Professional Documents
Culture Documents
Successful Cases of CSR Activities: Robert C Beckman
Successful Cases of CSR Activities: Robert C Beckman
Robert C Beckman
Director, Centre for International Law (CIL)
National University of Singapore
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Corporate Social Responsibility CSR
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CSR
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CSR Success Story – Ben & Jerry’s
• Ben & Jerry's ice cream became as famous for its approach
to responsible business as for its products.
• Its mission: continued commitment to incorporating
wholesome, natural ingredients and promoting business
practices that respect the Earth and the Environment.
• It also promotes the value of employee development and
positive contributions to local, national, and international
communities.
• The company also seeks to minimize waste and maintain
safe food production standards.
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IMO Secretary-General on CSR
• . . today, issues such as environmental sustainability, the fair
treatment of workers and the duty of care businesses have
towards their customers are of increasing concern. . .
Investors and investment fund managers have begun to take
account of CSR policies when making investment decisions
and consumers have become increasingly sensitized to the
CSR performance of the companies from which they purchase
goods and services.
y “shipping . . needs to be able to show that it has. . . .
cultivated a reliable and well-trained labour force, and has
good environmental, health and safety policies built into its
day-to-day operations. Developing and sustaining a safety
culture and an environmental conscience will do much to
enhance its image worldwide”
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CSR & Seafarers
• Studies show that companies which place an emphasis on
CSR have more committed and loyal employees
• Given the shortage of seafarers problem, it may be wise for
shipping companies and shipping organizations to
emphasize labour or employee issues as an important
component of their CSR
• Shipping companies should consider more actively
promoting ratification of the 2006 Maritime Labour
Convention
• Shipping companies might want to consider implementing
2006 MLC even before it enters into force – this could have
a significant impact on how seafarers view the company
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CSR Success Story - NYK
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CSR Success Story – V.Ships
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CSR Success Story - V.Ships
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CSR to promote Navigational Safety and
Environmental Protection
y Many companies do CSR by raising funds for local
charities, protecting the environment, etc
y It would enhance the image of shipping companies if they
channeled their “community program” efforts into
activities which demonstrate their commitment to
improving navigational safety and protecting the marine
environment
y This would send a message to the local communities that
shipping companies care about navigational safety & the
marine environment
y For example, shipping companies could fund or sponsor
“coastal clean-up” campaigns
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CSR & Cooperative Mechanism for
Straits of Malacca & Singapore
y In September 2007, after three years of negotiations, a
new cooperative mechanism to enhance safety and
environmental protection was adopted for the Straits of
Malacca and Singapore
y First cooperative arrangement which implements Article
43 of the 1982 UN Convention on the Law of Sea in a
strait used for international navigation
y 3 littoral States and users share responsibility for
enhancing safety and environmental protection in the
straits
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Importance of the Straits
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Cooperative Mechanism for SOMS
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2009 Contributions: Aids to Navigation Fund
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Features of the Mechanism
1. Scheme is inclusive – intended to include private
companies and NGOs as well as States
2. Scheme gives cooperating stakeholders a voice in the
Cooperation Forum
3. Cooperation is purely voluntary – no attempt to impose
tolls or mandatory charges
4. It does not infringe the sovereignty of the littoral States
and is consistent with UNCLOS
5. IMO played a crucially important role as a facilitator
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CSR & Cooperative Mechanism
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CSR and Cooperation Mechanism
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CSR and Cooperation Mechanism
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Conclusions
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Conclusions
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Thanks for Your Attention
Email: CILDIR@NUS.EDU.SG
Website: www.cil.nus.edu.sg
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