PRODUCTION, DISTRIBUTION AND SOURCING

Colombina 100% is the perfect variety of products for them, now, it is necessary to have a
good production, distribution and sourcing of our products.

➢ In terms of production, it would be necessary to establish ourselves with a production

plant near to incheon, the raw materials would be imported from Colombia and due
to incheon counts with the second sea port it would be easy to get the ingredients for
product development. The production plant must be established in an strategic point
because is important to reduce costs as much as possible and make distribution
easier.
➢ In terms of distribution, it would be necessary to offer products in supermarkets,
hypermarkets, convenience stores, department stores, small traditional stores,
specialized retailers and also centarnos in the online market (internet, catalogs
shopping,home-shopping ..) which has experienced strong growth in recent years
due to the increase in population density, becoming one of the best options to buy
products comfortably.
➢ To make a good sourcing strategy it will be necessary to evaluate the costs of the
company and then evaluate the best supplier, in this way you can establish a
competitive market price but always trying to reduce costs.