A JOHNSON PUBLICATION SELASSIE’S MESSAGE TO NEGRO AMERICANS DECENBER, 1963 50kfirst Humiflex Plastic Pack Moistureproof, vacuum-formed so freshness and flavor stay in. Paxton comes to you twice as fresh and flavorful as any other cigarette. The Humiflex Pack is soft and flexible. It’s the best-looking pack you ever carried. And the rounded corners make it the most comfortable. — Add a new team of filters back-to-back Filter #1 is fortified with PECTON. Actually controls moisture to freshen the flavor with every puff. Filter #2 keeps Paxton’s rich flavor good and mild And suddenly yourre in a new world of flavor with new PAXTON menthol cigarettes Paxton gives you fine, Grade A tobacco flavor... and the gentle rewa of new soft menthol. New blend, new pack, new team of filters back-to-back. Try Paxton. ..the new cigarette from Philip Morris Inc. The filter you hoped for—the flavor you smoke for... popular price, too!‘Wally Clo at Rome with hi fay “There were 34% fewer cavities with Crest YP ivs Wally Choice, former Indiana University basketball captain “Crest works!” says Wally Choice. “Back in college, 1 was part of the proof!” For 2 years, the toothpaste test group Mr. Choice was in used Crest. For scientific com- parison, another group used the same tooth- paste, but without Crest’s exclusive Fluoristan.* “Everybody brushed the same as usual,” says Mr. Choice, “but our side had 34% fewer cavities with ” Only Crest has 10 years of tests like this—proof it ean help familie like ‘yours reduce cavities So follow a sound dental-care program. Have regular checkups. Watch between-meal treats. Brush right and often—with Crost. “Crest has been shown to be an effective decay: preventive dentifrice that can be of significant Yalue when used in 2 conscientiously applied rogram of oral hygiene and regular profes: ‘ional car, ion