INSTITUTE OF MANAGEMENT SCIENCES

BAHAUDDIN ZAKARIYA UNIVERSITY, MULTAN

Strategic Marketing MBA (1.5) – 1st (Morning)

Submission Dates:
(Industry Selection) 14 Feb 2019
(Final Report) 13 Feb 2019
Term Report Marks 10

Contents:
1. Contents
2. Executive Summary
3. Introduction
4. Marketing Environment Analysis
a. PEST
b. Porter’s Five Forces
c. Target Model
d. Demographics
5. Marketing Mix
a. Product/Services
b. Pricing
c. Placement
d. Promotion Strategy
6. Segmentation, Targeting & Positioning
7. Implementation of Market Strategy
8. Market Success Story
9. References

Organization
1. Pakistan State Oil
2. Shell Pakistan Limited
3. Atlas Honda Limited
4. Pak Suzuki Limited
5. Pakistan Telecommunication Limited – PTCL
6. Oppo Electronics Corporation
7. Lakson Tobacco Company
8. Pakistan Tobacco Company
9. Uniliver
10. Reckitt Benckiser
11. CocaCola
12. Pepsi Co.
13. Nestle
14. Gourmet Foods
15. Engro Foods Limited
16. Shakarganj Food Products Limited
Active participation of all group members is compulsory. Interview from CEO’s, Managing
Director, Directors, and/or Senior Managers is advisable. Groups can consult their official
website; however, information presented in report will be considered as secondary source and
may not be credited. After final submission groups or any group member can be asked to
present their assignment for class discussion or viva from all group members.

Submission Guidelines

The term report must be composed under the standard formal writing guidelines i.e. paper
size: A4, alignment: justified, margins: moderate, font: times new roman, font size: 12, line
spacing: 1.5, paragraph spacing: 6, page numbering: bottom center. Headings must be
formatted using the font size between 12 to 16, bold, underline and italics headings can be
used for creating the smaller sections.

The file name must be in this format: MBA 1.5 Morning – [Organization Name] where
Organization Name should be replaced by your assigned organization for the term report,
same name format for subject of the email as well.

Hard copy: A golden title printed, black hard binding copy must be submitted.

Late Submission: Assignments submitted late will receive a 20% penalty for every day they
are late, unless an extension has been granted before the due date.

Word Limit: Assignment words should be between 25000 - 26000 words. Failure to remain
within the word limit will result’s in deduction of 10% marks.

Plagiarism: All material must be original and students own. In case of plagiarism detected,
no marks will be given to student for this assignment.