Assiengment-03

Gamers Bangladesh (GB)is planning to launch a computer games competition nation-wide. The segment
of potential market for the competition are given below-

Demographic Segmentation--It divides the market into groups based on variable such as age, gender,
nationality.

Age and Life Cycle Stage- The needs and wants are changing with age. So the teenagers to young
generation can participate in this game. The aged among 13-24 would be segmented customer for them.

Gender segmentation- Both male and female can participate in the competition. The female segment
and the male segment would be the different with different games features.

Positioning Segmentation:

Each firm must differentiate and positioning its offer by building a unique bundle of benefits that appeal
to a substantial group within the segment. Above all else, a brand’s positioning must serve the needs
and preference of well-defined target markets.

• They have to find out or set competitive advantages.

• They select the right participants for their competition.

To find points differentiation, GB must think through the customer’s entire with its games. It can be
differentiate with GB’s product, service, channels, people, image.