Analysis of the Political Economy of Media

Journalism

Infrormation Political
and computer Economy
Broadcasting
technology of Media

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 A political economy approach analyzes the power relationships between politics, mediation, and
economics.

 First, there is a need to identify the intellectual history of the field, focusing on the
establishment and growth of the political economy of media as an academic field.

 Second is the discussion of the epistemology of the field by emphasizing several major
characteristics that differentiate it from other approaches within media and
communication research.

 Third, there needs an understanding of the regulations affecting information and

communication technologies (ICTs) and/or the digital media-driven communication
environment, especially charting the beginnings of political economy studies of media
within the culture industry.

 In particular, what are the ways political economists develop and use political economy in digital
media and the new media milieu driven by platform technologies in the three new areas of digital
platforms, big data, and digital labor. These areas are crucial for analysis not only because they are
intricately connected, but also because they have become massive, major parts of modern
capitalism.