KIDZONE – SUMMER ACTIVITY STUDIO

A SYNOPSIS SUBMITTED TO LAHORE COLLEGE FOR WOMEN UNIVERSITY

IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF
BFA IN GRAPHIC DESIGN

By
MAHNOOR GULL

SUPERVISOR
Ms. AISHA BILAL
Lecturer
Department of Graphic Design, IVAD, LCWU.

______________________________________________________________________________

DEPARTMENT OF GRAPHIC DESIGN, IVAD.

LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE
2016
 KIDZONE – SUMMER ACTIVITY STUDIO

Candidate:

Name: Mahnoor Gull

Roll No. 1105
Reg. No.
Session 2013 – 2017

Place of Work: Department of Graphic Design, IVAD.

Lahore College for Women University, Lahore.
 ABSTRACT

Kidzone is an activity studio that helps your kids develop their selves unknowingly. By giving
them the activities that brings a burst of excitement and enthusiasm. Kidzone is a place where your
kids would love to be. It endeavors to enrich spiritual, mental, physical, emotional and social
mannerisms by providing the kids interesting and fascinating activities. The asset of the Studio is
an idea behind it. “Play, Discover, And Grow”.
The simple and dominant idea is to train kids in the best way we can, through different activities
to involve kids all through their progress. It will help children to build their self-esteem by
removing the kind of academic, athletic and social competition that shapes their lives at school.
The main reason is, as nowadays, children waste their so much time in sleeping, watching TV and
doing internet surfing, they become dull and lethargic. The purpose behind my campaign is that I
want new generation to utilize their creative skills through different activities and artworks. I am
going to create an inspiring play space that will thrill, challenge and encourage the children’s
imagination, both of their self-development as well as the surrounding environment. In my
working process I may design an illustrative book in which there will be the visuals of manners,
so they can learn manners from that book. By the end of the studio session, I think that the results
will be outstanding. By this activity studio children will experience success and they will become
more confident.
Contents
Introduction………………………………………………………………………………1
Aims and Objectives……………………………………………………………………..3
Review of Literature……………………………………………………………………..4
Methodology……………………………………………………………………………...5
References………………………………………………………………………………...6
 1

CHAPTER NO. 1

INTRODUCTION
Kidzone will be an activity studio, which will be designed for kids from 5 to 9-years old. It will be
conducted during the summer months. Kids of this age group are curious and restless with
energy and enthusiasm. In this studio they will learn through social-interaction, exploration and
fun. At Kidzone, your child will be able to create priceless masterpieces. My campaign will
provide them a fun, self-image building atmosphere filled with “I did it” moments. It will be a
four week session and in each week, there will be three days classes from Monday to
Wednesday. The classes will be packed with fun kid’s activities. Parents can rest guaranteed
that your children will be well concerned for and will have fun and enjoyable experiences
during each class. This messy, creative and fun studio will have your kid running to our door
each week.
Kidzone Studio is creativity, self-assurance, grins, discovery, laughs, motivation, mess-making,
exploration and fun! Kidzone Studio is an art studio just for kids!
 2

CHAPTER NO. 2

AIMS AND OBJECTIVES

In my studio I may make an illustrative book, in which I will illustrate the visuals of manners for
kids. So they could learn from that book unknowingly without any feel of burden.
The concept behind this project is to provide the kids different activities that will help them in
their both physical and mental growth.
They will also utilize their creative skills in different artworks.
At Kidzone Studio, I will provide a safe, thought-provoking and lively environment where
children are encouraged to learn, explore, experiment and be active, imaginative, social and
creative.
A play area full of toys that will inspire little minds to explore the depths of their imagination.
We have a train sets, plenty of different toy cars, doctor’s kits, dolls and stuffed cartoon
characters. Everything needed to provide endless opportunities for role-play games.

Customer Characteristics
Geographic
Region: BAHRIA TOWN GOLF VIEW RESIDENCIA, LHR
City Size: 10,355,000
Density: Urban

Demographic
Gender: Male and female
Age: School-aged children (5-9yrs)
Race: Asian
Life stage: School-aged child
Marital Status: Not married
 3

Socioeconomic
Income of parents:
Average yearly businessman salary, 77, 52000 R.s/= - 1, 16, 28000 R.s/=
Starting yearly businessman salary, 63, 84000 R.s/= - 95, 76000 R.s/=
Top yearly businessman salary, 91, 20000 R.s/= - 1, 36, 80000 R.s/=
Education of parents: High-school graduates
Occupation of parents: Businessman, Manager of a bank, Professional specialty

Psychographic
Personality of a parent: Outgoing, High level of confidence, full of determination, passionate about
his or her business.

TARGET AUDIENCE:
My target audience is little kids and as well as their parents of elite class. Because they know how
to do the registration and where is the location of this activity studio. By knowing my audience, I
will shape the style and messaging of my campaign.

LOCATION:
BAHRIA TOWN GOLF VIEW RESIDENCIA
Bahria Town can be a bit like finding an oasis in a desert. Bahria Town Golf View Residencia is
located on Raiwind Road next to Bahria Town Sector C. It has residences, schools, mosque, public
buildings, clubs, hospitals, marriage lawns and Golf View Mall, and commercial area. The whole
sector is beautiful than all other sectors, because huge land is covered with lush green gardens and
water features. The vigilant security makes it the safest place to live in Lahore. Bahria Town Golf
View Residencia is for elite class, because both style and standard are high and mostly the elite
class prefers high living standard. As, the people who are living in Bahria Town Golf View
Residencia, they don’t have to go outside to watch movies as it’s played in their local cinemas. So,
I want my Kidzone studio to be here, as there is no kid’s activity studio in that Residencia.
 4

CHAPTER NO. 3

REVIEW OF LITERATURE
1: Crayola Experience:
Crayola Experience, it is an international kid’s studio located in the heart of downtown Easton,
Pennsylvania. Their studio is one-of-a-kind attraction where color, chemistry and technology
combines to create a colorful adventure for a child’s imagination. Their popular hours are from
10:00 am to 6:00 pm and their maximum rating is 4.4 out of 5 stars. People really likes going there
as there are four floors with tons of activities. Their food and snack section is also not pricey. Some
of the reviews by people of that area are:
“Not on the cheap end ($60 for family of 3) but well worth every penny” So, you are getting your
money’s worth for sure.
“I am a repeat visitor and enjoying it very much”
“I wanna give 10* to Crayola for being such an amazing company”

2: My Kidatelier:
The second literature review is of My Kidatelier. This is a brand new studio space, located in
London, United Kingdom. They have plenty of activities and events that every child will love at
first sight. Their opening hours are from 10:00 am to 5:00 pm and their rating is 4.8 out of 5 stars.
It is a very successful studio and people likes to visit their often, as their classes are simply
phenomenal. It is a finest children’s place in London, but unfortunately I didn’t find any
advertisement of their studio, except their website.

Personal Review:
According to my research, I didn’t find any such kind of studio in Lahore which is recently
arranging such activities for children aging from 5-9years old. As I have researched for
International studios, they are doing their job at its best. In the same way my objective is to arrange
such an activity studio for kids here in Lahore in which they can do different activities and can
learn and discover from them. I tend to make an illustrative book of manners from which they can
learn unknowingly. The gap between learning and playing gets bigger as kids grow older, but the
fact is kids learn best by doing and by playing. So, according to my idea, I think that it will
definitely work here.

.
 5

CHAPTER NO.4

METHODOLOGY
My design process includes illustration and photography as well. I will be going to make
illustrations for them, wall hangings, ludo and dice on floor, wall art, and different fun activities
such as spell their name, art alive, drip art, paint palette, puzzle it, water work etc.
My campaign mediums will be social media and print media consisting of Logo- Brand name,
Poster, Hoarding, Magazine Ad, Brochure, Buntings, Streamers, Banners, and Stationary.
Illustrative Book, Character making, money boxes, Goodie bags, cars, pencils erasers etc.
The tools which I will be going to use in my campaign is Adobe Photoshop, Illustrator and
InDesign, and the photography will be done with my Canon 700d.
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CHAPTER NO. 5

REFERENCES
https://web.facebook.com/mykidatelier/reviews/
https://web.facebook.com/crayolaexperience/reviews/
http://guides.library.vcu.edu/lit-review
http://www.crayolaexperience.com/easton/about/landing-page.aspx
http://www.kidcreatestudio.com/
https://www.trekaroo.com/places/studio-city-california/activities
http://www.meraghar.pk/satellite-town/commercial-city/krl-
road/lahore/bahria-town-golf-view-residencia/7/properties.html
http://www.kidsites.com/sites-fun/activities.htm
http://www.artfunstudio.com/events-mini/introduction-to-art-making-for-8-
12-years-old/
http://www.todaysparent.com/kids/technology/30-fun-and-safe-kids-websites/