation and attention. This article from Psychology Today is

clearing a big help and tip in usage of Internet usage in accordance to internet memes.

Internet uses and gratifications

In the study conducted, explaining Internet usage has followed the conventional uses and

gratifications paradigm. A new theory “media attendance” had emerged in accordance to the

discovery of new gratifications and an introduction to powerful new explanatory variables. This

study has gain media attendance: the factors that explain and predict individual exposure to the

media (msu.edu, 2002). The paper is consistent with the view of media attendance derived from

Bandura’s Social cognitive theory, resulting the outcomes of a behaviour are important

determinants of its performance, found that expected outcomes produced superior predictions of

Internet attendance compared to conventional uses and gratification research. They argued that

expected outcomes (e.g. “when using the Internet it is likely that I will have fun”) improve upon

the explanatory power of both gratifications sought and gratifications obtained. In proving more
 6

of their statements; SCT is familiar to many media scholars in its earlier incarnation as Social

Learning Theory (Bandura, 1977), as a theory of media effects. Specifically, the vicarious

learning mechanism is recognized as a determinant of the effects of the media, television in

particular. However, SCT is a broad theory of human behavior that may be applied to media

attendance as well as to the effects on behavior that result from that exposure. (msu.edu, 2002).

With the information they have gathered, present results possibly proved and extend the

prevailing paradigm of media attendance and exposure in communication studies, adding both of

the idea to the understanding of the factors that predict internet usage and the understanding of

theories of media attendance. Media exposure that was predicted was again upheld and new

variables and operational definitions from social cognitive theory was improved and predictions

about media gratifications was then proven as expected outcome (LaRose, 2002).

SYNTHESIS

Previous studies were reviewed and it tells that the media, including Internet, television,

magazines, newspapers, etc. could change the behavior of a person. Internet memes is part of the

media called Internet. Internet memes affect the behavior of a human person. Based on the

theory called Social Cognitive Theory, it tells how a person thinks about and responds to one’s

social environment by its personality. Internet memes are made depending on the people, for

instance an Internet meme that exhibits offensive yet hilarious material to its audience, some

people find it offensive but the other people find it hilarious. When the audience love an Internet

meme, an individual will create another same Internet meme but with a different content. An

individual can understand what people love, when it comes to Internet memes and he or she will

share it to the social media.

 7

CHAPTER 2

METHODS AND PROCEDURES

This study uses quantitative method to determine how Internet memes affect the

millennials, specifically, the second year Financial Management students of San Beda. It

determines to what do these Internet memes influence the views of the respondents, such as

religion, politics, and themselves, it determines also what classifications of Internet memes affect

the respondents, such as phrasal, image macro, promotional, and video memes, how Internet

memes considered as millennial trends to the society. What popular Internet memes perceived by

the respondents by giving them four samples of popular Internet memes. The method is

appropriate to the study because it highly supports the conclusion and recommendations of the

researchers.

The researchers used the procedure of the survey method, in gathering the data. The

survey consists of questionnaires that will help the researchers interpret the gathered data, and

for the conclusion and recommendations. These questionnaires were distributed to the sample

population of the second year Financial Management students of San Beda to determine the

effects of Internet memes to the respondents. The sample population was computed using

Slovin’s Formula, then the researchers used random sampling technique to properly distribute

the questionnaires to each sections of second year Financial Management.

 8

INSTRUMENT AND TECHNIQUE

The researchers determine what classifications of Internet memes, to what extent do

Internet memes affect, how Internet memes affect the point of view, how Internet memes

considered as millennial trends to the society, what popular Internet memes, presented on the

questionnaire, was perceived by the chosen participants through gathering of data by distributing

questionnaires to each sections of second year Financial Management, with the sample

population of 86, where the sample population was computed using Slovin’s Formula. Random

sampling technique was used by the researchers to properly and accurately gather the data and

interpret it with all the gathered data through the procedure of the survey method, which also

supports the conclusion and recommendations of the researchers.

Construction

Based from the problem statements listed on Chapter one, the researchers analyzed the

problems to correctly formulate the appropriate questions for the survey and was later validated

by the research adviser, Dr. Nerissa Revilla. The researchers wrote a letter of request for the total

population of all sections of second year Financial Management students to the CAS office in

order to get the sample population of the second year Financial Management students. After the

researchers got the total population, they compute the sample population using Slovin’s Formula,

and the computed sample population was 86.

After validation from the research adviser, the researchers promptly distributed exactly

86 questionnaires to the respondents, specifically, the second year Financial Management

students which lasted three days gathering of data from the respondents. The questionnaire
 9

consists of questions that would answer the problems of the given study, and support the

conclusion from the data that was gathered from the questionnaires. Before the respondents

answer the following questions listed on the survey, the cover letter addressed to the respondents

consisting of a brief introduction by the researchers and the goal of the study. Basic information,

such as name, where it was optionally asked, age, gender, and section were asked to the

respondents before answering the given questions listed on the survey.

The researchers expressed confidentiality and gratitude to the respondents for their

responses and basic information.

Validation

The survey questionnaire was checked a few times before it was validated by Dr. Nerissa

Revilla.

Administration

After the questionnaire was validated by the research adviser, sample questionnaires were

provided and distributed to the whole class for testing. Few suggestions were given from the

chosen classmates to improve the questionnaire in preparation of survey distribution. After a few

alterations the researchers were ready to distribute the questionnaires to their target respondents.

The researchers photocopied 86 questionnaires in preparation of survey distribution to the second

year Financial Management students. The survey distribution lasted three days.

Retrieval

After three days of survey distribution, the researchers retrieved 86 questionnaires that

were properly and accurately answered by the second year Financial Management students. The
 10

researchers then tallied and tabulated the responses of each respondent in order to interpret the

tabulated data.

SAMPLING PROCEDURE

Before distributing the questionnaires, the researchers needed to know what is the sample

population of their target respondents, which are the second year Financial Management

students.

The researchers wrote a request letter to the CAS office with the permission of the

research adviser, Dr. Revilla, by signing on the request letter to acquire the total population of

the respondents to get the sample population. The researchers managed to acquire the total

population of the second year Financial Management students. The researchers proceeded to the

computation of Sample Population by using the Slovin’s Formula as follows:

Formula:

Where: n = sample population

N = total population

e = Margin of Error
 11

Computation:

Sample Size = 86 respondents

TREATMENT OF DATA

Researchers used statistical formulas to interpret and analyze the data that they gathered

from the responses of the respondents on the questionnaires. These statistical formulas help the

researchers understand the data that was given to each questionnaire. The raw data were

processed through statistical analysis and computation in order to answer the following problems

in the given study.

The researchers used frequency percentage in order to acquire the accurate data. The

percentage was computed as follows:

 12

Where P = Percentage

F = Frequency

N = Number of respondents

The researchers used the statistical formula, Weighted Arithmetic Mean, to find the

weight of the responses given by the respondents from the questionnaires that the researchers

provided, so they can interpret the data given by the weighted mean after the computation, using

the formula below, of the responses provided from the question.

Where: 𝛴= summation sign

𝑤𝑖 = weight answer of choice

𝑥𝑖 = response count for answer choice

𝑁 = Sample number of respondents

𝑥̅ = weighted arithmetic mean

 13

The researchers used the Likert scale to compute the Weighted Arithmetic Mean. A five-

point Likert scale was used in the survey. The scale measures how Internet memes influence the

views of the respondents. The Likert scale was used as follows:

a. The influence of Internet memes on Politics to the respondents:

Rating Scale Weight Interpretation

1 0.01-1 Strongly Agree

2 1.01-2 Agree

3 2.01-3 Neutral

4 3.01-4 Disagree

5 4.01-5 Strongly Disagree

b. The influence of Internet memes on Religion to the respondents:

Rating Scale Weight Interpretation

1 0.01-1 Strongly Agree

2 1.01-2 Agree

3 2.01-3 Neutral

4 3.01-4 Disagree

5 4.01-5 Strongly Disagree

 14

c. The influence of Internet memes on Self to the respondents:

Rating Scale Weight Interpretation

1 0.01-1 Strongly Agree

2 1.01-2 Agree

3 2.01-3 Neutral

4 3.01-4 Disagree

5 4.01-5 Strongly Disagree

 15

CHAPTER 3

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents, analyzes and interprets all the data gathered in this study. The

presentation is done by using tables in representing the data that were gathered by the

researchers.

After acquiring and gathering information from the respondents (2nd year Financial

Management students) the researchers came up with the following results and findings:

1. What classifications of Internet memes affect you?

Table 1
Classification of Internet Memes that Affect the Respondents

Choices Frequency Percentage

A. Phrasal memes 18 20.9%
B. Image macro memes 34 39.5%
C. Video memes 22 25.6%
D. Promotional memes 12 14.0%
Total 86 100.0%

Table 1 shows the data about which classification of internet memes affect the

respondents the most.

The table shows that image macro memes got the highest percentage among the others

with a result of 39.5%. The next one is video memes that got 25.6% then followed by phrasal

memes with 20.9%. The one that got the lowest percentage is the promotional memes with

14.0%.
 16

2. Why are these considered as millennial trends?

Table 2
Internet Memes as a Millennial Trend

Choices Frequency Percentage

Checkbox 1: It effectively
convey a thought or feeling 48 34.0%
of a person
Checkbox 2: It is a 33 23.4%
powerful tool for viral
marketing
Checkbox 3: It is used for
trolling to draw attention 45 31.9%
on social media
Checkbox 4: It is used to
brainwash people against a 15 10.6%
social issue
Total 141 100.0%

Table 2 shows the different reasons why internet memes were considered as a millennial

trend.

The table shows that majority of the respondents consider internet memes as an effective

way to convey a thought or feeling of a person as their main reason, it got the highest percentage

of 34.0%. Followed by the reason that it is used for trolling to draw attention on social media

with a percentage of 31.9%. The third one that got a high percentage is that the respondents

consider the internet memes as a powerful tool for viral marketing with a result of 23.4%. Lastly,

the lowest percentage is 10.6% which shows that only few of the respondents think that internet

memes were used to brainwash people against social issue.

 17

3. How do you think Internet Memes affect you?

Table 3
How Internet Memes Affect the Respondents

Choices Frequency Percentage

A. It hugely influences 34 39.5%
modern language
B. It makes me less 11 12.8%
connected with people
personally
C. It shapes popular 26 30.2%
culture
D. It could be used for 15 17.4%
promoting or
denouncing politically
Total 86 100.00%

Table 3 shows the different ways in how the internet memes affect the respondents. The

table shows that 39.5% is the highest percentage wherein the respondents think that the internet

memes hugely influences the modern language. Followed by 30.2% wherein it shows that the

respondents think that internet memes shape popular culture. Some of the respondents think that

internet memes affect them in a way that it could be used for promoting or denouncing

politically, it got 17.4%. Lastly, with a result of 12.8% only few of the respondents think that

internet memes make them less connected with people personally.

4. How do these Internet memes affect your point of view?

Table 4
How Internet Memes Affect the Point of View of the Respondents
‘
Choices Frequency Percentage
A. It helps me decide 7 8.1%
who to vote in the
elections
 18

B. It makes me rethink 48 55.8%

my opinion of a
specific issue
C. It makes me become 17 19.8%
cynical or distrustful
D. It makes me think that 14 16.3%
offensive Internet
memes are acceptable
Total 86 100.00%

Table 4 shows how internet memes affect the point of view of the respondents. The table

shows that most of the respondents think that with the use of internet memes it makes them

rethink of their opinion about a specific issue, it got the highest percentage with 55.8%. Followed

by 19.8% wherein the respondents think that it makes them become cynical or distrustful. Some

respondents answered that internet memes makes them think that offensive memes are

acceptable, it got 16.3%. The lowest percentage got 8.1%, only few of the respondents think that

internet memes help them decide who will they vote in the elections.

5. To what extent do these Internet memes influence you in terms of:

Table 5.1
Political Views

Choices Frequency Percentage

5 Strongly disagree 18 20.9%
4 Disagree 11 12.8%
3 Neutral 34 39.5%
2 Agree 18 20.9%
1 Strongly agree 5 5.8%
Total 86 100.0

Table 5.1 shows if the internet memes affect the respondents in terms of their political

views.
 19

The table shows that majority of them is neutral with a percentage of 39.5%. There are 2

choices that got the same percentage of 20.9% and these are the strongly disagree and the agree.

Followed by 12.8% wherein in it shows that some of the respondents disagree. Lastly, with the

lowest percentage of 5.8% only few of the respondents strongly agree that internet memes

influence their political views.

Table 5.2
Religious Views

Choices Frequency Percentage

5 Strongly disagree 24 31.4%
4 Disagree 16 18.6%
3 Neutral 25 29.0%
2 Agree 14 16.3%
1 Strongly agree 4 4.7%
Total 86 100.0

Table 5.2 shows if the internet memes affect the respondents in terms of their religious

views.

The table shows that majority of the respondents strongly disagree with a percentage of

31.4%. Followed by 29.0% of the respondents that is neutral, 18.6% that disagrees and 16.3%

that agrees. The lowest percentage is 4.7%, only few respondents strongly agree that internet

memes influence their religious views.

Table 5.3
Self-Views

Choices Frequency Percentage

5 Strongly disagree 15 17.4%
4 Disagree 12 14.0%
3 Neutral 30 34.9%
2 Agree 21 24.4%
1 Strongly agree 8 9.3%
Total 86 100.0
 Table 5.3 shows if the internet memes affect the respondents in terms of their self-views.

The table shows that majority of the respondents is neutral with a percentage of 34.9%. Followed

by 24.4% of the respondents that agrees, then 17.4% that strongly disagrees and 14.0% that

disagrees. The lowest percentage is 9.3%. Only few respondents strongly agree that internet

memes influence their self-views.

Table 5.4
Weighted Mean Interpretation

PARTICULARS WEIGHTED MEAN INTERPRETATION

The influence of Internet
memes on Politics to the 3.22 Disagree
respondents
The influence of Internet
memes on Religion to the 3.55 Disagree
respondents
The influence of Internet
memes on Self to the 3.06 Disagree
respondents

Table 5.4 shows the total results of the data gathered from table 5.1-5.3. As shown in the

table above, the results are based from the weighted mean of the first three tables earlier and the

interpretation of their data results to disagree. It means that majority of the respondents disagrees

that internet memes influence them in terms of political, religious and self-views.
 2

6. What are the most popular Internet memes on social media as perceived by you?

Table 6

Popular Internet Memes

Choices Frequency Percentage

5 5.8%

A.
24 27.9%

B.
31 36.0%

C.
26 30.2%

D.
Total 86 100.0%

Table 6 shows which internet meme is the most popular on social media as perceived by

the respondents.

The table shows that majority of the respondents consider the third meme as the most

popular meme for them, it has a percentage of 36.0%. Followed by the last meme that has a

percentage of 30.2%, then the second meme with a percentage of 27.9%. Lastly, the first meme

got the lowest percentage of 5.8% it means that it didn’t get that much of attention from the

respondents.