2018-09-21 Sample EN (US) Lisbon Comments

Travel to Lisbon Formatted: Font: (Default) Arial, 9 pt, Font color: Auto
Situated at the mouth of the Tagus River, the amazing capital city of Portugal is one of the most vibrant and Formatted: Font: (Default) Arial, 9 pt
fascinating cities Europe has to offer. Lisbon has a liberal and welcoming atmosphere, boasts a wide choice of
activities and rich varied history, and is also recognized as one of the top 10 cities to visit in the world. Commented [AS1]: Style: While this well written and
informative, we need to have a call-to-action (CTA) here.
Please review the section in the guidelines that documents
Tram 28 CTAs.
After you arrive in Lisbon, the most pleasant way to tick off some of the city’s major attractions is to take the wooden
tram 28. Board it from the central district of Bairro Alto, in the Praca Luis de Camoes square, and rumble through Formatted: Font: (Default) Arial, 9 pt
Lisbon’s most charming historical streets, going through the shopping districts of Baixa and Chiado, and passing the Commented [AS2]: Style: Try to think about your
old churches and castles on the hills of the Alfama and Graca neighborhoods. audience will search. Since these are all H3, it presents a
great SEO opportunity
Bairro Alto Nightlife Formatted: Font: (Default) Arial, 9 pt, Font color: Auto
Go out and explore the buzzing nightlife Lisbon has to offer you in its colorful district of Bairro Alto. During the
weekends, the late night revelries tend to spill outside on the streets, making you feel that the whole district is actually Formatted: Font: (Default) Arial, 9 pt, Font color: Auto
one giant party! Formatted: Font: (Default) Arial, 9 pt
Commented [AS3]: Content: These two sentences can be
Beach holiday joined and some of the more flowery language can be cut.
Combine your city break with a beach holiday! Lisbon has a beautiful coastline filled with sandy beaches, and you
can choose from a whole variety, ranging from calm and family oriented, to wild and surf areas. The beaches are Commented [AS4]: Content: What is here worth visiting?
located at just a short train ride from the city’s center. Formatted: Font: (Default) Arial, 9 pt
Formatted: Font: (Default) Arial, 9 pt
Commented [AS5]: Content: what kind of shopping can
be found here?
Commented [AS6]: Content: Which churches? Which
castles?
Commented [AS7]: Style: This is a great example of a ...
Formatted: Font: (Default) Arial, 9 pt, Font color: Auto
Commented [AS8]: Content: This whole section can be ...
Commented [AS9]: Style: As above, try to determine ...
Commented [AS10]: Fluff: You can delete this sentence.
Commented [AS11]: Fluff: Which beaches? Instead of ...
Commented [AS12]: Fluff: Which
Departure from Lisbon Formatted: Font: (Default) Arial, 9 pt, Font color: Auto
Lisbon Portela Airport is Portugal’s main international gateway, one of the largest in Southern Europe, and with direct
connections to all of Europe’s major cities. Formatted: Font: (Default) Arial, 9 pt
Commented [AS13]: Content: Normally, this section
Getting to Lisbon International Airport would have branding elements from the client. Since we are
Lisbon International Airport (LIS) is located 9 km away from the city’s center. The easiest and quickest way to travel creating spec copy, there are no branding elements to work
to the airport is by subway. A one-way ticket costs 1.40 Euros, while a whole day pass (allowing you to also the bus, with.
trams, and some trains) costs 6 Euros.
Lisbon airport facilities
Lisbon Airport offers several restaurants, catering for a wide range of people’s tastes, banking facilities with ATM Formatted: Font: (Default) Arial, 9 pt
services, gift shops and luggage storage facilities available on request. Formatted: Font: (Default) Arial, 9 pt
Commented [AS14]: Content: Which? Are there other
methods? Buses?
Commented [AS15]: Content: While this is great
information for any traveler, it is not timeless. Prices usually
change, and quite often. We avoid writing about prices so as
to not have content that is inaccurate in the future.
Commented [AS16]: Content: Wi-Fi?

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