Utility lights and epinephrine injectors address latent customer needs. Steve Jobs noted customers may not know their own needs. Examples show how lead users and studying latent needs can inspire innovations to better serve markets.
Utility lights and epinephrine injectors address latent customer needs. Steve Jobs noted customers may not know their own needs. Examples show how lead users and studying latent needs can inspire innovations to better serve markets.
Utility lights and epinephrine injectors address latent customer needs. Steve Jobs noted customers may not know their own needs. Examples show how lead users and studying latent needs can inspire innovations to better serve markets.
Auvi-Q Epinephrine Injector Snake Light User Innovation Examples Customer Needs and Markets
Utility Light Study: Steve Jobs:
Latent Needs Addressed by Lead User “Customers don’t know what they want.” Latent Needs Needs that customers may not be aware of and are not able to express.