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Prayaag'10: Jamnalal Bajaj Institute of Management Studies Bazaarofisfahan
Prayaag'10: Jamnalal Bajaj Institute of Management Studies Bazaarofisfahan
Isfahan – The Capital of Persia falls on the silk route. The market is buzzing with people and
money gets exchanged for goods every moment, every second. The Prince of Persia and the
future Mughal emperor needs your help to bring order to this chaos which will help his
masses sell more goods to the traders. The best man will be rewarded with fame, money and
all the heavenly comforts. Do you think you can take up the challenge?
They say, “A well-planned retail store layout allows a retailer to maximize the sales for each
square foot of the allocated selling space within the store”.
In this event, you have the freedom to plan the layout of a store given to you based on your
ideas about the products, consumer buying patterns, etc. The best layout wins!
Event Details
‘The Bazaar of Isfahan’ is a Retail shop. The ppt. provided along with this document
contains the Basic layout of the Retail shop. The layout is formed of various functions and
outlets of products (e.g. vegetables, gifts, medicines) in form of shapes/formats. The designs
of these shapes/formats are explained in the ppt.
The shop is running through losses and the management thinks that it is because of
the faulty retail format/layout. You have to change the retail format/layout and come up
with a new format/layout satisfying the conditions mentioned in the ppt.
Evaluation Parameter
Prizes:
Important Dates:
Participation 05 Points
Final 5 Entries 07 Points
Runners Up Team 10 Points
Winning Team 20 Points