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  • Doct PDF

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    Anto Rufus
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    This document discusses key aspects of branding including the brand's core essence and personality, as well as the emotional and product benefits that are conveyed to customers. It aims to define the central identity of the brand and how it distinguishes itself from competitors based on feelings it evokes in people and advantages its products deliver.

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    DOCT.pdf

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    This document discusses key aspects of branding including the brand's core essence and personality, as well as the emotional and product benefits that are conveyed to customers. It aims to define the central identity of the brand and how it distinguishes itself from competitors based on feelings it evokes in people and advantages its products deliver.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views1 page

    Doct PDF

    Uploaded by

    Anto Rufus
    This document discusses key aspects of branding including the brand's core essence and personality, as well as the emotional and product benefits that are conveyed to customers. It aims to define the central identity of the brand and how it distinguishes itself from competitors based on feelings it evokes in people and advantages its products deliver.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Brand Core/Essence

    Brand Personality

    Emotional Benefits

    Product Benefits

    Product Attributes

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