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GR - 2-Designing A Masterful Marketing Program
GR - 2-Designing A Masterful Marketing Program
1. Maximal RoI
2. Minimal Risk
The way to successfully design a masterful program is to understand and appreciate the answers to
the following questions –
All of this becomes possible by altering the resource-combinations to find the absolute optimal one.
Most of us think about a program once or twice. I am talking about thinking about every dimension,
layer of the program. Reviewing and iterating the program dozens of times so that you reach the
optimal one.
Of course, this happens when you design something first (wrt parameters discussed in GR_1) and
then iterating it multiple times to enhance the RoI generation capacity of each element/parameter.