Mastering Entrepreneurship





Lecture 1

Introduction to Entrepreneurship: pre-lecture notes




October 2017

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 Agenda for Lecture 1
▪  Intro: who are we and why are we here?
▪  Delve into the concept of
entrepreneurship: who, what, how?
▪  Course overview : objectives, outline,
teaching methods
▪  Delve into the concept of
entrepreneurship: who, what, how?

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Lecturers: Gillian Lacey-Solymar and
Jeffrey Pittaway

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Who wants to be an entrepreneur?


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What is an entrepreneur?

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Objectives of course
To give an understanding of:
▪  what is entrepreneurship and how does it
work
▪ the criteria for success of a new business
(personal, market & technical),
▪ whether or not you are interested in
pursuing entrepreneurship

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 You will learn to:
▪  Judge the potential of a high-potential business
concept
▪  Differentiate between an opportunity and just an idea
▪  Appreciate the sources of finance
▪  Recognise the dedication needed for success
▪  **Figure out whether you really fancy becoming an
entrepreneur**

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The deal

▪ We teach you really good stuff

▪ You reciprocate

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The deal
▪ Full concentration (no mobiles etc)
▪ Full participation (if you don’t like answering
questions, it’s not the course for you)
▪ Debate

WHY?
▪ We participate fully –so should you
▪ Debate is more interesting than monologue
▪ Good for building confidence
▪ There is no right answer so debate is helpful
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Build confidence here – it is low risk

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There is no right answer


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How will you learn?

▪  Lectures
— Discussions
— Frameworks
— Exercises
▪  Guest lectures
▪  Reading –text book
▪  Reading –around the subject
▪  Videos

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How will we check?

▪  Class discussions

▪  2 assignments -15% each

— Opportunity assessment
— Case study

▪  Exam -70%
— - 3 hours: based on a case study

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 Course Outline
1.  Introduction and the entrepreneur (GLS)
2.  Opportunity identification (GLS)
3.  Building a competitive advantage (GLS)
4.  Creativity (GLS)
5.  Marketing– (GLS)
Reading week

6.  Sources of capital - (GLS)

7.  Teams, rewards and culture - (GLS)
8.  The Business plan and the business model – (JP)
9.  Intellectual property – (JP)
10. Growth models– (JP)

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Guest lectures

—  Entrepreneurs come and tell you how it is in the “real

world”!-
—  Thursdays -3 x term
—  5-6/5.10-6.10 pm
—  Open to all
—  Free drinks!
—  Compulsory!

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Assignment 1- Opportunity Assessment

— 15% grade
— Deadline Thursday after reading week ie
Thursday Nov 16th at 1.30pm
— Give your view of how great an opportunity a certain
business presents in terms of: the idea, the market,
the people, the resources and the deal
— Likely to be guest lectures 2 and 3

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Assignment 2 – case study

— 15% grade
— Deadline last Thursday of term –
Thursday 14th December 1.30pm
— Answer questions taken from a case
study
— Case study is distributed in advance
— We’ll give you tips on answering case
studies in general

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Reading

▪ Course textbook: Technology Ventures

Technology Ventures: from Idea

to Enterprise 4th International
edition by Byers, Thomas H.,
Dorf, Richard C., Nelson, Andrew
(2014) Paperback

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 What is an entrepreneur?

And …What is entrepreneurship?

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What is an entrepreneur?

▪ Characteristics ▪ Skills

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Why be an entrepreneur?


?
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Why be an entrepreneur?


?
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What is the process of entrepreneurship?


?
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What are the types of entrepreneurship?


?
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What have we looked at in
Lecture 1
▪  Intro: who are we and why are we here?
▪  Delve into the concept of
entrepreneurship: who, what, how?
▪  Course overview : objectives, outline,
teaching methods
▪  Delve into the concept of
entrepreneurship: who, what, how?

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Thank you

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