MKTG 3132

Jessica Cameron
Amy Gemmel
Allison Schlumper
Lindsey Townson
What is LinkedIn?
 Youtube video
Topic
 Web service to find people who you should
connect with.
 Tool to expand your network by setting up your
own profile so that other users can find you
 The five founders of LinkedIn are: Reid
Hoffman, Allen Blue, Jean-Luc Vaillant, Eric
Ly, and Konstantin Guericke.
 Founded in 2003 and launched May 5, 2003
 Over 48 million LinkedIn members from over
200 countries and territories across the world.
Timeline
Target Audience(s)
 Demographics:
 Linkedin targets affluent professionals from all
over the world, including job seekers and people
who just wish to keep in contact with others.
LinkedIn
Professional at a
glance
Get Connected
 Costs to use it:
 The service is free for everyone. They offer
business accounts for those who wish to expand
their networks and take advantage of more
services.
 Costs to advertise on it:
Get Connected cont.
How does one gain access?
How many users?
How many hits/month?
Where are links to it?
Advertising
The following is a list
of LinkedIn’s partners:
Advertising cont.
SWOT Analysis
Facets of effects model
Current developments in marketing
 Accountability
 Integrated Marketing Communications
 Emerging Marketing Strategies
 Relationship Marketing, Permission
Marketing, Experience Marketing, Guerilla
Marketing, Digital Marketing, Viral
Marketing, Mobile Marketing, Social Network
Marketing
 Global Marketing
Team Recommendations
 Positive Projections
 Why this is a popular resource
 Recommendations for brands, advertisers, &
products
 Team comments