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Market Research Report on:

FEMININE HYGIENE PRODUCTS


(Sanitary Napkins & Pads) in India
(Opportunities, Demand Analysis, Market
Share, Industry Size, Sector Outlook &
Forecasts Upto 2017)
 To provide a comprehensive analysis of the Indian feminine hygiene
industry covering sanitary napkins & pads
 To analyze the present as well as future prospects of the feminine
hygiene products in India
 To evaluate the macro factors and internal market factors that will
contribute to the industry growth
 To comprehend the market potential of sanitary napkins in India
 To assess the competition landscape of the industry along with the
financial comparison of players in the sanitary napkin segment
 To analyze the market attractiveness by porters 5 force analysis
 To forecast key industry performance parameters

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What is the
present status of
the industry?

What are the


Who are the
growth drivers &
present players?
emerging trends?

What are the What is the


macro factors market potential
affecting the of the product
industry? (s)?

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 1. OVERVIEW
 1.1 Classification of the Industry
 2. OPPORTUNITIES & CHALLENGES
 2.1 Opportunities
 2.1.1 Rising Urbanization
 2.1.2 Growing Female Population
 2.1.3 Rising Disposable Incomes
 2.1.4 Rising Awareness & Literacy Levels
 2.1.5 Government Initiatives
 2.2 Challenges
 2.2.1 Feminine Hygiene: A Taboo
 2.2.2 Waste Disposal

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 3. MARKET POTENTIAL
 3.1 Demand Analysis
 3.2 Foreign Trade
 3.2.1 Exports
 3.2.2 Imports
 3.3 New Entrants
 4. KEY PLAYER INFORMATION
 4.1 Key Player Profiles
 4.1.1 Johnson & Johnson Ltd
 4.1.2 Procter & Gamble Hygiene and Healthcare Ltd
 4.1.3 Kimberly Clark Lever Ltd
 4.2 Herfindahl-Hirschman Index- Market Share Index

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 4.3 Johnson & Johnson Ltd Vs P&G Hygiene and Healthcare Ltd
(PGHHL) - A Comparison
 4.3.1 Company Snapshot
 4.3.2 Segmental Sales Comparison
 5. PEER GROUP FINANCIALS
 5.1 Contact Information
 5.1.1 Registered Office Address
 5.1.2 Director’s Name
 5.2 Key Financials
 5.2.1 Plant Locations
 5.2.2 Product Capacity & Sales
 5.2.3 Raw Material Consumption
 5.3 Financial Comparison

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 5.3.1 Assets
 5.3.2 Liabilities
 5.3.3 Growth in Assets & Liabilities
 5.3.4 Structure of Assets & Liabilities
 5.3.5 Income & Expenditure
 5.3.6 Growth in Income & Expenditure
 5.3.7 Cash Flow
 5.3.8 Liquidity Ratios
 5.3.9 Profitability Ratios
 5.3.10 Return Ratios
 5.3.11 Working Capital & Turnover Ratios
 6. OUTLOOK
 7. ABOUT NPCS
 8. DISCLAIMER

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 Figure 1 Region Wise Consumption of Sanitary Napkins in India
 Figure 2 Indian Sanitary Napkin Industry- Segmentation
 Figure 3 Technical Textile Industry- Segmentation
 Figure 4 Consumption Pattern of Sanitary Napkins in India
 Figure 5 Indian Population Distribution Over Various Census Periods
 Figure 6 Urban Population Composition of India (2001-11, %)
 Figure 7 Female Population Statistics (2001-11, In Millions)
 Figure 8 India's Annual Per Capita Income (2008-13, In INR)
 Figure 9 Indian Middle Class Population (Current-2026)
 Figure 10 Female Literacy Rate in India (%)
 Figure 11 Male & Female Literacy Rates in India (2001-11, %)

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 Figure 12 Indian Sanitary Napkin Industry- Market Size (2009-17, In
INR Billions)
 Figure 13 Women Population Distribution- Age Group 15-59 years
(2010-17, In % of total women population)
 Figure 14 Sanitary Napkin Consumption in India by 2017 (At Various
Penetration Levels, In Million Pieces)
 Figure 15 Sanitary Napkin Exports from India (2009-13, In INR
Millions)
 Figure 16 Sanitary Napkin Imports to India (2009-13, In INR Millions)
 Figure 17 P&G Hygiene and Healthcare Ltd- Shareholding Pattern (June
2013)
 Figure 18 Market Share of Key Players

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 Figure 19 Johnson & Johnson and PGHHL- Sanitary Napkin Brands
 Figure 20 PGHHL- Total Sales & Segment Sales (2009-13, In INR
Billions)
 Figure 21 Johnson & Johnson Ltd- Total Sales & Segment Sales (2009-11,
In INR Billions)
 Figure 22 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales
Contribution to Total Sales
 Figure 23 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales
Volume (In Million Pieces)
 Figure 24 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene Sales
Volume (In Tonnes)

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 Table 1 Sanitary Napkin Consumption by 2017 at Various Penetration
Levels
 Table 2 Top Export Destinations of Sanitary Napkins
 Table 3 Top Import Countries of Sanitary Napkin
 Table 5 PGHHL- Plant Locations (June 2013)
 Table 6 PGHHL- Financial Summary (2011-13, In INR Millions)
 Table 7 Johnson & Johnson Ltd and PGHHL - General Information
 Table 8 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene
Segment Sales Comparison (In INR Billions)
 Table 9 Johnson & Johnson Ltd and PGHHL- Feminine Hygiene
products Volume Comparison

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For further information, refer:
http://goo.gl/jIwLZ0

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About
MARKET RESEARCH REPORTS
 To get a detailed scenario of the industry along with its
structure and classification
 To provide a comprehensive analysis of the industry by
covering aspects like:
 Growth drivers of the industry
 Latest market trends
 Insights on regulatory framework
 SWOT Analysis
 Demand-Supply Situation
 Foreign Trade
 Porters 5 Forces Analysis

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 To provide forecasts of key parameters which helps to
anticipate the industry performance
 To help chart growth trajectory of a business by detailing the
factors that affect the industry growth
 To help an entrepreneur/manager in keeping abreast with
the changes in the industry
 To evaluate the competitive landscape of the industry by
detailing:
 Key players with their market shares
 Financial comparison of present players

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 Venturist/Capitalists

 Entrepreneur/Companies

 Industry Researchers

 Investment Funds

 Foreign Investors, NRI’s

 Project Consultants/Chartered Accountants

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 Banks
 Corporates

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Secondary Online Research
Research Industry Journals

Surveys
One-on-one Primary
Interactions Research
Databases

Industry Experts
Industry Industry Associations
Sources
Companies

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Present
Status
(Indian &
Global)
Outlook &
Macro
Forecasts
Environment
(5Years)

Indian Market

Internal
Demand
Market
Assessment
Analysis
SWOT &
Porters
Analysis

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 1. Overview
 2. Market Analysis
 2.1 Growth Drivers
 2.2 Emerging Trends in the Industry
 2.3 Regulatory Framework
 2.4 SWOT Analysis
 2.5 Herfindahl–Hirschman Index (hhi)
 3. Market Forecasts
 3.1 Demand
 3.2 Supply
 3.3 Foreign Trade
 4. Key Players

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 5. Key Financials and Analysis
 5.1 Contact Information
 5.2 Key Financials
 5.3 Financial comparison
 6. Industry Size & Outlook

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An ISO 9001:2008 Company
 One of the leading reliable names in industrial world for
providing the most comprehensive technical consulting
services

 We adopt a systematic approach to provide the strong


fundamental support needed for the effective delivery of
services to our Clients’ in India & abroad

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 Project Identification
 Detailed Project Reports/Pre-feasibility Reports
 Market Research Reports
 Technology Books and Directory
 Databases on CD-ROM
 Laboratory Testing Services
 Turnkey Project Consultancy/Solutions
 Entrepreneur India (An Industrial Monthly Journal)

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 We have two decades long experience in project consultancy
and market research field
 We empower our customers with the prerequisite know-how
to take sound business decisions
 We help catalyze business growth by providing distinctive and
profound market analysis
 We serve a wide array of customers , from individual
entrepreneurs to Corporations and Foreign Investors
 We use authentic & reliable sources to ensure business
precision

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Requirement collection

Thorough analysis of the project

Economic feasibility study of the project

Market potential survey/research

Report Compilation

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 Public-sector Companies
 Corporates
 Government Undertakings
 Individual Entrepreneurs
 NRI’s
 Foreign Investors
 Non-profit Organizations, NBFC’s
 Educational Institutions
 Embassies & Consulates
 Consultancies
 Industry / trade associations

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 Ayurvedic And Herbal Medicines, Herbal Cosmetics
 Alcoholic And Non Alcoholic Beverages, Drinks
 Adhesives, Industrial Adhesive, Sealants, Glues, Gum &
Resin
 Activated Carbon & Activated Charcoal
 Aluminium And Aluminium Extrusion Profiles & Sections,
 Bio-fertilizers And Biotechnology
 Breakfast Snacks And Cereal Food
 Bicycle Tyres & Tubes, Bicycle Parts, Bicycle Assembling

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 Bamboo And Cane Based Projects
 Building Materials And Construction Projects
 Biodegradable & Bioplastic Based Projects
 Chemicals (Organic And Inorganic)
 Confectionery, Bakery/Baking And Other Food
 Cereal Processing
 Coconut And Coconut Based Products
 Cold Storage For Fruits & Vegetables
 Coal & Coal Byproduct

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 Copper & Copper Based Projects
 Dairy/Milk Processing
 Disinfectants, Pesticides, Insecticides, Mosquito Repellents,
 Electrical, Electronic And Computer based Projects
 Essential Oils, Oils & Fats And Allied
 Engineering Goods
 Fibre Glass & Float Glass
 Fast Moving Consumer Goods
 Food, Bakery, Agro Processing

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 Fruits & Vegetables Processing
 Ferro Alloys Based Projects
 Fertilizers & Biofertilizers
 Ginger & Ginger Based Projects
 Herbs And Medicinal Cultivation And Jatropha (Biofuel)
 Hotel & Hospitability Projects
 Hospital Based Projects
 Herbal Based Projects
 Inks, Stationery And Export Industries

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 Infrastructure Projects
 Jute & Jute Based Products
 Leather And Leather Based Projects
 Leisure & Entertainment Based Projects
 Livestock Farming Of Birds & Animals
 Minerals And Minerals
 Maize Processing(Wet Milling) & Maize Based Projects
 Medical Plastics, Disposables Plastic Syringe, Blood Bags
 Organic Farming, Neem Products Etc.

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 Paints, Pigments, Varnish & Lacquer
 Paper And Paper Board, Paper Recycling Projects
 Printing Inks
 Packaging Based Projects
 Perfumes, Cosmetics And Flavours
 Power Generation Based Projects & Renewable Energy Based
Projects
 Pharmaceuticals And Drugs
 Plantations, Farming And Cultivations
 Plastic Film, Plastic Waste And Plastic Compounds
 Plastic, PVC, PET, HDPE, LDPE Etc.

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 Potato And Potato Based Projects
 Printing And Packaging
 Real Estate, Leisure And Hospitality
 Rubber And Rubber Products
 Soaps And Detergents
 Stationary Products
 Spices And Snacks Food
 Steel & Steel Products
 Textile Auxiliary And Chemicals

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 Township & Residential Complex
 Textiles And Readymade Garments
 Waste Management & Recycling
 Wood & Wood Products
 Water Industry(Packaged Drinking Water & Mineral Water)
 Wire & Cable

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