PROJECT REPORT

ON

“A STUDY ON CUSTOMER SATISFACTION TOWARDS THE PRODUCTS AND SERVICES OF KARVY

STOCK BROKING LIMITED”

BY-
KAPIL ARYA

AMRAPALI GROUP OF INSTITUTES

KALADHUNGI ROAD , SHIKSHA NAGAR
HALDWANI, UTTARAKHAND,263139
 DECLARATION

I KAPIL ARYA hereby declare that the project report entitled “CUSTOMER
SATISFACTION TOWARDS PRODUCTS AND SERVICES OF KARVY STOCK
BROKING, HALDWANI” is done by me under the guidance from MR. DEEPAK
DHARIYAL submitted in the partial fulfilment for the degree in BACHELOR OF BUSINESS
ADMINISTRATION to AMRAPALI GROUP OF INSTITUTES is of my original work and
it has not been submitted for the award of any degree/diploma or other similar title or earlier to
anywhere.

DATE:
PLACE:
(SIGNATURE)
 PREFACE

We Know That Training Is for The Development And Enhancement Of The

Knowledge In The Particular Field.

It Can Never Be Possible To Make A Mark In Today’s Competitive Era , Only With
Theoretical Knowledge When Industries Are Developing at Global Level, Practical
Knowledge Of Administration And Management Of Business IS Very Important.
Hence , Practical Study Is Of Great Importance To Undergraduate To Student With
A View To Expand The Boundary Of Thinking

As A Partial Fulfilment Of Graduation, All Students Are Required To Undergo

Training For 45 Days . With Respect To That This I have Prepared This Project
Report On “Customer Satisfaction Towards The Project And Services of Karvy Stock
Broking Limited”
 ACKNOWLEDGEMENT

The presentation of this project has been given me the opportunity to express my profound gratitude all those who
have made it possible for me to thank the KARVY STOCK BROKING LIMITED,HALDWANI for giving
me the opportunity to undergo a project study programme in their esteemed organization.

I am especially thankful to Mr. Bhagirath Joshi, Head of the branch for his kind cooperation and valuable guidance
in study and also the staff of KARVY STOCK BROKING LIMITED,HALDWANI.

I would also thank to Mr. Deepak Dhariyal, Faculty as well as my internal guide/Mentor and his constant
guidance & supervision during the period of my project work.

I am also indebted to my parents and to my beloved friends for their care and encouragement.
STUDENT CERTIFICATE
 SECURITIES MARKET IN INDIA

Capital Market is the backbone of any country’s economy. It facilitates conversion of any conversion of savings
to investments. Capital market can be classified as primary and secondary market . The fresh issue of securities
takes place in primary market and trading among investors takes place in primary market and trading among
investors takes place in secondary market. Primary market is also known as new issue market. Equity first enter
capital market through investment in primary market. In India, common investors participating in the equity
primary market is massive. The number of companies offering equity though primary markets increased
continuously in the post-independence period till the year 1995. After 1995, there is a continuous slump is lack
of investors’ confidence in the primary market. So it is important to understand the causes and measures of revival
of investors’ confidence leading to capital mobilizing and investment in right revenues creating, economic growth
in the country.

“The Securities market is the market for equity, debt and derivatives.” The Securities market has essentially 3
categories that is the issuer of securities, the investors in the securities and intermediaries. The issuers are the
borrowers or deficit savers, who issue securities to raise funds. The Investors, who are surplus savers, deploy
their savings by subscribing to these securities . The intermediaries were the agents who match the needs of the
users and suppliers funds for a commission.
 STOCK EXCHANGE IN INDIA

The Market for long term securities like bonds. Equity stock and preferred stocks are divided into two primary
and secondary markets. The primary market deals with the new issues of securities. Outstanding securities are
traded in the secondary market which is commonly known as stock market or stock exchange. In the Secondary
markets the investors can sell and buy securities. Stock markets predominantly deal in the equity share. Debt
instruments like bonds and debentures are also traded in the stock market. Well regulated and active stock
market promotes capital formation. Growth of the primary market depends on the stock market. The health of
the company reflected by the growth of the stock market.

FUNCTIONS OF STOCK MARKET

 Provides quotations of shares/stock for facilitating trading and marketability.

 Extend liquidity to such stocks as they are marketable and traded.

 Promotes savings and investment in the economy by attracting funds for investment in corporate shares
securities.
 Ensures safe and fair dealing.

 Maintain active trading.

 INTRODUCTION OF KARVY STOCK BROKING LTD.

INTRODUCTION

“Success is a journey, not a destination.” If we look for examples to prove this quote then we can find many but
there is none like that of KARVY. Back in the year 1981, five people created history by establishing karvy and
company which is today known as karvy, the largest financial service provider of india.

Success Sutras of Karvy:

The success story of karvy is driven by 8 success sutras adopted by it namely trust, integrity, dedication,
commitment, enterprises, hardwork and team play ,learning and innovation, empathy and humility. These are the
values that blind success with karvy.

Vision of Karvy:
To achieve and sustain market leadership, Karvy shall aim for complete customer satisfaction, by combining its
human and technological resources, to provide world class quality services.
In the process Karvy shall strive to meet and exceed customer’s satisfaction and set industry standards.

Mission Statement:
“Our mission is to be leading and preferred service provider to our customers, and we aim to achieve the
leadership position by building an innovative, enterprising and technology driven organization which will set
highest standards of service and business ethics.”

Company Overview:
Karvy was established as karvy and company by five chartered accountants during the year 1979-80, and then its
work was confined to audit and taxation only. Later on it diversified into financial and accounting services during
the year 1981-82 with a capital of Rs. 150000. It achieved its first milestone after its investment in technology.
Karvy became a known name during the year 1985-86 when it forayed into capital market as registrar.
 EVOLUTION OF KARVY

It is well said that success is a journey not a destination and we can see it being proved by karvy. Under this
section we will see that how this “karvy and company” of 1980 became “karvy” of 2014. Karvy blossomed with
the setting up of its first branch at Mumbai during the year 1987-88. The turning point came in the year 1989
when it decided to enter into one of the not only emerging rather potential field too i.e.; stock broking. It added
feather of stock broking into its cap. At the same time it become the member of Hyderabad stock exchange through
association firm karvy securities ltd and then karvy never looked back……. It went on adding services one after
another, it entered into retail stock broking in the year 1990. Karvy investor services centers were set up in the
year 1992. Karvy which already enjoyed a wide area network through its investor services centers, entered into
financial product distribution services in the year 1993. One year more and karvy was dealing into the mutual
funds services too in the year 1994 but it didn’t stopped there, it stepped into corporate finance and investment
banking in the year 1995.
Karvy’s strategy has always been being the first entrant in the market. Karvy again hit the limelight by becoming
the first registrar in the country be awarded ISO 9002 in the year 1997. Then it stepped into the other most
happening sectors i.e; IT enables services by establishing its own BPO unit’s and at a gap of just one year it look
the path of e-Business through its website www. Karvy.com Then it entered into the insurance services in the
year 2001 with the launch of its retail arm “karvy” the fin polis: your personal advisor.” Then in the year 2002 it
launched its PCG (Private client Group) which looks after its High Net worth individuals and maintain their
portfolio and provides them with other financial services. In the year 2003, it commenced secondary and WDM
trading.
It was a decade which saw many Indian companies going global… so why the largest financial services provider
of India should lag behind? Hence, karvy launched “karvy global services limited” after entering into a joint
venture with the computer share, Australia in the year 2004. The year 2004 also saw karvy entering into
commodities marketing though karvy comrade.
Year 2005 saw karvy established a separate branch for its insurance services under the head “karvy insurance
broking ltd” and in the same year, after being impressed with the rapid growth of karvy stock broking limited,
PCG group of Hong Kong acquired 25% stake at KSBL. In the year 2006, karvy entered into onr of the hottest
sector of present time i.e; real estate through Karvy reality & services (India) ltd. Hence, we can see now karvy
being established as the largest financial services provider of the country.
KARVY SERVICES- AN OVERVIEW
1. Stock broking
2. Demat services
3. Investment product distribution
4. Investment advisory services
5. Corporate finance & merchant banking
6. Insurance
7. Mutual fund services
8. IT enabled services
9. Registrars & Transfer agents
10. Loans

 Stock Broking
KARVY is working as Capital Market Intermediaries. Stockbrokers are regulated by SEBI [Stock-Brokers
and Sub-Brokers] Regulation,1992. The Stock broker is a member of the stock exchange. Stockbrokers are
the intermediaries who are allowed to trade in securities on the exchange of which they are members. They
buy and sell on their own behalf as well as on behalf of their cities.
Stockbrokers expand their business by engaging sub-broker. Sub-brokers mean any person not being a
member of a stock exchange of a stock exchange who acts on behalf of a stock broker as an agent or otherwise
for assisting the investors in buying, selling or dealing in securities through such stock-brokers.

 Demat Services
Karvy is a depository participant with the National Securities Depository Limited [NSDL] for trading and
settlement of dematerialized shares. Depository Participants (DPs) are described as an agent of the depository.
They are intermediaries between the depository and the investors. The relationship between the DPs and the
depository is governed by an agreement made between the two under Depositiories Act.
A DP can offer depository related services only after obtaining a certificate of registration from SEBI. Since
KARVY is also in the broking business, investors who use Karvy’s depository services get a dual benefit.
They can use Karvy’s Brokrage Services to execute transactions and Karvy’s depository services to settle
them.
 Investments Product Distribution
Company is also concern with the distribution of investment products like :-
(a)Fixed deposit: KARVY is a dealer of 34 Fixed deposits of various types which includes fixed deposits
of Public Sector, Non-Banking Finance Companies, Housing Finance Companies and Manufacturing
Companies.

(b)Bonds: Karvy is a dealer of following bonds

1. RBI Saving Bonds
2. NHB
3. REC

(c)IPO: Company is also provides services related to Initial Public Offer Company. Company provides
stationary at the time of IPO as well as provides information to investors regarding IPO and solve their
queries.

 Investment Advisory Services

The division provides portfolio management services to high net-worth individuals and corporate. The
expertise of Karvy in research and stock broking gives it the right perspective to provide investment advisory
services. Company provides advisory services to its clients.
Financial goal of each individual investor varies according to his dream, ambition and family size and future
financial planning for their children & old age pension for self and wife so does the pathway to achieve it.
Karvy apply the principles of Financial Planning as both science & art, it understands the time horizon, risk
bearing capacity and investment goals of investors keeping in mind their psyche and financial needs. Based
upon this Karvy helps individual investors to plan their entire life up to retirement, Taxes, Insurances and
other important personal financial goals. It designs portfolio for investor to invest their saving in various
financial products like shares, bonds, debentures, mutual funds, fixed deposits, insurance etc.

Company design portfolio by considering following factors.

 Investor’s requirement of getting money back.
 Investor’s willingness to take risk.
 Investor’s tax planning etc.
 Corporate finance & Merchant Banking