University of Central Punjab

(UCP)

Project Report:
Telenor
Submitted to:
Prof. Shakeel Ahmad Zaidi
Submitted by:
M.Ehtasham-Ul-Hassan
Roll No.
B3F17MCOM0017
Semester:

1st semester (M. Com)

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Table of Contents
Abstract………………………………………………………………………………………..3
Telenor Group…………………………………………………………………………………3
Telenor Pakistan….…………………………………………………………………………....3
Departments and Functions…………………………………………………………………. .6
Finance Department……………………………………………..…………………….6
Customer service Department………………………………………………………....6
Marketing Department……………………………………………………….………..7
Sales Department……………………………….…………………………………......7
IT/Billing Department…………………………………………………………….…...7
Internal Audit Department………………………………………………………..……7
Technical Department………………………………….………………………....…...8
Human Resource Department …………………………………………………..…….8
Administration Department……………………………………………………..……..8
Human resource department structure …………………………………………………..........9

Human resource strategy….………………………………………………………………,…10

Recruitment process………………………………………………………………………….12
Process to Be Followed in A Grievance Situation…………………………………………...13

Organizational structure……………………………………………………………………...15

SWOT Analysis………………………………………………………………………..……..17

Strengths………………………………………………………………………….......17

Weaknesses………………………………………………………………………......18

Opportunities…………………………………………………………………………18

Threats………………………………………………………………………………..19

Financial achievements of 2017……………………………………………………………...21

Income statement 2017……………………………………………………………………….24

Balance Sheet 2017…………………………………………………………………………..25

Cash flows statement 2017 ………………………………………………………………….26
Changes in equity statement 2017……………………………………………………………27
Ratio analysis………………………………………………………………………………...28

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Current Ratio…………………………………………………………………………............28
Asset turnover Ratio………………………………………………………………………….29
Quick Ratio…………………………………………………………………………………..30
Debt to equity Ratio………………………………………………………………………….31
Inventory Turnover Ratio…………………………………………………………………….32

Inventory Turnover in Days………………………………………………………………….33

Equity to Asset Ratio…………………………………………………………………………34

Vertical Analysis of Income Statement………………………………………………………35
Horizontal Analysis Of Income Statement…………………………………………………...38
Vertical Analysis of Balance Sheet……………………………………………………..........39
Horizontal Analysis of Balance Sheet………………………………………………………..40
Recommendations……………………………………………………………………………42
Conclusion……….…………………………………………………………………………...42
References……………………………………………………………………………………42

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 Abstract
The report aims to analyse the human resourcemanagementsystem and financial statements
ofaleadingtelecomoperatorinPakistan:Telenoramongvariousparametersthepersonnelmanagem
ent and its characteristics will be discussed in detail along with the culture of organization.

TelenoracquiredthelicenseforprovidingGSMservicesinPakistaninApril2004, andhaslaunched
its services commercially in Islamabad,Rawalpindi and Karachi on March 15, 2005. The
official openingwasheldinIslamabadwiththePresidentofPakistanGeneral PervezMusharrafas
the guest ofhonor
andaTelenordelegationheadedbyCEOTelenorJonFredrikBaksaas.OnMarch23,2005Telenorst
arteditsservicesin Lahore,FaisalabadandHyderabad.Telenor’s primary aim is to offer top
quality mobile services and promote healthy competition in the mobile market. The company
has covered several milestones over the past eleven months and grown in a number of
directions. Telenor has successfully signed interconnect agreements with all four incumbents
during December 2004, allowing its subscribers to exchange voice and data with subscribers
on all active mobile networks including Paktel, Instaphone, Ufone, Mobilink and Warid. Now
Telenor is operating world wide in 13 countries with more than million people in their
services.

The information collected will be critically analysed to describe the

strengthsandweaknessesoftheorganization.Possiblerecommendationswillbesuggestedintheend
tomanagethechallengesfacedby the differenthierarchical levels at Telenor Pakistan.

Telenor Group
Telenor Group is one of the world’s major mobile operators with 211million subscribers in
17 markets across Scandinavia, Central Eastern Europe, and Asia and a workforce of over
35,000 employees committed to responsible business conduct. Connecting the world has been
Telenor’s domain for more than 160 years,andwearedrivenbyasingularvision:to empower
societies.

Telenor Pakistan
Telenor Pakistan is 100% owned by Telenor Group, an international provider of high quality
voice, data, content, and communication services in 17 markets across Europe and Asia. With
a footprint spanning throughout the country, it has a subscriber base of over 41 Million
making it the second largest mobile operator in Pakistan. Telenor launched its operations in
Pakistan in 2005 and has so far invested over US$3.5 Billion in the country. Since inception
Telenor Pakistan has made a contribution of over PKR 240 billion to the national exchequer
in the form of direct and direct taxes. Telenor has a workforce of over 5,000 employees
(including Telenor Bank) and it provides indirect and induced employment to an additional
134,000 people in Pakistan. It has a network of 23 company-owned sales and service centers,
more than 200 franchisees and some 100,000 retail outlets.

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Network and reach
Telenor Pakistan acquired GSM license in 2005 at a price of US$291 million before staring
commercial operations. In 2014 Telenor Pakistan acquired 3G license for US$147.5 million
and obtained 4G/LTE spectrum last year for US$395 million. Telenor Pakistan currently has
one of the largest coverage of tehsil headquarters across Pakistan reaching over 84% of the
county’s population. It currently has over 10,000 Sites with over 75% of our network
operating on 3G and over 40% on LTE and constantly being upgraded.

Creatinga digital ecosystem

Aiming to empower Pakistan through digitalization, Telenor has developed a comprehensive
digital ecosystem that offers technology-enabled gadgetry to facilitate digital penetration
across all economic tiers. We a vision to empower society, an aim is to bring benefits of
digital communication to the people of Pakistan and an ambition to assist the Government of
Pakistan’s digitization agenda.

We have built a strong and engaging customer relationship, where we offer the most
personalized and contextual offers to satisfy each customer’s digital need. My Telenor app is
an example on how Telenor’s customers can easily fix any service related issues by being in
the comfort of their homes and following simple instructions. With the launch of Digital
Customer Touchpoint, the company has introduced the concept of self-servicing for GSM as
well as Easy paisa related services.

Easy paisa’s online payment solution Easypay has accelerated the country’s e-commerce
sector by eliminating barriers in its progress. Easypay’s Escrow service gives online buyers
the level of trust and reliability by withholding payments to the vendors till the buyer receives
the ordered merchandise and expresses his/her satisfaction. Easypaisa mobile happenable
users of other cellular networks to use Easypaisa right from the comfort of their phone
screens. From recharging their mobile accounts, making cash transactions, to paying bills, the
app continues to empower the Pakistani people and promote financial inclusion on a mass
scale.

Telenor also focuses on digital inclusion through accelerator programs for start-ups and has
successfully developed an ecosystem, in the form of Telenor Velocity that truly champions
the cause of enabling young entrepreneurs for scaling their start-up ventures.

Telenor Velocity is Telenor Pakistan’s digital start-up accelerator which is one of the most
sought-after accelerators programs in the country. It identifies and enables promising start-
ups to materialize their growth potential by using Telenor Pakistan’s scale and assets under
expert mentorship.

Contribution to the society

In addition to our focus on extending the benefits of digital communications, Telenor
Pakistan contributes to society through selected social investments in focus areas such

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as: Digital Health, Digital Learning, Inclusion and Emergency Response. Under Digital
Learning Telenor Pakistan has rehabilitated 44 schools in 4 flood affected districts, started a
Safe Internet school outreach program and targeted primary schools in various districts for
digital learning initiatives. The Digital Birth Registration program aims to target 700,000
children in 9 districts in its initial phase. Under its diversity and inclusion initiative, Telenor
Pakistan has created dignified opportunities for persons with disabilities, with the purpose to
become the most disabled-friendly organization in Pakistan in terms of employment, service,
and community support, as well as running a program Nadya Aghast aimed to offer
employment opportunities to women on career breaks. Telenor has made cash and in-kind
contribution to the society from time to time and reached out to millions of people through its
early warning disaster warning system.

Vision
Telenor vision is simple
“We're here to help”
“We exist to help our customers get the full benefit of communications services in their daily
live. The key to achieving this vision is a mindset where every one of us works together:
Making it easy to buy and use our services. Delivering on promises. Being respectful of
differences. Inspiring people to find new ways”.

Core Values of Telenor

Make it easy
We are practical. We don't complicate things. Everything we produce should be easy to
understand and use. Because we never forget we're trying to make customers' lives easier.

Keep promises
Everything we set out to do should work, or if it doesn't, we're here to help. We're
aboutdelivery, not over promising, actions not words.

Be inspiring
We are creative. We strive to bring energy to the things we do. Everything we produce should
look good, modern and fresh. We are passionate about our business and customers.

Be respectful
We acknowledge and respect local cultures. We do not impose one formula worldwide. We
want to be a part of local communities wherever we operate. We believe loyalty has to be
earned.

Goals
Telenor'smain goal is to create value for shareholders through the serving of customers,
employees,partnersandthegeneralpublicinterest.I n a l o n g -
termperspective,astrongmarketandcustomerfocus,as
w e l l a s a s t r o n g commitmenttoouremployees and to society, will provide the best platform

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for creating incrementalvalue.Values shall be created through profitable and robust
growth.Such growth shall be based on the development of solutions that simplify the
use of, and strengthen the usefulnessof, advanced communications technology.
Telenor shall contribute to give customersvgreater freedom of choice and more
options. Telenor's solutions shall simplify people'sworkday, make
businessesandactivitiesmoreefficientandincrease their competitive powers.