INTERNSHIP

REPORT
23RD JUL – 4TH SEP, 2018

SUBMITTED BY

Manvendra Bisht
BBA, II Year
Amrapali Group of Institutes
Kumaon University
Nainital, Uttarakhand, India

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An Eventful & Inspiring Journey!
Into the Business of Creating Experiences
This document is a reportage of all the learnings and larger understanding of the world
of creativity. With this I submit my 2nd year internship report.

About the brand: Wizcraft is one of India’s leading COMMUNICATION &

ENTERTAINMENT Company, integrating strategy, creativity and technology to provide
unique experiences. http://www.wizcraftworld.com

“When you can do a common thing in an uncommon

way; you will command the attention of the world.”
~ George Washington Carver

Date: 23/July/2018
Reporting Time : 10:30 AM
Department : Business Development (Sales)
Reporting Manager Name : Vibha Sharma
Contact : 07042419711
E-mail ID : vibha.sharma@wizcraftworld.com
Departure Time : 6:30 PM

With this report are enclosed all the documents that are products of research and
guidance of mentors from Wizcraft.

Upcoming Events (2018-19)

Prepared a detailed report on upcoming events across various industries; brands that
can be tapped and brought on-board as clientele:
 IT & Technology

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  Food & Beverages
 Telecommunication
 Hospitality
 Auto & Automotives
 Banking & Finance
 Media & Entertainment
 BFSI

Brands Data Catalogue

Prepared a detailed report on Brands’ Founders, CEOs, products & services, past 3
events, headquarter, event or marketing head name and contact details:
 Citibank
 HDFC
 JEEP
 Eli Lilly
 Honda
 OYO Rooms
 Cadbury
 Max Insurance
 Accenture

BTL v/s ATL

Prepared a PowerPoint presentation on ‘Below The Line’ and ‘Above The Line’
marketing:
 Tools
 Advantages
 Disadvantages

Family Lounge
Researched family lounges in the National Capital Region (NCR) near to metro stations:
 Cuisine
 Cost for 2
 Nearest metro station

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Engagement activities
Prepared a PowerPoint presentation on engagement activities for the kids in event
through games and different activities.

Travel Expo
Researched on travel & tourism expo:
 Upcoming events
 Date
 Venue
 Place
 Organizer
 Contact details of Organizers

Upcoming Smartphones
Prepared a report on upcoming smartphones in next 6 months and their expected price.

Lawns in NCR
Researched about lawns in the National Capital Region (NCR) for an event for a
gathering of 1000-1200 people.

Upcoming Companies in 2019

Researched about companies coming to India in 2019.

Tech & IT companies

Prepared a PowerPoint presentation on New products, last events, event ideas and
Engagement activities for Tech & IT companies.

FMCG companies
Prepared a PowerPoint presentation on New products, last events, event ideas and
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Engagement activities for FMCG companies.

Maharatan Companies
Researched about Maharatan Companies and fetched contact details of their Corporate
Communication/Public Relations.

Navratans Companies
Researched about Navratan Companies and fetched contact details of their Corporate
Communication/Public Relations.

Banking & Finance Companies

Researched about Banking & Finance companies and fetched contact details of their
Corporate Communication/Public Relations.

HT Media – Hindustan Times Leadership Summit (HTLS) 2018

Worked out of HT Media office in capacity of Wizcraft resource and executed the
following:
 Guest list – name correction, guest details mapping, etc.
 Prepared labels for invites
 Worked on packaging delivery list
 Coordinated with runners for efficient delivery of the invites
 Assisted HT team for day-to-day requirements related to invites

Uttarakhand Tourism Report

 Unique Facts
 Places to visit
 Fruits of Uttarakhand
 Trekking Destinations
 Cities with their Fascinating Nicknames
 Lakes in Uttarakhand
 Districts in Uttarakhand

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  Popular Local Languages
 Religion
 Upcoming Events related to tourism
 Water sports and activities

Hotel Enquiry for Event in January

Prepared a report on five star properties, their location, distance from the airport, No.
of rooms, banquets and halls – and their availability in January 2019:
 Researched all five star properties in New Delhi
 Enquired about venue availability in the month
 Exchanged mails with the sales SPOCs

Restaurants Enquiry – Shirdi

Prepared a report on restaurants in Shirdi, their location, availability, hi-tea and lunch
menu, capacity to host, pax, etc.
 Enquired about venue availability
 Exchanged mails with respective SPOCs

Add-on Research

 Winter Carnivals in Europe

 Best Farm Markets (International)

Quaker Products Procurement

(Complete 1 day on-field task)
 Visited:
o MGF Mega City Mall
o Sahara Mall
o MGF Metropolis Mall
o MEGA Mall

 Procured the following:

o Quaker plain oats – 1 kg pouch (2 Nos)

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 o Quaker whole wheat oats – 700 grams (1 Nos)
o Quaker Nutri Dosa mix – 150 grams (3 Nos)
o Quaker Nutri idli mix – 150 grams (3 Nos)
o Quaker Nutri khichdi mix – 40 grams (3 Nos)
o Quaker Nutri upma mix – 150 grams (3 Nos)
o Quaker Homestyle Masala Oats – 40 grams (3 Nos)
o Quaker Oats Kesar flavor with Kishmish – 40 grams (3 Nos)
o Quaker Oats Lemony Veggie mix – 40 grams (3 Nos)
o Quaker Oats Strawberry flavor with apple – 40 grams (3 Nos)

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Thank You!