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Ingles Evidencia 3
Ingles Evidencia 3
MARKET SEGMENTATION
1. Vocabulary
Variable Definition
Age and life-cycle Dividing a market into different age and life-cycle groups
segmentation
2. Let’s read
Regan Royane and Craig Caven and their children, Andrea (5) and Ryan (3), live in California.
They are a typical American family. Regan and Craig both work and they don’t usually have
time to cook, so they like convenience food. The children love hot dogs, cereal and cola.
They eat at fast food restaurants once a week.
The Ukitas live in Tokyo, Japan. Kazuo Ukita lives with his wife, Sayo, and his daughters Mio
(17) and Maya (14). He works in a bookshop. Sayo cooks breakfast before Kazuo leaves for
work at 7:00 a.m. They eat a lot of fish and rice. Sayo cooks all the meals for her family.
Countable nouns are things we can count. For example: “book”; we can have one, tow, three
or more books.
Uncountable nouns are substances, concepts, etc., that we cannot count or divide into sepa-
rate elements. For example, we cannot count “water”. We can count “bottles of water” or
“liters of water”, but we cannot count “water” itself.
3. Let’s listen
Albert Roberts is an expert in marketing that a company hired to do some research in the
city where they plan to introduce a new product. As the man reports, listen to what he says
there is/there isn’t in that city.
Idioms
What is an idiom?
An idiom is a special kind of phrase, where the words together have a meaning that is diffe-
rent from the definitions of the individual words.
If you say someone or something is alive and kicking, you are emphasizing that it is still active
or still exists, even though a lot of people considered it stopped or disappeared a long time ago.
Example given:
Frank: Ronnie? Dead? I saw him the other day, he’s alive and kicking.
Idiom Definition
“About the city itself, I found there are 10 malls which were built by the same construction
company; their plan is to corner the market”.
Idiom Definition
“Each of the malls has a movie theater but there is only one 3D movie theater at one of these
malls. It is really cutting edge and has room for 300 people.”
Idiom Definition
“Moreover, the city’s blockbuster of the year is the big gym in the centre of town. People
who exercise need to go to this gym because there are a few parks for them to run.”
Idiom Definition
“Moreover, the city’s blockbuster of the year is the big gym in the centre of town. People
who exercise need to go to this gym because there are a few parks for them to run.”
“These are, in general terms, the main things I observed in the city. We just need to work
out a strategy that permits us to introduce our new product successfully.”
4. Let’s speak
For this final activity, we will record our voices. We will explain how we can introduce our
product or service in the market or the city that Albert Roberts described.
First, we should write down what we are going to record. We can use vocabulary such as:
market segmentation variables, idioms, countable and uncountable nouns, and everithing
you want to include.
When we are ready to record, we can proceed to use any recording tool we want; for ins-
tance, if we are working on windows, we can use the sound recorder. We just have to make
the format of the track we send is mp3.
We have to send the track to the expert who is in charge of the course we are registered
in. On the blackboard platform, go to the section that says “Envío de evidencias”. There,
we must follow the steps to attach and send the track we have in our PCs.
This activity should not be long! A couple of key, well – structured sentences will work.
This is a really fun activity, enjoy it!
Bye!