Every Marketing Program needs to be designed in order to evoke a sublime response from the target

client-base. It is measured essentially in terms of

1. Maximal RoI
2. Minimal Risk

The way to successfully design a masterful program is to understand and appreciate the answers to
the following questions –

a. How can I enhance my Returns for the same level of investment?

b. How can I reduce my Investments for the same level of returns?
c. What risks am I exposed to? How can I reduce the risks correspondingly?

All of this becomes possible by altering the resource-combinations to find the absolute optimal one.
Most of us think about a program once or twice. I am talking about thinking about every dimension,
layer of the program. Reviewing and iterating the program dozens of times so that you reach the
optimal one.

Of course, this happens when you design something first (wrt parameters discussed in GR_1) and
then iterating it multiple times to enhance the RoI generation capacity of each element/parameter.