Professional Documents
Culture Documents
Review of Literature of Hul LTD
Review of Literature of Hul LTD
Review of Literature of Hul LTD
Heritage
HUL’s heritage dates back to 1888, when the first Unilever product, Sunlight, was
introduced in India. Local manufacturing began in the 1930s with the
establishment of subsidiary companies. They merged in 1956 to form Hindustan
Lever Limited (The company was renamed Hindustan Unilever Limited on June25,
2007). The company created history when it offered equity to Indian shareholders,
becoming the first foreign subsidiary company to do so.
Today, the company has more than three lakh resident shareholders.
HUL’s brands -- like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely,
Sunsilk, Clinic, Close-up, Pepsodent, Lakme, Brooke Bond, Kissan, Knorr,
Annapurna, Kwality-Walls - are household names across the country and
spanmany categories - soaps, detergents, personal products, tea, coffee, branded
staples, ice cream and culinary products. They are manufactured in over 35
factories, several of them in backward areas of the country. The operations involve
over 2,000 suppliers and associates. HUL's distribution network covers 6.3 million
retail outlets including direct reach to over 1 million. HUL has traditionally been a
company, which incorporates latest technology in all its operations. The Hindustan
Lever Research Centre (now Hindustan Unilever Research Centre) was set up in
1958
Doing well by doing good
HUL believes that an organisation’s worth is also in the service it renders to the
community. HUL focuses on hygiene, nutrition, enhancement of livelihoods,
reduction of greenhouse gases and water footprint. It is also involved in education
and rehabilitation of special or underprivileged children, care for the destitute and
HIV-positive, and rural development. HUL has also responded in case of national
calamities / adversities and contributes through various welfare measures, most
recent being the relief and rehabilitation of the people affected by the Tsunami
disaster, in India. HUL’s Project Shakti is a rural initiative that targets small
villages populated by less than 5000 individuals. Through Shakti, HUL is creating
micro-enterprise opportunities for rural women, thereby improving their livelihood
and the standard of living in rural communities. Shakti also provides health and
hygiene education through the Shakti Vani programme. The program now covers
15 states in India and has over 45,000 women entrepreneurs in its fold, reaching
out to 100,000villages and directly reaching to over three million rural consumers.
HUL also runs a rural health programme, Lifebuoy Swasthya Chetana.
The programme endeavors to induce adoption of hygienic practices among rural
Indians and aims to bring down the incidence of diarrhea. It has already
touched120 million people in approximately 50, 676 villages across India
REVIEW OF LITERATURE
We have done competitor’s analysis in which the market share of top FMCG
companies are analysed & the market share of HUL’S different categories
product are analysed with comparison to its competitors.
The future opportunities for FMCG products are taken into consideration by
analyzing the increased per capita income & increased disposable income to
forecast the future demand of HUL
OBJECTIVE OF STUDY
The main objective of this project is to find, what are the steps Hindustan
Unilever Ltd. is adapting to be market leader and to differentiate itself from
its competitors.
What is the steps company is utilizing to find current trend in the market.
To find the market share of the HUL brands and its competitive brands.
To determine the key areas of strength and weakness for HUL brands To
develop a promotion plan for brand communication of the HUL
The problems that Hindustan Unilever Limited currently facing is increasing input
costs and operations costs due to rise in raw material costs, increasing imitative
and spurious products, and stiff competition from other FMCG players.