Row Labels Sum of Total # Facebook Followers Sum of Total # of Posts per Month

Jan 693 77
2017 40 30
2018 653 47
Feb 870 82
2017 67 36
2018 803 46
Mar 1070 87
2017 82 35
2018 988 52
Apr 1316 84
2017 101 35
2018 1215 49
May 1620 80
2017 125 35
2018 1495 45
Jun 1992 87
2017 153 35
2018 1839 52
Jul 2451 88
2017 189 35
2018 2262 53
Aug 3014 79
2017 232 35
2018 2782 44
Sep 3151 88
2017 285 40
2018 2866 48
Oct 3302 89
2017 351 39
2018 2951 50
Nov 3472 77
2017 432 32
2018 3040 45
Dec 3662 77
2017 531 33
2018 3131 44
Grand Total 26613 995
Sum of Total of # "Likes" on Facebook Posts per Month
347
20
327
436
34
402
535
41 Facebook Activity Over 2
494 3500

684
3000
76
608 2500
810
62 2000

748
1500
996
77 1000
919
1225 500

94
0
1131
17 017 017 017 017 017 017 017 017 017 017
1507 20 2 2 2 2 2 l2 2 2 t 2 ov 2 e c
n b a r Ap r a y Ju n Ju
g p
Oc
Ja Fe M M Au Se N D
116
1391
1576
143
1433
1652
176
1476
2009
216
1793
2248
266
1982
14025
 Facebook Activity Over 2 Years

Sum of Tota l # Facebook Fol l owers

Sum of Tota l # of Posts per Month
Sum of Tota l of # "Li kes " on
Fa cebook Posts per Month

7 7 7 7 7 7 7
201 201 201 201 201 201
l g p t v c
Ju Au Se Oc No De
Row Labels Sum of Total # of Instagram Followers
Jan 990
2017 5
2018 985
Feb 1189
2017 40
2018 1149
Mar 1256
2017 53
2018 1203
Apr 1449
2017 88
2018 1361
May 1583
2017 130
2018 1453
Jun 1870
2017 200
2018 1670
Jul 2052
2017 260
2018 1792
Aug 2238
2017 391
2018 1847
Sep 2676
2017 482
2018 2194
Oct 2938
2017 579
2018 2359
Nov 3164
2017 702
2018 2462
Dec 3358
2017 810
2018 2548
Grand Total 24763
Sum of Total # of "Likes" on Instagram Posts per Month
496
3
493
595
20
575
629
27
602
725
44
681
825
98
727
935
100
835
1026
130
896
1120
196
924
1338
241
1097
1470
290
1180
1632
351
1281
1877
405
1472
12668
Sum of Total # of "Comments" on Instagram Posts per Month
124
1
123
149
5
144
157
7
150
181
11
170 3000

206
2500
24
182
2000
234
25
1500
209
257
1000
33
224 500
280
49 0
231 17 18 17 18 17 18 17 18 17 18 17 18 17 18 17
334 20 20 20 20 r 20 r 20 r 20 r 20 y 20 y 20 20 20 l 20 l 20 20 2
n n b b n n g g
Ja Ja Fe Fe Ma Ma Ap Ap Ma Ma Ju Ju Ju Ju Au Au
60
274
367
72
295
408
88
320
842
101
741
3539
 Instagram Activity Over 2 Years

Sum of Tota l # of Insta gram Fol l owers

Sum of Tota l # of "Li kes " on Instagra m Posts
per Month
Sum of Tota l # of "Comments " on Instagram
Posts per Month

8 7 8 7 8 7 8 7 8 7 8 7 8 7 8 7 8 7 8
01 201 201 201 201 201 201 201 201 201 201 201 201 201 201 201 201 201 201
r r y y n n l l g g p p ct ct v v c c
Ap Ap Ma Ma Ju Ju Ju Ju Au Au Se S e O O No No D e D e
Row Labels Sum of Total # of Video "Likes" per Month
Jan 874
2017 50
2018 824
Feb 1430
2017 35
2018 1395
Mar 1429
2017 27
2018 1402
Apr 1606
2017 56
2018 1550
May 1783
2017 69
2018 1714
Jun 2040
2017 187
2018 1853
Jul 2572
2017 212
2018 2360
Aug 2935
2017 301
2018 2634
Sep 3699
2017 378
2018 3321
Oct 4385
2017 425
2018 3960
Nov 4835
2017 539
2018 4296
Dec 5463
2017 740
2018 4723
Grand Total 33051
Sum of Total # of Views on Videos per Month Sum of Total # of "Comments" on Videos per Month
1413 345
40 15
1373 330
1717 493
68 11
1649 482
2093 581
114 8
1979 573
2525 740
149 17
2376 723
3048 919
195 21
2853 898
3678 984
254 54
3424 930
3995 1130
331 55
3664 1075
4351 1218
431 83
3920 1135
4757 1422
562 94
4195 1328
5220 1631
732 139
4488 1492
5754 2752
952 250
4802 2502
6282 3524
1143 228
5139 3296
44833 15739
Sum of Total # of YouTube Subscribers
120
7
113
143
9
134
184
15
169
206
22 6000

184
5000
229
26
4000
203
278
3000
37
241
2000
318
40
1000
278
420 0
55 17 18 17 18 17 18 17 18 17 18 17 18 17 18 17 18 17 18
365 20 20 20 20 r 20 r 20 r 20 r 20 y 20 y 20 20 20 l 20 l 20 20 20 20 20 t 2
n n b b n n Ju Ju u g u g e p e p c
Ja Ja Fe Fe Ma Ma Ap Ap Ma Ma Ju Ju A A S S O
554
64
490
654
71
583
733
93
640
832
100
732
4671
 YouTube Activity Over 2 Years

Sum of Total # of Vi deo "Li kes " per Month

Sum of Total # of Vi ews on Vi deos per Month
Sum of Total # of "Comments " on Vi deos per
Month
Sum of Total # of YouTube Subs cri bers

17 18 17 18 17 18 17 18 17 18 17 18 17 18
20 20 l 20 l 20 20 20 20 20 t 20 t 20 v 20 v 20 c 20 c 20
n u n Ju Ju u g u g e p e p c
J A A S S O Oc No No D e D e
Row Labels Sum of Total of # "Likes" on Facebook Posts per Month
Jan 347
2017 20
2018 327
Feb 436
2017 34
2018 402
Mar 535
2017 41
2018 494
Apr 684
2017 76
2018 608
May 810
2017 62
2018 748
Jun 996
2017 77
2018 919
Jul 1225
2017 94
2018 1131
Aug 1507
2017 116
2018 1391
Sep 1576
2017 143
2018 1433
Oct 1652
2017 176
2018 1476
Nov 2009
2017 216
2018 1793
Dec 2248
2017 266
2018 1982
Grand Total 14025
Sum of Total # of "Likes" on Instagram Posts per Month Sum of Total # of Video "Likes" per Month
496 874
3 50
493 824
595 1430
20 35
575 1395
629 1429
27 27
602 1402
725 1606
44 56
681 1550
825 1783
98 69
727 1714
935 2040
100 187
835 1853
1026 2572
130 212
896 2360
1120 2935
196 301
924 2634
1338 3699
241 378
1097 3321
1470 4385
290 425
1180 3960
1632 4835
351 539
1281 4296
1877 5463
405 740
1472 4723
12668 33051
 Social Media Likes Over 2 Years
5000

4500

4000

3500

3000

2500 Sum of Tota l of # "Li kes "

per Month
2000 Sum of Tota l # of "Li kes "
per Month
1500
Sum of Tota l # of Vi deo "
1000

500

0
17 18 17 18 17 18 17 18 17 18 17 18 17 18 17 18 17 18 17 18 17 18 17 18
20 20 20 20 r 20 r 20 r 20 r 20 y 20 y 20 20 20 l 20 l 20 20 20 20 20 t 20 t 20 v 20 v 20 c 20 c 20
n n b b n n g g p p c c
Ja Ja Fe Fe Ma Ma Ap Ap Ma Ma Ju Ju Ju Ju Au Au Se Se O O No No D e D e
Sum of Tota l of # "Li kes " on Facebook Posts
per Month
Sum of Tota l # of "Li kes " on Instagram Posts
per Month
Sum of Tota l # of Vi deo "Li kes " per Month
 Sum of Total # of Facebook "Comments"
Row Labels per Month
Jan 87
2017 5
2018 82
Feb 108
2017 8
2018 100
Mar 134
2017 10
2018 124
Apr 171
2017 19
2018 152
May 203
2017 16
2018 187
Jun 249
2017 19
2018 230
Jul 307
2017 24
2018 283
Aug 377
2017 29
2018 348
Sep 394
2017 36
2018 358
Oct 413
2017 44
2018 369
Nov 890
2017 54
2018 836
Dec 927
2017 66
2018 861
Grand Total 4260
Sum of Total # of "Comments" on Instagram Posts per Month
124
1
123
149
5
144
157
7
150
181
11
170
206
24
182
234
25
209
257
33
224
280
49
231
334
60
274
367
72
295
408
88
320
842
101
741
3539
Sum of Total # of "Comments" on Videos per Month
345
15
330
493
11
482
581
8
573
740
17 3500

723
3000
919
21 2500
898
2000
984
54 1500
930
1130 1000
55
500
1075
1218 0
83 17 18 17 18 17 18 17 18 17 18 17 18 17 18 17 18
1135 20 20 20 20 r 20 r 20 r 20 r 20 y 20 y 20 20 20 l 20 l 20 20 20 20
n n b b n n g g p
Ja Ja Fe Fe Ma Ma Ap Ap Ma Ma Ju Ju Ju Ju Au Au S e S
1422
94
1328
1631
139
1492
2752
250
2502
3524
228
3296
15739
 Social Media Comments Over 2 Years

Sum of Tota l # of Facebook "Comments "

per Month
Sum of Tota l # of "Comments " on Instagram
Posts per Month
Sum of Tota l # of "Comments " on Vi deos per
Month

18 017 018 017 018 017 018 017 018 017 018 017 018 017 018 017 018
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
ay ay Ju n Ju n Ju l Ju l u g u g e p e p Oct Oct Nov Nov e c e c
M A A S S D D
Row Labels Sum of Total # of Adword Clicks per Month
Jan 76
2017 16
2018 60
Feb 78
2017 13
2018 65
Mar 93
2017 20
2018 73
Apr 109
2017 22
250
2018 87
May 124
200
2017 25
2018 99
150
Jun 140
2017 23
100
2018 117
Jul 154
50
2017 34
2018 120
0
Aug 167
17 018 017 018 017 018 017 018 017 018
2017 42 20 2 2 2 2 2 2 2 2 2 2
Ja
n
Ja
n
Fe
b
Fe
b ar a r Ap r Ap r ay ay J u n
M M M M
2018 125
Sep 182
2017 48
2018 134
Oct 227
2017 50
2018 177
Nov 251
2017 51
2018 200
Dec 269
2017 44
2018 225
Grand Total 1870
 Google Activity Over 2 Years

Total

Total

8 17 18 17 18 017 018 017 018 017 018 017 018 017 018 017 018 017 018
r 20 r 20 y 20 y 20 2 2 l 2 ul 2 2 2 2 2 t 2 ct 2 ov 2 ov 2 e c 2 e c 2
n n g g p p
Ap Ap M
a
M
a Ju Ju Ju J Au Au Se Se Oc O N N D D
Row Labels Sum of Total # of Visitors on Website per Month
2017 1457
2018 3336
Grand Total 4793 Tota
4000

3500

3000

2500

2000

1500

1000

500

0
2017
Website Visitors Over 2 Years

Total

Total

2018
 Kevin Chetwynd
Pivot Table Questions

1. Comparing pivot tables 1-6: YouTube works best for the farm stand. Their YouTube channel has a
much bigger social engagement compared to Facebook and Instagram. More people interested in the
farm stand are likely to find them on YouTube first, rather than any of their other social media sites.

2. Based on pivot table 4: YouTube gained the most likes for the farm stand. (Count: 33,051)

3. Based on pivot table 5: YouTube had the most social interaction among their site with almost x3
the amount of comments other sites gained. (Count: 15,739)

4. There is no correlation between the total number of visitors on the website to total number of
aword clicks. The aword clicks varryed inconsistently while the total number of visitors on the
website only increased as time went on.
ouTube channel has a
eople interested in the
er social media sites.

ount: 33,051)

site with almost x3

o total number of
f visitors on the
 Facebook

Total of # Total # of
Total # Total # of "Likes" on Facebook
Facebook Posts per Facebook "Comments
Followers Month Posts per "
Month per Month
Date:
January-17 40 30 20 5
February-17 67 36 34 8

March-17 82 35 41 10

April-17 101 35 76 19

May-17 125 35 62 16

June-17 153 35 77 19

July-17 189 35 94 24
August-17 232 35 116 29

September-17 285 40 143 36

October-17 351 39 176 44

November-17 432 32 216 54

December-17 531 33 266 66

January-18 653 47 327 82
February-18 803 46 402 100

March-18 988 52 494 124

April-18 1215 49 608 152

May-18 1495 45 748 187

June-18 1839 52 919 230

July-18 2262 53 1131 283

August-18 2782 44 1391 348

September-18 2866 48 1433 358

October-18 2951 50 1476 369

November-18 3040 45 1793 836

December-18 3131 44 1982 861

 Visionare M

Social Media Data for

January 2017 t

Cur

Snap Chat Instagram

Total # of Total # of
Total # of Total # of
Snaps Total # of "Likes" on
Snaps Sent Views on
Snap Score Posted on Instagram Instagram
to Friends Snap Story
Story per Followers Posts per
per Month per Month
Month Month

536 187 225 50 5 3

665 201 211 80 40 20

674 160 221 83 53 27

724 186 216 58 88 44

823 170 191 58 130 98

910 188 202 55 200 100

1276 160 186 65 260 130

2098 183 204 55 391 196

2256 155 188 68 482 241

2791 176 201 86 579 290

3043 192 195 96 702 351

3281 178 193 94 810 405

3342 276 210 118 985 493
3486 256 226 100 1149 575

3719 247 290 96 1203 602

3802 337 364 93 1361 681

4213 244 381 107 1453 727

4356 195 333 97 1670 835

4781 323 301 130 1792 896

4923 241 390 148 1847 924

5012 208 392 137 2194 1097

5374 292 417 150 2359 1180

5585 221 252 142 2462 1281

5972 226 258 139 2548 1472

Visionare Marketing Firm

dia Data for Sunny View Farm Stand

uary 2017 to December 2018

Current Platforms in Use:

tagram YouTube
Total # of
"Comments Total # of Total # of Total # of Total # of
Total # of
" on Videos Views on Video "Comments
YouTube
Instagram Posted Per Videos per "Likes" per " on Videos
Subscribers
Posts per Month Month Month per Month
Month

1 7 3 40 50 15
5 9 4 68 35 11

7 15 5 114 27 8

11 22 7 149 56 17

24 26 8 195 69 21

25 37 10 254 187 54

33 40 9 331 212 55
49 55 11 431 301 83

60 64 15 562 378 94

72 71 13 732 425 139

88 93 18 952 539 250

101 100 23 1143 740 228

123 113 24 1373 824 330
144 134 26 1649 1395 482

150 169 27 1979 1402 573

170 184 25 2376 1550 723

182 203 28 2853 1714 898

209 241 21 3424 1853 930

224 278 24 3664 2360 1075

231 365 23 3920 2634 1135

274 490 24 4195 3321 1328

295 583 22 4488 3960 1492

320 640 20 4802 4296 2502

741 732 25 5139 4723 3296

 Website Google

Total # of Avg Time Total # of Total # of Total # of

Visitors on Visitor Email Contact Adword
Website per Spends on Signups Per Submission Clicks per
Month Website Month s per Month Month

50 0:20 3 3 16
54 0:24 9 7 13

80 0:31 10 1 20

99 0:27 3 8 22

104 0:34 5 10 25

117 0:26 20 23 23

145 0:31 25 24 34
140 1:45 18 18 42

141 5:01 19 21 48

168 3:45 20 20 50

177 4:21 17 18 51

182 1:39 18 19 44
193 0:54 18 25 60
201 0:42 16 18 65

224 0:41 21 16 73
239 0:38 19 16 87

258 0:53 17 19 99

260 0:37 15 18 117

274 0:42 20 20 120

285 2:10 87 32 125

304 3:51 74 42 134

317 4:23 85 62 177

333 1:31 96 46 200

448 0:56 88 58 225

 Google

Total # of Current
Google Google
Reviews per Rating (scale
Month of 1-5)

5 5
5 5

5 4

2 5

5 5

1 4
5 4

5 4

2 5

3 5

2 5
4 4
5 5

5 5
3 5

5 4

4 5

2 5

8 5

5 4
7 5

8 5

9 5