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    This document discusses consumerism, its causes and consequences. It defines consumerism as the accumulation and consumption of unnecessary goods and services driven by capitalism and mass production. The key causes identified are the logic of the market and capitalism, globalization, advertising, and planned and perceived obsolescence. The main consequences are environmental pollution and damage to ecosystems, as well as socioeconomic issues like general dissatisfaction and a decline in culture as consumption becomes the main life goal.

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    A short presentation about consumerism, main notions and examples.

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    Consumerism: a basic approach

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    This document discusses consumerism, its causes and consequences. It defines consumerism as the accumulation and consumption of unnecessary goods and services driven by capitalism and mass production. The key causes identified are the logic of the market and capitalism, globalization, advertising, and planned and perceived obsolescence. The main consequences are environmental pollution and damage to ecosystems, as well as socioeconomic issues like general dissatisfaction and a decline in culture as consumption becomes the main life goal.

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    14 views14 pages

    Consumerism: A Basic Approach

    Uploaded by

    NorbeyPidiachePérez
    This document discusses consumerism, its causes and consequences. It defines consumerism as the accumulation and consumption of unnecessary goods and services driven by capitalism and mass production. The key causes identified are the logic of the market and capitalism, globalization, advertising, and planned and perceived obsolescence. The main consequences are environmental pollution and damage to ecosystems, as well as socioeconomic issues like general dissatisfaction and a decline in culture as consumption becomes the main life goal.

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    of 14

    UNIVERSIDAD NACIONAL DE COLOMBIA

    Consumerism
    Causes and consequences

    NORBEY PIDIACHE - ECONOMY


    Contents

    1. Concept
    2. Classification
    3. Causes
    4. Consequences
    What is consumerism?
    Accumulation, consumption or buying of
    unnecessary goods and services.

    Consumption
    society
    Arises from capitalism
    and massive production

    Institutions, rules,
    implications
    How to recognize  consumerism?
    1. Point out some differences between goods

    -Improves our life -Don't add any value 


    quality -Don't have any useful purpose

    WE ALL NEED TO BUY THINGS, BUT NO TOO MANY


    Classification

    Status Cultural
    -Appear to be      -Consumption society
     more important -Social environment

    ocial pressure
    THE SOCIAL STATUS IS GIVEN BY ECONOMIC STATUS
    Causes
    - Market logic (Capitalism)

    - Globalization - Trade increase

    - Advertising

    - Obsolescence

    Franchises: McDonalds, Coca Cola,


    Apple, Amazon, Subway

    CONSUMERISM IS ONLY POSSIBLE ON CAPITALISM


    Advertising 
    Logic behind: the more things you buy, the more satisfied you are.

    The advertising has invaded the whole world

    Before Now

    BEFORE: MAGAZINES, NEWSPAPERS, STREETS


    Planned obsolescence
    The things we buy become useless
    after a period of time
    10 years ago:

    -Designed to last
    -Good quality
    Now:
    -Get damaged quickly
    - Expensive replacements, it's better
    to buy a new one

    THE FABRICATOR CALCULATES THE LIFE PERIOD


    Perceived obsolescence
    Things become useless even though they are
    in perfect condition

    Consequence of:

    -Our things are obsolete


    -Offer us new and better things
    The unstoppable wheel
    Transformed...

    Then...

    Garbage is Markets and


    thrown... homes...

    Needs...

    SOME THINGS CAN BE RECYCLED TO REDUCE THE


    WASTE OF ENERGY AND RESOURCES
    Consequences
    Environmental
    -Oceans
    -River Contributes to
    -Forests

    Also, the ecosystems
    are being polluted

    Source: Mother Nature Network


    Consequences
    Environmental
    The great pacific garbage patch

    Source: OKdiario
    Consequences
    Socioeconomic
    General social
    dissatisfaction:

    Constant desire of
    buying things - Life goal

    But we are never satisfied Cultural decline

    THE STUFF WE BUY ONLY MAKE US UNHAPPIER


    MANY THANKS

    Unreferenced images are free to use

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