Tumblr

An intro into the micro-blogging social media platform.

By: Roger Wohlferd

What is the purpose of this social media?

 Tumblr is a micro-blogging social media platform with a variety of purposes.

 Serves to allow individuals to express themselves and be themselves.
 This platform can also connect people together in a myriad of different
communities.
 Tumblr is also a place people post the art or business information.

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What are the popular features?

 Simplistic and appealing user interface

 Tumblr’s UI makes micro-blogging interactions easy to express ideas while also
possessing a variety of customization options
 Easy to share capabilities
 The act of “relogging” allows people to share their content with others and then
subsequently get that content shared even more by others.
 Easy to explore other blogs
 .The application allows you to search for desired content and to follow the content
providers one may prefer. This aspect allows community bonds to develop within
Tumblr.

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 Who is the intended audience?
Age Distribution of Tumblr
Users  Tumblr is intended for everyone;
however, it typically appeals the
35.00%
30.00%
younger demographic.
25.00%
 More than 45% of users are
20.00%
15.00% between the age of 15-35.
10.00%
5.00%
 In addition, Tumblr is mostly used
0.00% by those in living in more urban
15-25 26-35 36-45 46-55 56-64
Percent of Tumblr Users
65+ areas who are most likely school
educated.

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How does it fit into the characteristics of
social media?
Millions of Following
users people

Community Source of
interactions information

Tumblr Content
Micro-
blogging = Social sharing

Media
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Why might we care about this social media?

 Tumblr serves as different source of information and opinions.

 Contains a variety of post possibilities.
 Can find relatable content.
 Explore the platform for research purpose or entertainment purposes.
 Provide addition points of view for topics of interest.

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What are the uses of this social media?

 Variety of uses:
 Explore current events or trending topics
 Post quotes
 Post videos and photos.
 Social network
 Blog about your thoughts and ideas.
 Communicate with likeminded people.

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Would you use it? Why or why not? Why might
we adopt this social media?

 I would consider using this app for 4 reasons.

 It seems really easy to use. Easier than other blog sites. Tumblr is a “sign-up and
post right away type” of platform.
 The photo quality posting capabilities are an improvement compared to many othe
social media platforms.
 The User Interface can be used to develop a personal portfolio.
 A wide variety of communities are present. I can engage with many people I find
interesting.
 These reasons are quite significant when comparing social media’s to one
another. Likewise, I think these reason are enough for you to consider
adopting this social media.

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Interesting Facts about Tumblr

 As of mid-December 2018, all adult/NSFW content was banned from the

platform.
 Tumblr hosts about 462 million blogs, and close to 171 billion posts.
 The Tumblr company is run by less than 200 employees.
 Unlike many other social media platforms, the gender demographic of Tumblr
users is approximately equally divided between men and women.

Instagram Twitter Pinterest Google+ Tumblr

Male Users 32% 60% 16% 70% 49%
Female 68% 40% 84% 30% 51%
Users

Data retrieved from Business Insider. 9

Thank You!
Roger Wohlferd
rwohlfer@asu.edu

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