Introduction

Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is
an Indian multinational automotive manufacturing company headquartered in Mumbai. It is a
subsidiary of Tata Group, an Indian conglomerate. Its products include passenger cars, trucks,
vans, coaches, buses, sports cars, construction equipment and military vehicles.
Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow,
Sanand, Dharwad, and Pune in India, as well as in Argentina, South Africa, Great Britain and
Thailand. It has research and development centres in Pune, Jamshedpur, Lucknow, and Dharwad,
India and in South Korea, Great Britain and Spain. Tata Motors' principal subsidiaries purchased
the English premium car maker Jaguar Land Rover (the maker of Jaguar and Land Rover cars) and
the South Korean commercial vehicle manufacturer Tata Daewoo. Tata Motors has a bus-
manufacturing joint venture with Marcopolo S.A. (Tata Marcopolo), a construction-equipment
manufacturing joint venture with Hitachi (Tata Hitachi Construction Machinery), and a joint
venture with Fiat Chrysler which manufactures automotive components and Fiat Chrysler and Tata
branded vehicles.

HISTORY
Founded in 1945 as a manufacturer of locomotives, the company manufactured its first commercial
vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors
entered the passenger vehicle market in 1988 with the launch of the TataMobile followed by the
Tata Sierra in 1991, becoming the first Indian manufacturer to achieve the capability of developing
a competitive indigenous automobile.[4] In 1998, Tata launched the first fully indigenous Indian
passenger car, the Indica, and in 2008 launched the Tata Nano, the world's cheapest car. Tata
Motors acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company
in 2004 and purchased Jaguar Land Rover from Ford in 2008.
Tata Motors is listed on the (BSE) Bombay Stock Exchange, where it is a constituent of the BSE
SENSEX index, the National Stock Exchange of India, and the New York Stock Exchange. The
company is ranked 226th on the Fortune Global 500 list of the world's biggest corporations as of
2016.

Tata Motors Group (Tata Motors) is a $45 billion organisation. It is a leading global automobile
manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility
vehicles, trucks, buses and defence vehicles. Tata Motors is India’s largest and the only original
equipment manufacturer (OEM) offering extensive range of integrated, smart and e-mobility
solutions.
Global Presence.
With manufacturing operations in the UK, South Korea, Thailand, South Africa, Indonesia, Austria
and Slovakia, our international footprint has expanded through joint ventures like the strategic
alliance with Fiat and Brazil-based Marcopolo.

Overview
With over 8.5 million Tata branded vehicles plying globally, Tata Motors is among the select
companies in the world to offer an extensive portfolio to its consumers. We have expanded our
international footprint through exports since 1961. In passenger vehicles, the company has a strong
presence in the hatchback and the sedan segment, going up to SUVs and MUVs. In commercial
vehicles, Tata Motors offers a wide spectrum of vehicles that are customized for local conditions
and meet the highest standards for quality, safety, environment norms and user comfort. Today,
the Tata Motors group is present in over 175 countries, with a worldwide network comprising over
6,600 touch points. Tata Motors has R&D centres in UK, Italy, India and South Korea. With vast
global experience, the company brings deep understanding of customer expectations from diverse
markets, and is well positioned to cater to ever changing automotive norms and consumer trends
across the globe.

Africa
In the continent of Africa, Tata Motors has significant presence in South Africa, Angola, Algeria,
Democratic Republic of Congo, Ghana, Kenya, Morocco, Mozambique, Nigeria, Seychelles,
Sudan, Tanzania, Tunisia, Uganda, Zambia and Zimbabwe. Africa has been a preferred destination
for Tata Motors since 1992. The roads of Africa are home to both left-hand and right-hand drive
versions of our cars, buses, SUVs and trucks. We have a manufacturing base in Rosslyn, South
Africa, which produces trucks ranging from 7 to 75 tonnes.
Latin America
Tata Motors has been wooing customers in Latin America since 2009. Our most popular vehicles
here are our compact and mid-sized sedans including the Indigo and the Manza, our hatchback
Vista, and the Tata Xenon, our bestselling pickup. What our vehicles bring to the market are a
winning combination of power-packed performance and lower lifecycle cost of ownership.

Russia
Russia and the CIS form a large part of our global expansion strategy. Our manufacturing base in
Ukraine gives us access to local geographies and facilitates customisation and speed of delivery.
Our wide range of trucks and buses allows us to provide customers with the best fit vehicle. Our
local tie-ups with dealers and distributors give us the ability to provide our customers with superior
service experience.

APAC
Tata Motors first ventured into other Asia Pacific markets with its foray into Sri Lanka in 1961. In
addition, Tata Motors has a substantial presence in Bangladesh, Nepal, Myanmar, Bhutan,
Afghanistan, Indonesia, Malaysia, Philippines, Thailand and Vietnam. With an established
presence in most geographies, and a dominant share of the commercial vehicle segment in various
markets, Tata Motors is well on its way to realising its global expansion strategy.

Middle East
Tata Motors has been present in the Middle East geography since 1971 when our trucks were first
sold in Bahrain. Today, our vehicles are sold in the UAE, Oman, Kuwait, Qatar, Saudi Arabia,
Iraq and Turkey. The region accounts for a tenth of our export market. We offer products with the
reliability and ruggedness that are necessary for operating in local weather conditions and terrains.
We have achieved a leadership position in the medium bus segment, and we are now expanding
into the pickup and truck sectors. The Tata Elanza, Xenon and Prima are our latest launches in this
region.

CSR- Beyond Indian boundaries

The CSR interventions of Tata Motors extend beyond the boundaries of India. In partnership with
reputed NGOs and our distributor partners in various countries, we continue to work to support
marginalised communities.
The Tata Motors SkillPro programme was launched by our International Business division to train
talented youth in several countries. Our distributor partners in these countries help us in identifying
underprivileged youth with potential. We provide them with a nine-month mechanic motor vehicle
training at our Jamshedpur Training Centre. Thereafter, the youngsters undergo on-the-job training
in their respective countries at our channel partners' workshops. During 2016-17, we trained 22
youth, including two women participants, from 8 countries – Bangladesh, Mozambique, Sudan,
Tanzania, Kenya, Nigeria, Ghana and Sri Lanka. All the 22 participants are now part of the
distributor network and the Tata Motors extended family in their countries.

SWOT Analysis of Tata Motors

TATA-JLR
TATA-JLR: TATA Motors bought the iconic Jaguar and Land Rover operations from Ford for
1.15 billion pounds in Mar-Apr‘08.Tata gained the rights to the Daimler, Lanchester, and Rover
brand names. In addition to the brands, Tata Motors also gained access to 2 design centers and 3
plants in UK. The key acquisition would be of the intellectual property rights related to the
technologies. With the acquisition of Jaguar and Land Rover (JLR), Tata Motors killed several
birds with one stroke. The acquisition paves the way for the company‘s entry into the European
car market and gives the company a comprehensive range of models ranging from the luxury
Jaguar to the $2,500 Nano. It provides an entry point into India‘s growing luxury car market which
gives new impetus to the company‘s development program as well and provides a captive customer
base for the component companies of the Tatas. In the long-run TATA Group and TATA Motors‘
footprint in South-East Asia should help Jaguar/Land Rover diversify their geographic dependence
from US (30% of volumes) and Western Europe (55% of volume). Analysts believe that TATAs‘
ownership of JLR will open doors for outsourcing of parts from India, particularly from the current
pool of suppliers who service TATA Motors in India.