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    CT-38 Marketing Mix: Place Business Studies (4BS01/01) Marks: 11 Time: 15 Minutes Name: Date

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    SumonAhmed
    This document contains an exam on marketing mix and place. It asks the student to define terms like ecommerce and direct selling. It also asks the student to explain the role of place in marketing mix and identify advantages and disadvantages of ecommerce. Finally, it asks the student to define business-to-business and business-to-consumer.

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    CT-38 Marketing Mix: Place Business Studies (4BS01/01) Marks: 11 Time: 15 Minutes Name: Date

    Uploaded by

    SumonAhmed
    22 views2 pages
    This document contains an exam on marketing mix and place. It asks the student to define terms like ecommerce and direct selling. It also asks the student to explain the role of place in marketing mix and identify advantages and disadvantages of ecommerce. Finally, it asks the student to define business-to-business and business-to-consumer.

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    Marketing Mix

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    CT Place

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    This document contains an exam on marketing mix and place. It asks the student to define terms like ecommerce and direct selling. It also asks the student to explain the role of place in marketing mix and identify advantages and disadvantages of ecommerce. Finally, it asks the student to define business-to-business and business-to-consumer.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    22 views2 pages

    CT-38 Marketing Mix: Place Business Studies (4BS01/01) Marks: 11 Time: 15 Minutes Name: Date

    Uploaded by

    SumonAhmed
    This document contains an exam on marketing mix and place. It asks the student to define terms like ecommerce and direct selling. It also asks the student to explain the role of place in marketing mix and identify advantages and disadvantages of ecommerce. Finally, it asks the student to define business-to-business and business-to-consumer.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    CT- 38 Marketing Mix: Place Business Studies (4BS01/01) Marks: 11 Time: 15 Minutes

    Name: Date:

    1 Define:

    (a) Ecommerce (1)

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    (b Direct selling (1)

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    2 Explain the role of place in marketing mix. (3)

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    3 Identify two advantages of ecommerce. (2)

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    4 Outline two disadvantages of ecommerce. (2)


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    5 Define: Business to Business (1)

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    6. Define: Business to Consumer (1)


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