Beauty_Salon India 13/10/09 6:33 PM Page 71

BEAUTY

Festive season
Beauty on sale!

Beauty in the festive Iraya Diwali Special

season comes in Suvasik Utane is an ubtan scrub. Bathing with an
myriad forms. ubtan is considered as cleansing of the mind and
Buying beauty prod- body of past burdens, more expecially so on Diwali
ucts is an act of morning. This product from Iraya follows a traditional
impulse, both for the Ayurvedic formula to deep cleanse pores, remove
parties as well as the dead skin cells and is said to stimulate blood circula-
huge demands of the tion when rubbed into the body.
gift-giving season Ingredients include: white til, black til, amla, orange
peel, kapoor kachora, neem and basil oil.
To Use: Mix the scrub with a little water in the palm of
your hand and massage gently on damp face or body.
As it starts drying, wash with luke warm water to dis-
cover a new you. For a quick facial, follow this with a
suitable face mask.
Shops have been looking at new ways to draw cus-
tomers in, and brands have special beauty options for
this time. Salon India highlights the way some brands
view the festive season — a time for special launches
and exceptional offers.

Eco-Conscious options from The Body Shop

You can expect special Diwali windows at all The
Body Shop stores, says a spokesperson for the
brand, along with 15 percent off on pre-packed diwali
gifts; 15 percent off on gift vouchers and 20 percent
off on their best sellers including Honey moisturizing
and Olive Glossing shampoos, Aqua Lily Body Spray,
Strawberry Body Polish, etc.
There is also special gift packaging including renew-
able bamboo, water hyacinth leaves, palm leaves,
bamboo and other naturally derived materials to create
a range of keepsakes.
The gift bags and boxes are inspirational, and can be
filled with a selection of festive products chosen from
the special products displayed for the season.

Ralph Lauren offers a whiff

Luxury gifting options from Ralph Lauren fragrances
begin on October 1 – with the purchase of any large
size Ralph Lauren Polo fragrance and walk away with
a full size black Polo duffel bag. This is a signature Beauty celebrates the festive season
accessory, providing glamour and is also a convenient by making special offers that are
lighter on the wallet or offer more
tool for travel.

OCTOBER-NOVEMBER 2009 I SALON INTERNATIONAL I 71

Beauty_Salon India 13/10/09 6:33 PM Page 72

SKINCARE

Brand new
On the shelf
What’s new on the Modicare launches new range
market that you should Direct seller Modicare has launched a
pay attention try out, 30 sku new range in September, drama-
and compare? Salon tically stepping up their beauty portfolio.
India alerts you to Actress Mughda Godse was the Chief
some movements in Guest at the launch, the first time they
the skincare market have created such a platform for their
beauty segment. Modicare's color cos-
metics and skincare portfolio Essensual
20 includes eye pencils in eight shades,
lip pencils in five shades, a foundation.
lipsticks in 10 colors and a whole set of
nail color ranges – Daily Dazzler, Exotica
and Style N Shine range.
There is also a foundation.
“This event is meant to announce that we
are back in the field and have huge plans
to grow,” says Manisha Amol, VP
Marketing, Modicare Ltd.
Modicare offers products in other seg-
Top: Manisha Amol,
VP Marketing, Modi-
ments as well including homecare, laun-
care; Middle: Modi- dry care, agriculture, autocare, etc.
care CEO KK Modi
and actress Mughda
Godse;Left: Smita Mid-priced skincare from Faces
Gautam, Head of
Beauty, Faces More skincare options in a mid price
range come in with the launch of
Canadian brand Faces Skincare and
Faces Essentials. These include a range
of personal care and skin care products
with 29 SKUs being launched. There are
20 skus in the personal care range Faces
Essentials, five in the Skincare range and
four products for babies in the First
Thought category. “The beauty industry
in India has just about started its growth
curve,” say Smita Gautam, Head of
Beauty, Faces Cosmetics India. “Being
with the Future group is a big boon as
the brand will now be available in more
than 150 Big Bazaar and Food Bazaar
outlets across India.
The new product range includes sham-
poos, body washes, face washes, body
lotions, hand washes; vitamin enriched
fairness creams, talcum powders, etc.
The brand was launched in India in
January, its color cosmetic range is avail-
able in 11 outlets at this time. “We plan
to open 50 more in the next three
months,” she says.

Garnier suggests an easier way!
Innovations
Roll away the years
For those looking to avoid messy
creams and simpler application
methods, Garnier launched an
innovative product in August.
A part of the Garnier Age Lift
range, the Garnier AgeLift® Face
Roll-On is applied with a massag-
ing roller ball which plumps up
skin and gives a toned feeling
around the face and neck.
Seven years of advanced
research has brought in this tech-
nology — a triple action product
for dark spots, dullness and wrin-
kles, using Pro-Xylane™ a beech
tree extract.
Under-eye roll-on
Another roll-on, this for the eye
area from Vichy is the Aqualia
Thermal Eye Roll, an innovation
Vichy eyes an innovative
which claims to keep under eye technique
bags away.
The roll-on uses a fortifying
de-puffing hydrogel which
improves accuracy in targeting
and massaging the eye area,
which is three to five times thi-
nner than the rest of the facial-
skin and thus more prone to
dehydration. Ingredients include
Vichy thermal spa water, rich in
15 minerals, Dextran Sulfate
and escin.

72 I SALON INTERNATIONAL I OCTOBER-NOVEMBER 2009

Beauty_Salon India 13/10/09 6:34 PM Page 73
Acne
Face those issues
The pimple attack is always a large and unmarked
territory in skincare. Here are some new products
on the market to summon immediate aid
Fighting Acne! Clean & Clear
from Johnson & Johnson as
well as two new products
from Lotus Herbals, Basiltone
and Neemwash
Clean & Clear acne control
Pimples are every teens nightmare
— the brand was relaunched in
India in 2008 with 12 skus and
now has an Acne Clearing range
on the market. This range claims
to visibly reduce pimple redness
and swelling in as early as 24
hours. The new range on the mar-
ket includes the Active Clear Acne
Clearing Gel, Acne Clearing
Cleanser and Acne Clearing
Moisturizer.
Fight them naturally
While these new products from
Lotus Herbals do not target only
acne, they do have specific tar-
gets which are known to promote
the proliferation of pimples. Lotus
Herbals new toner Basiltone has a
dynamic blend of basil leaf and
cucumber extract. These ingredi-
nents are known as restoratives to
bring back the natural pH balance
of combination or oily skin.
These natural astringents work on
tightening pores and removing
residues of make-up, pollution or
excess oils as well.
Neemwash, another new launch
from Lotus is effective against
acne, bruises and skin disordes.
This follows the ancient Indian
tradition of using neem as a cure.
The product conatins active neem
slices enriched with clove extracts
which remove excess surface oils.
Controling these is key in the fight
against acne.
Beauty_Salon India 13/10/09 6:34 PM Page 74
Skincare
Waxing variants
I
Italian brand Rica wax was
formally launched in India in
September at the Shangri-La
hotel in New Delhi.
Danilo Ciccarelli, International
Director, Rica and Maria
Grazia, Technical Director,
Rica, Italy were present for
the launch event which was
attended by more than 200
beauticians.
The wax, which is being sup-
plied to salons across the
country, comes in 16 different
variants depending on the skin
type. These include banana,
strawberry, almond, aloe vera,
white chocolate, milk, green
apple, etc with special epi-
latory oils and lotions.
Italian brand Rica was formally launched in New Delhi
The brand is distributed in
in September India by Esskay Beauty
Resources, which has
K Virmani, Seema Virmani and
Ankit Virmani as Directors.
The company also distributes
the skincare range Casmara
from Spain, hair extensions
from Great Lengths, Italy,
salon furniture from Diva, Italy.
“We have been distributing
Rica since July this year, by
entering into an agreement
with them.” Ankit Virmani,
Director Esskay, tells Salon
India. “The waxes are available
in more than 10 cities as of
now,” he adds.
Esskay also distributes slim-
ming and skin care equipment
Cellotherm from Germany,
Dermascope from Sometech
Korea and body composition
analyzers from Tanita, Japan.
Beauty_Salon India 13/10/09 6:34 PM Page 75

Skincare

Time for technology
Top: Former actress Neetu
Singh is enthusiastic about the
results; Top right: Nicole
Kidman is a keen user
Photo: Fotocorp
Photo: Reuters
I
Is it hypnosis, magic, another skin fad or simply a very successful
scientific breakthrough?
Select customers in Mumbai are trying to figure it out. This piece
of technology has been termed a ‘wrinkle iron’, and ‘an ipod of the
anti-aging industry’ and is a new concept being marketed by
NuSkin, a direct selling brand from the United States.
The $1.25 billion brand sells in 49 countries around the world.
This first foray into India is more in the arena of wholesale and
retail of products. Although NuSkin is normally driven by direct
sales, it is finding takers in the salon industry as well as therapists
and beauticans who offer home care. Among the new takers for
the brand are the Oro spa in Mumbai and Kromakay's new salon
at C'Est La Vie which opened in Bandra this August. “We tried Process for face treatment:
NuSkin on a few people and from the enthusiastic response have The face is cleansed.
introduced it in our salon,” says Kanta Motwani, Owner, Kromakay. A pre-treatment gel is spread
over the skin. It is worked into
The celebrity circuit skin using the Galvanic Spa
The enthusiasm for this product is catchy. Says former actress System II. After wiping off
Neetu Singh who has been using it for two months: “I think it is remaining gel, the treatment gel
a great break-through where skin is concerned. I found a great (containing ageLOC) is applied,
difference even after one try. I’m addicted to it, it is fantastic!” and worked with the machine
Reportedly there are others in the celebrity circuit committed to for five minutes.
this piece of technology - Brad Pitt and Nicole Kidman, for exam- A target treatment with the Tru
ple. Actress NIcole Kidman recently told the British Vogue that Face Line Corrector follows,
she uses the treatment before any of her red carpet appearances. for three to five minutes, work-
ing on problem areas such as
Is it harmful? laugh lines, etc. Use a moistur-
Concerns about effects of the galvanic current on the skin are izer to finish.
mollified by the research done, and the fact that salons and spas Time required: 10 minutes
have been using machines with galvanic currents for years, while Frequency: Once or twice a
this is handheld and can be used at home. “I was apprehensive at week, as required, on an on-
first, but do recommend it to all my friends now. I find blemishes going basis.

and dark spots fading with this as well,” adds Neetu Singh. Available: Kromakay salon,
Others users have found and commented on the fact that the Mumbai; Oro spa, Mumbai;
procedure hydrates the skin thoroughly giving an instant glow.

The machine: The Galvanic Spa System II instru-
ment is a small, handheld machine. Backed by
third party clinical trials at Stanford, this machine
programs itself to the skin. It has interchangeable
heads for the face, scalp and body and helps
transport key ingredients into the skin. Winner of
the ‘new and notable’ product category at the
2008 Los Angeles Spa & Resort Expo and
Medical Aesthetics Conference in February, 2008.
The concept: An important characteristic of
electrical charges is utilized by these instruments
– like charges repel each other and opposite
charges attract each other. If a key ingredient is
negatively charged, the negative cycle of the
Galvanic Spa Instrument will repel this ingredient
facilitating its transport. A positive charge is
similarly facilitated. Impurities in the skin are
extracted with an opposite charge.

OCTOBER-NOVEMBER 2009 I SALON INTERNATIONAL I 75

Beauty_Salon India 13/10/09 6:34 PM Page 76
Skincare markets
VLCC on the move
Has it been difficult for you to
make the move from into the
arena of beauty?
Well, not really. I moved from
Coke, a FMCG to a segment
which is also a fast moving
category. According to the
latest Ernest &Young report
the wellness industry is poised
to grow at 30 to 35 percent
annually for the next couple of
VLCC Personal Care, years and beauty being a part
COO, Ashutosh of this wellness revolution I
Bharadwaj took over think I have moved at a very
the new position in interesting moment.
March 2009 and is The industry is changing due
now at the helm of this to a large number of factors –
dynamic brand which increasing self awareness,
has been growing rap- higher disposable incomes
idly across segments with women, the age spectrum
of indulgence and self pamper-
ing is widening. While VLCC
was always recognized as a
slimming brand it has now
made its presence felt as one
of the leading players in per-
sonal care. Today a consumer
has a plethora of brands avail-
able to choose from. However
it is indeed satisfying to see
that a majority of the cus-
tomers who have used the
VLCC products have come
back for more.
How has the growth been at
VLCC in the last one year?
VLCC has been growing year-
on-year. We've not yet come
to the point to look at consoli-
dation – and are still looking at
new categories. In the person-
al care category we have
recently come out with a pro-
fessional line and with more
skincare and haircare prod-
ucts. The herbal platform is
one of the fastest growing
categories. As a part of our
strategy we have forayed in
the luxury segment. VLCC has
recently opened four day spas
at this time in Vasant Vihar,
Gurgaon, Mumbai.
Which products do you see as
the market drivers?
The skincare market will
always be the growth driver.
Shape-up is the leader in it’s
category so are the profes-
sional facial kits. These are
available in professional outfits
and are also designed for
home use. Home service is
becoming a very big market.
Has the customer profile at VLCC
centers changed much?
We have close to 150 slim-
ming and beauty centers
including smaller towns which
have seen an enormous
growth. Typically the age
group of customers used to be
25 to 45. However in the last
couple of years there has been
a change in the consumer pro-
file with the age group extend-
ing from 16 to 60.
How do you view the retail plat-
form for VLCC products?
Pervasiveness through careful
but extensive distribution for all
consumer product is the key.
Our products are available in
15,000 outlets across the
country in both the modern
trade formats and beauty
stores and traditional formats.
We have beauty advisers at
the top selling outlets who
assist the client with purchase
as per their need.
Has the economic situation
curtailed advertising budgets?
We have not curtailed adver-
tising – rather it has gone up
by 10 to 12 percent over the
last year.
Our advertisements are mainly
driven by the print media. We
have done a small amount of
advertising on TV but are now
planning a big push for the
electronic media. You go in for
advertising when you are mass
and available. There has to
be a critical amount of distri-
bution before going in for
mass media.
What can we expect from VLCC in
2010?
In 2010, VLCC will be far more
visible. We will continue to
unfold new categories and you
willl see expansion across vari-
ous segments.
Beauty_Salon India 13/10/09 6:36 PM Page 77
Make-up
Bridal make-up
IIf you’re working for a wed-
ding, as most beauticians are
apt to be at one time or anoth-
er, there are several technical
details to keep in mind. In a
special training seminar Italian
make-up artist Gianluca Rubino
instructs beauticians on the
points to keep in mind:
Study the face
“I introduce the subject with
caution,” he says, “for in the
first place you have to identify
the type of bride you want to
‘build up’: whether evanescent
and virginal, or stylistically
unusual or even if you prefer-
anti-conformist. Then I add,
let’s imagine that a girl who is
made up, dressed and with
her hair styled for her wed-
ding, takes off her wedding
dress, lets her hair loose, puts
on a pair of jeans and a T-shirt
and goes into the street.
Dressed like that, she will defi-
nitely not be considered a
bride, because her face and
her make-up do not identify
her as such. It’s a trivial exam-
ple, but effective.
In other words, I try to make
them understand that if the
young woman’s face has an
imperfection to correct, eyes
too close together for exam-
ple, or thin lips, the problem
has to be dealt with more than
ever on her wedding day: her
eyes have to be set further
apart, her mouth made fuller,
etc. In other words, you have
to study her face as usual,
because bridal make-up is
only corrective-beautifying,
taking into account the
general need for ‘cleanliness
and candour’.
There is no universal solution
about the exact colour of eye
shadow to use, if and how to
use eyeliner, if the eyebrows
have to be plucked or not, etc.
Essentially there is no such
thing as a bridal make-up.”
An important factor: the lighting
The influence of the quality of
the lighting used by the pho-
tographers is key in deciding
the make-up. Usually they
use a flash which is without
doubt the worst type of artifi-
cial lighting that exists. The
beautician must take care to
limit the negative effects of the
flash. In the first place, it will
be better to opt for warmer
and golden shades: light yel-
low, apricot, salmon pink,
peach etc. The make-up as a
whole must be absolutely
opaque to avoid the refracting
light creating damaging reflec-
tions; the opaqueness must
also last as long as possible.
If the bride has oily skin, the
beautician will have ensured
its improvement in time with
specific treatments in the
salon. As a base for the under-
Photo: Dreamstime
make-up, the chosen products
can be applied in a vial, which
creates a surface. Cosmetics
adhere perfectly to this,
remaining unaltered for a long
period guaranteeing the lasting
opaqueness necessary.
Base color
As far as the base color is
concerned, there are two
opposing trends: some believe
that a pale base underlines the
evanescent aspect of the
bride, while others believe that
a slightly amber foundation is
better because this way the
skin will form a pleasant con-
trast with the white dress.
Who is right? Neither. You sim-
ply have to use some common
sense, that is, make a virtue of
necessity: you set off a fair
complexion with colours that
enhance her candor; on the
other hand a Mediterranean
type of beauty will be made up
in harmony with natural colors
and, this way slightly darker
skin will form a pleasing con-
trast with the white dress.
Otherwise, the first bride
would have a very blotchy
make-up before and after and
by applying pale colors to the
second bride, we would create
a ‘sickly’ look.
Pearly cosmetics
If you like the look of pearly
cosmetics, be aware that they
can be used only on the
eyelid in the area between the
crease of the eyelids and the
lash line. Any reflections that
are created in this area will not
be a problem.
OCTOBER-NOVEMBER 2009 I SALON INTERNATIONAL I 77
Beauty_Salon India 13/10/09 6:36 PM Page 78
BEAUTY PRODUCTS
New releases
Store window
Sparkle Dust from Faces
Faces Cosmetics has launched
Sparkle Dust with more than 30
shades of high pigment shimmer
powders in September. Made from
100 percent mica, these loose pow-
der mineral based pigments which
can be used alone or mixed with nail
polish and lip gloss to create new
shades and looks. Sold individually
or in stacks these can be used to
create shimmery eyes.
Price range: Rs 299
Oriflame’s Giordani Mineral Range
The Swedish direct selling company
Oriflame has launched a range of
mineral make-up for the first time,
in August. The Giordani Mineral range
is a collection of eye shadows and
loose powder. The mineral loose
powder contains micronised amethyst
for precision in make-up. Also, a
special brush for mineral make-up.
Price: Eye shadow Rs 498; Mineral
Loose powder for Rs 849; Mineral
Loose powder brush Rs 298
78 I SALON INTERNATIONAL I OCTOBER-NOVEMBER 2009
Instant gloss from Clarins
Clarins has launched a new, trans-
parent lip gloss which offers a
unique lip coloring to each wearer.
Using sensitive pigments, the
Instant Gloss reacts with the skin's
pH levels to change into a subtle
shade of pink, enhancing the lips
natural color. The oils and extracts
of pomegranate add moisture and
volume.
Price: Rs 845
Jolen’s Sunscreen lotion
While Jolen is better known for its
depilatory creams, its recent launch
in the suncscreen segment is an
interesting variation. The sunscreen
lotion comes in two handy packs.
As with most other brands, Jolen
spokespersons warn: Don’t under-
estimate the power of the sun in
winter months!
Price range: Jolen Sun Screen lotion
60 ml and 120 ml priced at Rs 55
and Rs 90
Flat Eye pencil
Italian brand Lord & Berry is now
available in one retail outlet in India
with a special focus on eye and lip
colors. Their flat Eye Pencil is sporty
and versatile – applied at a 90
degree angle it provides a thin pre-
cision line, and when applied flat
provides a thickness and more
drams. It is also easy to blend to
create the effect of eye shadow.
Price: Rs 990
Hollywood make-up artist Christina
Smith who has been nominated for
Academy award for her make-up
has developed an innovative collec-
tion of lashes for MAC cosmetics.
The Silver Screen style lashes
launched in August, comes in a
variety of different lengths — natural
style, full and short, corner and
dramatic winged. extra long, etc.
Price: Rs 580