3 R's of Memory (Ferarai) Visual PDF

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How to Memorize 10X Faster | Memorize Academy 2/28/19, 11(07 AM

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YouTube Video That
Your Memory is Like Owning a Ferrari Got 10 Million Views

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Whatʼs more ridiculous – most people donʼt even and Find Your Spark
know they own a Ferrari-like memory! self development
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When I was still a student, I hated studying with an almost physical passion. It
self development
was extremely hard just to sit down and open a text book.
!+#

Why?

Because it seemed so pointless. I knew no matter how many times I read the
text book, I'd remember virtually nothing.

And re-reading over and over and over again in the hope something will stick is
just … painful.

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It wasnʼt until years later I discovered what an incredible memory I (and you)
have. The problem wasnʼt that I had a ‘badʼ memory – Iʼd just never been
taught how to use what I had.

Like I said, I had a Ferrari all along, but I didnʼt know how to drive it!

Let's start at the beginning.


The #1 Mistake of Memorization
The Limits of Our Memory
How Memorization Should Work
Recognizing Garbage 'Memory Tips'
Some Common 'Memory Tips' You Should Forget ;)
Why Spaced-Repetition is Terrible (the Way Most People Use It)
The Science of Forgetting (and Why Spaced-Repetition is Fantastic)
The 3R's Test of More Ineffective Memory Tips
The 5 Principles of Memorization
The 5PM Test of Memory Tips
Memorization Techniques of Memory Super Heroes
Why are Visual Mnemonics So Effective?

The #1 Mistake of Memorization


As a professional memory coach, people say to me all
the time - "I have a terrible memory."
And thatʼs their biggest mistake, right there.

Itʼs the belief that memory is a thing, or a part of their brain a doctor could look
at and say...

“Oh dear, thatʼs a small and weak looking memory – no wonder youʼre
forgetful”.

But memory is not a physical part of your brain.

Itʼs a mental function or a skill that can be learned and improved.

Think about this...

If youʼve never learned to snow ski, would you be surprised when you keep
falling over?

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No way!

So if youʼve never learned best-practice memorization techniques, why should


you expect to remember anything fast and effectively?

Learning to ski is not magic.

You learn the best techniques and then practice them. If youʼre taught well,
youʼre cruising down the slopes before you know it.

Unleashing the incredible natural ability of your memory is exactly the same.

You learn the best techniques and then practice them. And you can do it in
very little time.

Repeat after me –

“My memory is a Ferrari, and Iʼm going to learn how to drive it super-
fast!”

The Limits of Our Memory


One of the most highly cited research papers in
psychology suggests the number of objects
an average person can hold in their working memory
is 7, plus or minus 2.
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So I created a whiteboard animation video – watch it below – that challenges


people to recall a list of 10 random words.

Sure enough, after 30,000 responses here are the results:

Words correct 1-4: 16%


5-7: 62%
8-10: 22%

Even if I gave people more words (or more chances to ‘winʼ), the scores would
remain virtually the same.

So it seems hopeless, right? If thereʼs a proven barrier preventing us from


remembering and recalling more than seven things, how can we possibly
memorize more effectively?

This is when the video goes on to blow the mind of almost everybody who
watches it...

It gives a second list of words – 15 this time. But it uses a little bit of ‘brain
hackeryʼ and shows the words as a visual story.

How to Memorize 10X Faster

The results this time?

Words correct 1-3: 2%


4-6: 2%
7-9: 6%

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10-12: 17%
13-15: 70%

Thatʼs a simple demonstration that your memory isnʼt so limited!

(For a 21 word ultra-challenge, check out this new video.)

How Memorization Should Work


Read any article or book on memorization and youʼll
discover the three steps of memorization.
The 3 R's of Remembering are -

Record
Retain
Retrieve

**Other names include Encode-Store-Retrieve or Learn it-Store it-Retrieve it

Itʼs nice and simple, and it makes sense – information comes in, and we store it
safely in our mind until we need to recall it.

So why can we only remember about 7 random words? Where do the 3 Rʼs fall
short?

Most people rely on their ‘unconsciousʼ memory.

They donʼt intentionally do anything in their mind to memorize new things -


just hope theyʼll remember it almost by magic.

The 3 Rʼs are simple to understand, but I prefer to think of memorization in an


even simpler way -

Memorization is about building connections between pieces of


information in your mind.

The key words are ‘building connectionsʼ.

I like this explanation, first because you canʼt build something without thinking
about it. You have to take intentional action.

Second, that action has to be focused on creating a connection or link, a bit


like building a bridge.

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To memorize super-effectively you need to put the 3 Rʼs on steroids, and


consciously or intentionally build connections using some specific memory
techniques.

No, itʼs not magic.

Recognizing Garbage 'Memory Tips'


You can use the 3 Rʼs as a checklist to easily
recognize if a particular approach to memorization is
going to be effective … or if itʼs completely garbage.
For example, think about an average person listening to a list of words and
hoping to magically remember them.

Did they intentionally do anything to the words to encode and record them in
their mind, or to build connections between them?

No.

Have they successfully retained or stored the words in their memory?

Not really, no.

Did they try to retrieve the words from their memory?

Yes, but without the first two steps they were inevitably unsuccessful.

Itʼs no surprise the average person can only remember about 7 words.

And if you asked them a day later to recall the same words, they would fail
miserably.

If a person recalls 8, 9 or even all 10 words, itʼs typically because they were
able to somehow build connections in their mind between the words – thatʼs
the power of recording and retaining.

Some Common Garbage Memory Tips


Just so you donʼt waste your time on memory tips
that are NOT going to 10X your memory...
...letʼs quickly apply the same 3 R's checklist against a list of tips youʼll
frequently see on study blogs everywhere.

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Eat right
Drink water
Get a good nightʼs sleep
Take Omega-3
Meditate
Exercise
Learn a new skill
Socialize
Laugh
Lose weight
Moderate alcohol
Start a hobby
Quit smoking
Take supplements
Listen to music

Do any of these involve encoding information or building connections within


it?

No.

Do they involve an intentional strategy to retain information?

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No.

Do they even require you to retrieve knowledge youʼve learned?

No.

In fact, none of these ‘tipsʼ even mention what you need to remember or how
to do it. Theyʼre focused on having a ‘healthy brainʼ.

Thatʼs fine, but itʼs a bit like going to your first snow skiing lesson and the
instructor says -

“OK, whatʼs really important is that you have skis that work properly”.

Your reaction? A deeply sarcastic - “Thanks very much Captain Obvious!”

Yes, itʼs important to have a fresh and alert body and mind, but thatʼs not a
memory tip – thatʼs general advice for healthy living.

Why Repetition and Spaced-Repetition


are Terrible (the Way Most People Use
Them)
Now letʼs think about another huge mistake people
make.
Whatʼs the most common way to remember something?

Repeat it over and over.

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Repetitionʼs slightly more sophisticated cousin is called ‘spaced repetitionʼ.

This basically means reviewing things less often once you can confidently
remember them.

You could also call repetition ‘practiceʼ, and practice is obviously valuable…

…except when you donʼt do it right!

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Letʼs go back to the 3 Rʼs again - Record, Retain, Retrieve.

The way most people use repetition is this – they practice retrieving the
information over and over.

When you study with flashcards (a physical tool for using repetition) this is
what you do…

“Do I remember the answer? No?


How about now? No?
What about this time, do I know it yet?”

Unfortunately, they donʼt use an intentional strategy for recording and


retaining the information.

Theyʼre relying on ‘magicʼ again!

No wonder repetition doesnʼt work very well.

If you throw enough mud against a wall some of it will eventually stick…

...but your arm will almost fall off from exhaustion.

The Science of Forgetting (and Why


Spaced-Repetition is Fantastic)
Back in 1885, Hermann Ebbinghaus created the
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‘Forgetting Curveʼ that demonstrates the concept of


how we forget information.
After we learn something, it naturally starts to fade from our memory over
time.

We can stop this decline by reviewing or refreshing the information in our


mind.

If we review again and again, the strength of the memory is increased, and itʼs
‘decayʼ is slowed down.

By strategically spreading out the time between review sessions, you can
review the same information less often but still strengthen your knowledge.

That is whatʼs fantastic about spaced repetition.

You spend the majority of your time and effort focused on new information
that isnʼt yet glued in your memory, and less time on knowledge thatʼs already
putting down roots in your mind.

However, strategically throwing mud against a wall is still throwing mud against
a wall!

You need to use the first two R's as well as retrieval.

But spaced repetition (without encoding and storing) isnʼt the only popular
approach to memorization that's less than optimal.

The 3 R's Test of More Ineffective


Memory Tips
Before we get into what you should be doing to
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memorize more effectively, letʼs quickly use the 3 R's


Test to identify some more memory tips that just
don’t cut it.
These are all 'sub-optimal' memorization strategies -

Highlighting - this identifies what needs to be memorized (which is


important) but doesnʼt use the 3 R's.

Re-reading - this is another form of repetition. It doesn't include recording or


retaining and depending how you do it, may not even include retrieval.

Re-writing - this is more active than re-reading but it's still just repetition.

Summarizing - there's generally no encoding or storage, and probably little


retrieval either.

Donʼt multitask - this is good advice but it doesnʼt involve the 3 R's.

Play brain games - these generally aim to train your working memory, but any
success doesn't transfer to improved long term memory.

Use your learning style - this is just bad advice. The concept of individual
learning styles is popular but has long been shown by academic research to be
a myth.

Chunking - this means breaking information into smaller 'chunks'. That's a


useful first step, but the 3 R's don't get a look in.

Chew gum - yes, some people actually promote this as a memory tip.
Obviously, it doesn't engage any of the 3 R's.

The 5 Principles of Memorization


Now you can identify poor memory techniques, how
do you identify really great techniques?
They use these five basic principles.

Meaningfulness
Things that make sense are easier to remember than those that donʼt.

For example, ‘bubblesʼ is easier to remember than ‘sbeblbuʼ.

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If new information is meaningless or confusing, a good memory technique will


start by adding meaning. Rearranging the letters ‘sbeblbuʼ to ‘bubblesʼ would
certainly do that.

Organization
Information needs to be well organized in your mind to be easily accessible.

Think about finding a book in a library or a word in a dictionary. You can easily
navigate around and find what you need because thereʼs an organized system.

Association
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Association is all about connecting or linking new information to knowledge or


facts you already have stored in your head.

A simple example is how I remember the difference between ‘stationaryʼ and


‘stationeryʼ. I think of a stationary car, because ‘carʼ has an ‘aʼ in it, and for
stationery with an ‘eʼ I think of ‘lettersʼ which is also spelled with an ‘eʼ.

Visualization
Human memory is predominantly visual. Images are fundamentally more
memorable than words.

If you close your eyes and remember some childhood memories – best
vacations, your favorite school teacher or anything at all – youʼll notice you use
visual images to recall each of those details in your memory.

Like you discovered in the video above, visual memory is incredibly powerful.

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Attention
The final basic principle of learning and memorization is Attention. Clearly,
you canʼt remember something if you donʼt learn it in the first place. This is
where lack of attention comes in.

The biggest reason people ‘forgetʼ someoneʼs name is they werenʼt paying
attention when they were introduced. Not paying attention is a rookie mistake!

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The 5 Principles of Memorization (5PM) all make sense, right?

Theyʼre not specific techniques but you can use them (just like the 3 R's Test)
to test whether a suggested technique will be effective or not.

*Watch the free video training at Memorize Academy to learn more about
these principles.

The 5PM Test of Memory Tips


Let's put the 5 Principles of Memorization to work.
When I was a student (before I knew about best-practice memorization
techniques) my go-to memory tool for exams was acronyms.

Iʼd put a group of words into a list, and use the first letter from each word to
create a new (usually senseless) word.

As soon as the exam started Iʼd write out all those silly words on the exam
question paper and hope I could use them somewhere in the exam.

One of two things would happen...

...quite often I couldnʼt remember all of the 'target' words each of those
individual letters represented.

Second, even if I was able to use an acronym to answer an exam question, a


day or two later I couldnʼt recall either the acronym or the words it related to.

Using the 5PM Test you can easily see why acronyms and other popular
memory techniques are ineffective, despite their popularity.

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Memorization Techniques of Memory


Super-Heroes
I spent over 30 years going to school and college (I know - crazy, right?) and I
now have four university degrees to use as wallpaper.

Unfortunately, during those years I only used study and memorization


techniques Iʼve already mentioned as being complete garbage.

Face palm.

So what SHOULD I have been doing?

That's what we'll look at next...

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Visual Imagery Mnemonics


When you see ‘memory athletesʼ memorizing pi to
thousands of digits, or remembering and recalling six
decks of playing cards, theyʼre using visual imagery
mnemonics.
Nope, itʼs not magic.

Iʼll briefly explain the 3 Essential Techniques, but there are many variations
and different techniques for different situations.

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Link and Story Method


This is a super simple technique.

You visualize an object and then create a story that connects it to the next
object.

This is what I used in the video above, so you already know itʼs amazingly
effective.

When you make the story crazy and exaggerated it becomes even ‘stickierʼ in
your memory.

Memory Palace Method


Greek politicians used this technique thousands of years ago to recall the
important points in their speeches.

You imagine a journey, room or building you know like the back of your hand.
Choose some spots along that journey or around the room/building that stand
out. At each location visualize the object you want to remember.

To recall everything, imagine yourself walking past all those locations and ‘seeʼ
each of the objects.

Thereʼs a brief demonstration of a simple Memory Palace in this video on how


to memorize a speech, but you can use the same approach for memorizing
anything.

How to Memorize a Speech


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How to Memorize a Speech

Itʼs stunning how effectively this works, which is why itʼs a foundation
technique of memory athletes.

Substitution Method
The big question you probably have right now is –

“How do I use these techniques for abstract words?”

This is the key to making visual mnemonics work for practical things, like
studying for your medical, biology or law exams.

Itʼs simple enough to create a mental picture of a physical object, but how do
you visualize a weird sounding word, or words that arenʼt nouns?

Substitution is all about transforming a word into a picture.

When you hear the word ‘loveʼ you might imagine a heart. Or you could picture
a witch for the word ‘wickedʼ.

Want some more challenging examples?

Check out how I do it for names of the chemical elements in the periodic table
in the video below.

I use the Link and Story Method to associate each name, but just focus on the
substitution I use to 'picture' each name.

How to Memorize the Periodic Table

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This is the same principle you can use to memorize numbers, formulas or
absolutely anything.

The first step is to turn what you need to remember into a mental picture.

For step-by-step training in these 3 Essential Techniques, check out this


video series.

Why are Visual Mnemonics So


Effective?
The success of these techniques relates back to the
3 R's of Remembering.
Substituting a word for an image records or encodes what you need to
remember. Since your memory is predominantly visual, using mental pictures
is ultra-effective.

Linking the different pieces of information together (with a story or familiar


places) is how you can organize and retain what you need to remember.

Retrieving your knowledge is infinitely easier because of the cues and


connections youʼve created.

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Visual mnemonics also combine and use the 5


Principles of Memorization.
Substitution gives meaning to unfamiliar words and concepts.

The intentional and systematic approaches help organize your new


knowledge.

All the information is connected together with direct associations.

Visualization is one of the main features of these techniques.

And because you need to consciously and intentionally apply visual


mnemonics, they naturally require your attention.

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Hereʼs the final reason visual mnemonics are amazingly effective – with
practice youʼll get super-fast at using them.

And thatʼs when youʼll discover your memory really IS like a Ferrari!

*If youʼd like to learn more from the worldʼs most viewed memory coach, check
out all the available video training.

**Of course there's more to studying than just memorization. Read about the
best study skills recommended by scientific research.

Tell me in the comments below how many words you remembered from the
video, and if you thought this was awesome, please give it a 'like' and share it
with any students you know - they'll thank you for the valuable information :)

Like Share 447 people like this. Sign Up to see what your friends like.

Here are some memory FAQs you might find


interesting.
+ Is ‘photographic memoryʼ real?
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+ What about super memorizers?


+ What about people who can remember every day of their life?
+ Do ‘brain trainingʼ games work?
+ Why canʼt I create mental pictures?
16 Comments Sort by Oldest

Add a comment...

Memorize Academy
Did you blow your own mind? How many words did you recall with your
verbal memory? What about your visual memory?
Like · Reply · 2y

Tanvi Deshpande
Wow, that's awesome! I could remember all 15 words in the visual, versus
only 7 in th verbal.
Like · Reply · 2y

Memorize Academy
Fantastic, that's excellent!
Like · Reply · 2y

Kosi Okeke
I only had 5 in the verbal but 14 in the visual. As a freshman I hope these
techniques can help me study for my finals.
Like · Reply · 2y

Memorize Academy
They definitely can! Watch the free video training and you'll learn
three foundation techniques that can transform how you study.
Like · Reply · 2y

Danny Lawrence
verbal memory score = 10
visual memory score = 15
Like · Reply · 2y

Memorize Academy
Brilliant!
Like · Reply · 2y

Hailey Willson
Not bad not bad at all...it's gonna be kinda hard to imagen something and
listen
Like · Reply · 2y

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Memorize Academy
Using your visual memory is something you can do when you're
studying and learning new information - you'd need to be super fast
to do it as you listen to something. There's different techniques you
can learn for different types of information, like numbers, formulas
etc
Like · Reply · 2y

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