Proposal for Market Research

Impact of PUBG in India

Submitted to
Prof.Ramana Acharyulu
Submitted By
Soumik Banerjee
Ashif Mondal
Vijesh Nayer
About
PlayerUnknown's Battlegrounds (PUBG) is a 2017 online multiplayer battle royale
game developed and published by PUBG Corporation, a subsidiary of South Korean
video game company Bluehole. The game is based on previous mods that were
created by Brendan "PlayerUnknown" Greene for other games, inspired by the
2000 Japanese film Battle Royale, and expanded into a standalone game under
Greene's creative direction. In the game, up to one hundred players parachute
onto an island and scavenge for weapons and equipment to kill others while
avoiding getting killed themselves. The available safe area of the game's map
decreases in size over time, directing surviving players into tighter areas to force
encounters. The last player or team standing wins the round.

Problem Statement
Based on a general survey after the release 20th Dec 2017 PUBG has broken all
records and became the No.1 Game of the year 2017 and nominated for 2018. It
is the best-selling video games of all time. In India it has spread like wild fire.
Our research is to find youth preference towards PUBG and other IOS and
Android games in India.

Objectives
 To study the preference of gamers.
 To find the popularity across India.
 To identify the tough competitors of PUBG in India.

Hypothesis
 H0: Customers don’t prefer PUBG than other GAMES
 H1: Customers prefer PUBG than other GAMES.
 H0: PUBG is not known to all the gamers across INDIA.
 H1: PUBG is known to all gamers across INDIA.
 H0: PUBG is losing its users.
 H1: PUBG is gaining new users daily.
Research Methodology
Data sampling method is to be used for data collection. We are taking 300 sample data
both from campus and social networks. The data is to be collected from well-structured
questionnaire as google doc. The tools like simple percentage analysis, basic statistical
tools, annova to check the dependency of two questions and hypothesis test to clarify our
above problem are to be used. For pilot testing we will take 1% i.e. 30 random from the
total samples. The study is to be done by 2 members to conclude the preferences of the
gamers.

Reference
https://www.news18.com/news/tech/heres-why-pubg-mobile-is-the-most-
popular-game-in-india-2017897.html