Technolap Laptop Pvt.

Ltd

Industry : Laptop Industry

Company : Technolap Laptop Pvt. Ltd

Plot 27, Fortune building,

GIDC, Near Tata circle,

Gandhinagar,

Gujarat - 382025

Total Area of This Company : 70 acre in GIDC, Dist, Gandhinagar.

Website of the company : www.technolap.com

Form of organization : Limited Company

Accounting Year : 1st April to 31st March

 PROPRIETORS & PARTNERS

Rainbow Pharmaceuticals comprises of 4 promotors as well as partners:

1) Name : Dipak Vara

Age : 40 years

Qualification: MBA with Finance in IIM, Banglore.

Experience : Working for 10 years as Finance Manager in DELL LAPTOP PVT LTD.

2) Name : Manoj Moriya

Age :42 years

Qualification :MBA with Finance in symbiosis

Experience :Working for 8 years as SR Finance Manager in SONY VIAO PVT LTD.

3) Name : Vishal Patni

Age : 38

Qualification: MBA in Finance in Welingkar

Experience : Working for 10 years as Dy. Finance Manager in HP PVT LTD.

4) Name : Nirav Prajapati

Age : 35

Qualification: MBA in Marketing in IIPM, Pune.

Experience : Working for 12 years as a Marketing Manager in TOSHIBA PVT LTD.

 PREFACE

As a part of MBA curriculum and in order to gain practical knowledge in the field of
management, we are required to do project feasibility study report. The basic objective behind
doing this project is to strength the fundamental knowledge about the subject& the development
of the entrepreneur skills.

The Laptop industry is one of the upcoming in the India, the project is try to rich all the aspect
related to the development of units related the Laptop.

The MBA is one of the best professional degree which is not only teach Theoretical Knowledge
but also the practical aspect, the project is one step towards the business practical aspect also to
be made fundamental clear related what we learn & used to the real word.
 ACKNOWLEDGEMENT

We have great pleasure for presenting the report during the M.B.A. programme in sem-III. We
thank to all those who have directly & indirectly help to finish our project report.

We express my sincere thank to Prof. Anand Nagrecha (in-charge), and our Faculty Members,
who provided us this opportunity to undergo the project.

At last, thanks a lot to all our friends for their kind cooperation and help towards the completion
of our project
 Executive Summary

Technolap is a company that has created a brand concept consisting of Laptop products utilizing
multiple channels of distribution. We are seeking recurring investment to fund the growth of the
brand, and position the company for an IPO. The plan that follows explains our market, our
value proposition and our market segmentation strategy. The detailed financial plans provide a
clear view of our sales and profit forecasts. These plans show how Technolap will reach
profitability in our third year of operation and generate shareholder return on equity within five
years.

Mission:
To establish Technolap as an important brand that represents quality in Laptop products. We will
accomplish this using high quality manufacturing and research, a creative marketing program,
and a comprehensive distribution network using both brick and mortar retail outlets, internet
presence, and a consumer catalogue.

By utilizing this multi-channel approach we will be able to reach the niche market for quality
personal care products rapidly and efficiently. It will allow us to develop Technolap as the brand
for quality Laptop products within our target market.

Products:
Laptop products will be developed and produced at our contract facilities in Gujarat and
Maharashtra.

Our pricing strategy is to position our products with a shelf price that is in the mid to lower
quadrant of high-quality products and brands. We have accomplished this by making careful
market comparisons and adjusting our packaging size.
We believe our ability to create future product opportunities and growth will only be limited by
our imagination and our ability to attract talented people who understand the concept of
branding.

Financial:
In order to launch its unique product line Technolap requires an initial outlay. Sales at Technolap
retail stores are planned to grow rapidly from Year 1 through Year 5. During this time frame our
wholesale revenues are planned to grow enormously. Technolap will become profitable in our
third year of operation. Initial growth will be financed by a combination of equity investment and
debt financing.

Pricing Strategy:

Our pricing strategy at retail will be to create a price-to-benefits ratio that positions Technolap as
a superior value. At wholesale we will price our products to provide the retailer with a 50%
maintained margin and offer a product exchange program for current accounts. Our wholesale
prices will be derived after the appropriate retail is determined to insure that the shelf price
represents a value to the consumer and the retailer has a 50% margin.