A

PROJECT REPORT
ON
“Study on Tourist Inflows In India”
At

Pao Hospitality Services

PREPARED & SUBMITTED

BY

ADITYA Y. SHINGADE

IN PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE

AWARD OF DEGREE OF MASTER IN BUSSINESS
ADMINISTRATION

SHRI SHIVAJI MARATHA SOCIETY’S

INSTITUTE OF MANAGEMENT & RESEARCH
UNIVERSITY OF PUNE

SSMS-IMR (2017-2019)
 DECLARATION

I Aditya Shingade hereby declare that the project work entitled Study on tourist inflows in India
carried out at ‘Pao Hospitality Services’ which has been summited to Savitribai Phule Pune
University, is an original work of the undersigned and has not been reproduced from any other
sources. Whenever refers has been made to the previous work of others, it has been clearly
indicated as such and included in the bibliography.

Signature Signature

Aditya shingade Prof. Rajesh Hukre

MBA – 2nd Year Project Guide

 ACKNOWLEDGEMENT

On the very outset of this report, I would like to extend my sincere & heartfelt obligation towards
all the personages who have helped me in this endeavor. Without their active guidance, help,
cooperation & encouragement, I would not have made headway in the project.
Firstly I would like to express my gratitude to Mr. Mayuresh Ranade and to the company Pao
Hospitality Services for their constant encouragement throughout the internship and the project.
I also would like to thank our Hon. Director Sir Dr. Tushar Ranade for helping me in refining the
project.
I am deeply indebted to Prof. Rajesh Hukre my research guide, the Institute of Management and
Research, Pune without her help, completion of the Project was highly impossible.
I wish to express a special thanks to all teaching and non-teaching staff members, of the Institute
of Management and Research, Pune for their forever support. Their encouragement and valuable
guidance are gratefully acknowledged. I would like to acknowledge all my family members,
relatives and friends for their help and encouragement.

Place: Pune Name: Aditya Shingade

Date :
 INDEX

CHAPTER PAGE
TITLE
NO. NO.

1 Executive Summary

2 Introduction

3 Review of literature

4 Profile of the Organization

5 Research Design and Methodology

6 Data Presentation, Analysis and Interpretation

7 Findings

8 Conclusion

9 Suggestions

10 Bibliography
 EXECUTIVE SUMMARY

This Project gave a great insight about the Tourist Inflows in India

Tourism has been one of the most important generators of funds for the small companies making them
big and giving a new vision in past and it is still continuing work and also for many coming years.

Tourism in India is one of the Key Asset for India, after year 2014, there has been
more than 60% growth in overall tourism hence a major Revenue generator for India.
Objectives

 To find out Tourist Inflows with respect to worldwide Tourism

 To find out Revenue Collected from overall Tourism
 To get idea about tourist behavior in India
 To study and analyze the growth of tourism in India

Research Techniques –
 Primary Data was collected from 100 Candidates who were clients at our
Organization.
frequent questions were asked and data was acquired manually
 Secondary data was obtained from the vast library of Govt of India via our
organization.

Scope

 This project can help to suggest that change in pattern of tourists coming to
India.
 Further we can analyse that where & in which sectors, tourists are investing
more

Finding & suggestion

 – We see a consistent rise in tourist inflows (foreigners) coming to India Post

2014 , from 2017-18 data stated that it was a 7.9% increase over previous
year, with numbers topping up to 5.16 million

 we could analyze that most of tourist Inbound to India in month of December ,

Data collected 0ver 3 consistent years have proven it & tourists averaging –
10.5 million (includes NRI)
 it shows ranking of India in International Tourist Arrivals in World and Asia &
the Pacific Region, 2000 -2017 , its clearly noticing that world India’s ranking
tourist share in year 2000 was 50th & 11th for Asia Pacific region where as in
year 2017 it was 26th & 7th for Asia pacific respectively , we can clearly state
that in 2014 , India’s tourism sector has seen a drastic upward climb

 Most check in’s cities were ranked accordingly , where Delhi was 1st & Mumbai
was 2nd ,
top 10 Cities made over 85% of tourist arrivals , whereas rest 15% arrivals
were from Merchant ships or Trains & Roads respectively

 The country which gave India most tourist were Bangladesh which gave over
2.1 Million tourists followed up by USA with 1.3 Million tourists , Speaking of
Bangladesh – most of tourist illegally stayed in India and are a real terrorism
threat to Sovereignty to India .

 Most of the peoples travelling frequency is in majority with

58% meaning that 58 out of 100 people travel so often
 28 people said that they only travel based on occasion.
 Whereas 13 people didn’t responded to our answer

 Another ques was why people choose the destination that

they choose

 So the answer came very mixed results , most of people were

influenced by media
 Chapter 1 Introduction

This chapter will explain the background to our interest and choice of subject. Furthermore, it
presents the problem discussion that results in the purpose of this thesis. Lastly, it describes the
limitations made.

The aim of this thesis is to highlight the phenomenon of Tourism’s role in Tourism Service placement
and promotion, and relate this to the possible evolution of the concept of Tourism placement of
locations. We also aim to highlight the need for marketers and tour makers to establish a closer
relationship in order to facilitate location placements. For this reason this thesis ought to be of
interest for marketers, tour makers and Tourism Service placement agencies.

Background

The word “Tourism” comes from the plural of the Latin word medium, and it is used as a collective
noun to refer to television, radio, newspapers, magazines, films, the International Network (Internet),
etc. The Tourism can be examined either in terms of broadcast Tourism, or print Tourism. Further, a
medium is described as hot, meaning a high definition channel of communication, such as print or
radio, which focuses on a single sensory receptor. It is cool, meaning a low definition channel of
communication, such as television, which stimulates several different senses and requires high
sensory involvement.

In certain instances, the word “press” is used to refer to the print Tourism, while in other instances
the word “journalism” is used to describe the business or practice of writing and producing news. The
phrase “mass Tourism” is sometimes used to describe the collective entity of the Tourism. In this
study, the word Tourism is used to refer to both the print and broadcast Tourism as indicated above.

The extent to which the Tourism is a factor for national development has been a subject of discourse
in communication literature. However, before delving into the discourse, it is necessary to define the
phrase “national development”, so as to understand and appreciate the issues involved in the
relationship between Tourism and national development. According to the Oxford Dictionary,
development means “a new stage in a changing situation.” To develop is to become more advanced.
In the context of a nation, Eapen projected that three major factors must be considered in any
discussion on development – economic growth, self-reliance, and social justice. National
development involves political, economic and social factors. Development is a qualitative change,
which entails changes in the structure of the economy, social environment, and political disposition.
The targets of national development are the people, because it is focused on human population. The
overall object of national development is human development, the purpose of which is to enlarge
people’s choices for: …greater access to knowledge; better nutrition and health services; more secure
livelihoods; security against crime and physical violence; political and cultural freedoms; and a sense
of participation in community activities.

The Tourism have been variously described as the fourth estate, agenda setter,
watchdog, force multiplier, and gatekeeper, all in an effort to demonstrate their
influence on society. Conversely, the Tourism have been viewed as avenue for
sensationalism, propaganda, and bias, factors inimical to national development. Given
these perceptions about the Tourism, to what extent do they contribute to national
development?

Tourism Service Placement and Tourism:

Tourism Service placement can be explained as being the art or industry to, in a seamless way, expose
specific brands in specific settings, such as cinematic big pictures. The brand owner explicitly pay for, or
in other ways, such as providing props for the set, ease the economic burden for making a film. In
return the sought for brand exposure is delivered (Donaton, 2004; Sauer, 2004). In the early history of
Tourism Service placement, filmmakers in Hollywood and advertisers for the companies providing
Tourism Services for the set learned by coincident that these placements had a discernable positive
relation to the export and trade of the exposed goods (Segrave, 2004). Needless to say Tourism Service
placement as an industry spread as wildfire.

Advertisers saw the potential of the film medium. Take for example the tobacco industry who acted as
early adopters to this new advertising phenomenon as they provided cigarettes in abundance to
Humphrey Bogart as he promoted the alleged lure of smoking in the 1942 classic Casablanca (Galician,
2004). The industry later evolved into advertisers producing TV-shows for the sole purpose of being
able to deliver commercial messages to their target audience. This development phase can be
categorized as the dawn of the soap opera and was more the case of brands hosting the show than
actual placing the Tourism Services in the story plot (Segrave, 2004; Galician, 2004).

Nowadays Tourism Service placement in the TV and the movie industry is a well-established fact. The
question is not so much if to place Tourism Services in a film or not, but rather how to do it in a way
that will enhance the storyline and at the same time bring positive exposure to the brand. The industry
is talking about “strategic” or “seamless” placements, i.e. placements where the placements become a
natural part of the film and at the same time fit the strategic purpose of the brand (Donation, 2004).

There is a trend in the placement industry which is somewhat picking up on where it all started. Every
other TV reality show is in fact nothing more than big Tourism Service placement acts. Take the reality
show The Apprentice for example, which is hosted by the Trump Corp. and Mr. Donald Trump in person
(Gotch 2005). Another example of the placement industry in TV- shows is that of numerous home
decorating programs such as Kanal 5’s Room Service. Peter Sverdrup from Kanal 5 said that the wall-
paper and painting industry actually came to the Tourism Service ion company with the idea to the
program and later on pitched in to place Tourism Services in the show in order for all companies to
benefit (Peter Sverdrup, personal communication, 2005-04-28).

Problem Discussion
Research has shown a relationship between Tourism and increased tourism (Riley, Baker & Van Doren,
1998; Sauer, 2004; Kim & Richardson, 2003. We believe that the potential in Tourism placement of
geographical places is great and that states and municipalities should consider using this kind of
placement as a part of their promotion mix.

Tourism Service placement and hence also Tourism placement of geographical places, i.e. location
placements, is assumed to be a relatively low-cost advertisement (in terms of CPM, i.e. cost per
thousand comparison of medium efficiency) for the municipalities. A Tourism Service placement
reaches many potential visitors over a long period of time. However, the initial cost may be high and
the outcome is uncertain.

We see similarities in the placement of locations and the way the Tourism Service placement industry
first came to be. I.e. how the Tourism Service placement industry was discovered by a coincidence
(Segrave, 2004). The companies saw an increase in demand after film exposure, in a similar way as
location marketers now see an increase in tourism after exposure on screen.

We therefore believe that location placement will follow a similar development that conventional
Tourism Service placement has gone through, and hence have a bright future once its potential is
established. Marketers of geographical locations are acknowledging the benefits of locations featured
in movies but, as far as we understand it, the tourism industry, nor the placement agencies or the film
Tourism Service on companies, has not yet fully been able to commercialize the opportunities location
placements brings.

Given the interesting development of the placement industry combined with our specific purpose, we
are positive that our contribution will fill a gap in the existing research base of Tourism Service
placement. There has not been a great deal of research within the area of Tourism Service placement.
Most of the research that we have been in touch with has, amongst other things, to do with how the
Tourism Service placements affect the brand in the communication process (Ljungberg & Rodrigo,
2002), or how effective the communication process is (Roman & Songsong, 1998).
As location placements is a new concept, there has been very little research done on the correlation
between locations shown on screen and tourism. As we are investigating this phenomenon from
commercial interest perspective, we believe that our research will add important information to the
existing research base. Even more so, we believe that our research will contribute to new ideas for
location marketers, Tourism Service placement agencies and film Tourism Service on companies of how
to take advantage of this new development.

If the marketers are to be able to take advantage of the potential of location placements, they need to
take the initiative and learn how the film producers and directors think. We have therefore decided to
put our main focus on the perspective of the marketers of locations. They need to push the demand for
placement of their locations.

Purpose

The purpose of this thesis is to investigate whether relationship exists between Tourism and tourism
promotion and development or not.

Delimitations

We are aware that there are many different Tourism where Tourism Service placement of geographical
places would be possible, for example Internet, music, books, games and magazines. We have chosen
to focus on one medium, the motion picture industry, in order to get a deeper analysis and
understanding than would be possible with a broad range of Tourism. Moreover, motion pictures are
regarded as the most powerful medium when it comes to describing a place (Kotler, Haider & Rein,
1993).

Objectives
 To find out Tourist Inflows with respect to worldwide Tourism
 To find out Revenue Collected from overall Tourism
 To get idea about tourist behavior in India
 To study and analyze the growth of tourism in India

CHAPTER 2 Literature Review

In chapter two, we explain the relevant theories for this thesis. The current literature of marketing of
locations, marketing communication and of Tourism Service placements is discussed.
As the marketer’s perspective is our main focus of this thesis, we start by explaining some basic
marketing strategies and tools for the marketing of a location. The next section deals with how to
communicate this strategy to the audience, Tourism evaluation and image transfer.

Furthermore, the concept of Tourism Service placement and its process is explained and act as a
foundation for the understanding of location placement.

Location Marketing

The perceived image of a location can today be of greater importance than the real place (Ward,
1998). The author argues that the high-pressure marketing and sales techniques that is used to help
cities improve their image has developed over the last 150 years. A good country image can not only
benefit locations but in addition national Tourism Services as they can stress the country-of-origin
factor in the marketing program (Hollensen, 2004). Locations in this thesis are defined as a geographic
area, everything from a small city or destination to a larger region.

The four main target groups for marketing of locations are, according to Kotler et al. (1999): visitors,
residents and employees, business and industry, and export markets. Firstly, visitors and the tourism
market, directly and indirectly, accounts for more than 10 per cent of global GDP and investments.
Some places, such as Venice (Italy), Salzburg (Austria) and Skagen (Denmark), are almost entirely
dependent on revenues from visitors. Kotler et al. (1999) divides visitors into two groups: business
visitors and non-business visitors. However, Kotler et al. (1999) recognize that many locations fail to
target and focus on one of these groups, and instead make a standardized marketing program for
both. The second target group, the residents and employees, is important due to the willingness for the
location to attract highly skilled labor to the region. Attracting and retaining business, industry and
economic activity to the region is also highly important and constitutes the third target group. The last
target group is the export markets, and deals with the ability to produce goods and services that are
appealing for other regions. The watches made in Switzerland are an example of a successful export
that has strengthen the brand and image of Switzerland (Kotler et al., 1999). The following sections
explain some strategies and tools that can be used in the marketing of locations.

Books referred - tourism facts – aj no (2007)

Websites visited – tourismgov.in

 CHAPTER 3 COMPANY PROFILE

The Pao Hospitality services today a well-diversified conglomerate. Its businesses straddle the
entire financial services spectrum.

Getztech Technologies Private Limited is a Private incorporated on 24 September 2015. It is classified as

Non-govt Company and is registered at Registrar of Companies, Pune. / creation for multiTourism
presentations for other firms etc.]

Pao Hospitality services, Annual General Meeting (AGM) was last held on 30 September 2017 and as
per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2017.

It offers a range of financial services including forex cards, distribution of foreign currency ,tour Plan ,
Foreign assistance , Visa Assistance & more

Mission- We are the preferred destination of choice offering professional, personalised, flexible hospitality and
service to the discerning business and leisure market.

Vision - Premier Hotels & Resorts. Recognised as unique in the industry for fulfilling their promise “Where
guests become friends“.

Values-
We are a professional, passionate, caring and empowering company that encourages
innovation and engagement. We are a learning organisation committed to the retention and
development of our people as an essential part of building strong, respectful and enduring
guest relationships
 COMPANY DETAILS

Company Name: Pao hospitality Services private limited

CIN: U72900PN2015PTC156564

Company Status: Active.

ROC: ROC- Pune.

Registration Number: 156564

Company Sub Category: Non- Government Company.

Class of Company: Private.

Date of Incorporate: 24th September 2015.

Directors of Company Mayuresh Ranade

Company’s Products:

 Company’s Product:
 Hospitality services
 Tourism services
 Forex card services

Quality:

The goal is to provide our customer with elite hospitality services and tourism packages for everyone
 Chapter 4 Research Methodology
In this chapter, we will explain our research design and motivate why our method is the best for this
purpose. Moreover, we will explain the process of our interviews as well as how we will uphold the
appropriate quality of the research

Research Design

The area of research and the specific research questions deals with potential outcomes and
development of the research area related to the phenomenon of Tourism Service and location
placement. The purpose of the research is not so much about referring to historical data, but rather to
make interpretations of contemporary findings in a step to draw conclusions of potential future
directions of the industry. For this reason, the authors are inclined to take a hermeneutic (Bryman,
2001) approach to the problem. The research design will rest on underlying notions of subjectivism and
keep an interpretive view of the sense making process.

Initially, the idea was to base the empirical findings on in-dept. interviews in case study format.
According to Yin (2001) a case study strategy has a distinct advantage over for example surveys, when
the research question entail a “how” or a “why” question about a contemporary set of events, over
which the investigator has little or no control. There is a direct correlation of this explanation of the
advantages of a qualitative case study and how we view the research phenomenon. Yet we proceed
with the survey and questionnaire method to find out the relationship.

Methods for Gathering of Data

As above mentioned our aim was to investigate the phenomenon of Tourism Service placement from
the three perspectives, i.e. marketer, Tourism Service placer and tour maker, and then relate this to
Tourism placement of locations. The people interviewed were selected under the criterion that they
are individually assumed to have valuable insight from one of the three above mentioned perspectives.

Method of Analysis

Given the type of research, i.e. an exploratory study, the analysis of data was conducted through
viewing it in the light of the theoretical framework of the thesis. Through reflecting on the empirical
data, we have seen connections with the theory in use. By going through this process we have been
able to refine existing models as well as developed our own that explains the relationships around our
research phenomenon. As mentioned, we have structured the analysis based on the theoretical
framework and it is not until the conclusion that we structure the chapter after our research questions
when we answer our purpose.
 Chapter 5 Data Analysis

Key Statistics about Tourism, 2017

(I) India

• No. of Foreign Tourist Arrivals in India 10.04 Million

Annual Growth Rate 14.0%
• No. of Indian Nationals Departures from India 23.94 Million
Annual Growth Rate 9.5%
• No. of Domestic Tourist Visits to all States/UTs 1652.49 Million
Annual Growth Rate 2.3%
• Foreign Exchange Earnings from Tourism
i) In INR terms Rs.177874 Crore(#2)
Annual Growth Rate 15.4 %
ii) In US$ terms US$ 27.31 Billion (#2)
Annual Growth Rate 19.1 %

(II) World
• No. of International Tourist Arrivals 1323 Million (P)
Annual Growth Rate 6.8%
• International Tourism Receipts 1332 US$ Billion
Annual Growth Rate 7.5 %

(III) Asia & the Pacific Region

• No. of International Tourist Arrivals 323.2 Million (P)
Annual Growth Rate 5.7%
• International Tourism Receipts 389.5 US$ Billion (P)
Annual Growth Rate 5.0%

(IV) India’s Position in World

• Share of India in International Tourist Arrivals 1.17%
• India’s rank in World Tourist Arrivals 26th
• Share of India in International Tourism Receipts (US$ terms) 2.05%

• India’s rank in World Tourism Receipts 13th

(V) India’s Position in Asia & the Pacific Region

• Share of India in International Tourist Arrivals 4.81%
• India’s rank in International Tourist Arrivals 7th
• Share of India in International Tourism Receipts (US $ terms) 7.01%
• India’s rank in International Tourism Receipts 7th
TABLE 1

Inbound Tourism: Foreign Tourist Arrivals (FTAs), Arrivals of Non-Residents Indians (NRIs)

NRIs Percentage (%) International Percentage (%)

FTAs in Percentage (%)
arrivals in change over Tourist Arrivals change over
Year India change over
India the previous in India the previous
(in million) previous year
(in million) year (in million) year
2000 2.65 6.7 - - - -
2001 2.54 -4.2 - - - -
2002 2.38 -6.0 - - - -
2003 2.73 14.3 - - - -
2004 3.46 26.8 - - - -
2005 3.92 13.3 - - - -
2006 4.45 13.5 - - - -
2007 5.08 14.3 - - - -
2008 5.28 4.0 - - - -
2009 5.17 -2.2 - - - -
2010 5.78 11.8 - - - -
2011 6.31 9.2 - - - -
2012 6.58 4.3 - - - -
2013 6.97 5.9 - - - -
2014 7.68 10.2 5.43 - 13.11 -
2015 8.03 4.5 5.26 -3.1 13.28 1.4
2016 8.80 9.7 5.77 9.7 14.57 9.7
2017 10.04 14.0 5.51 -4.5 15.54 6.7
2018(P)
5.16 7.9 @ - - - -
(Jan-June)

International Tourist Arrivals (ITAs) 2000-2018 (till June)

Inbound Tourism in India. India Tourism Statistics at a Glance, 2018

TABLE 2

Month-wise Foreign Tourist Arrivals in India, Jan 2016 – June 2018

Percentage (%) Change

Month 2016 2017 2018(P)

2017/16 2018/17
January 844533 964109 1047948 14.2% 8.7%
February 848782 931025 1052766 9.7% 13.1%
March 809107 885936 1025830 9.5% 15.8%
April 592004 717899 749477 21.3% 4.4%
May 527466 622408 606043 18.0% -2.6%
June 546972 663470 681279 21.3% 2.7%
July 733834 779309 6.2%
August 652111 719129 10.3%
September 608177 719964 18.4%
October 741770 866976 16.9%
November 878280 997738 13.6%
December 1021375 1167840 14.3%
Total (Jan-June) 4168864 4784847 5163343 14.8@ 7.9@
Total (Jan-Dec) 8804411 10035803 14.0%

P: Provisional ,@:Growth Rate over January-June of previous year Source: (i) Bureau of
Immigration, Govt. of India, for 2016, 2017 & 2018

Month-wise Foreign Tourist Arrivals in India during

Jan 2016-June 2018 India Tourism Statistics at a Glance, 2018

TABLE 3

Share of India in International Tourist Arrivals (ITAs) in World and Asia & the Pacific Region, 2000 -
2017

Percentage (%) Percentage (%) share

ITAs (in million) share and rank of and rank of India in
Year India in World Asia and the Pacific
Asia and
World India % Share Rank % Share Ranks
the Pacific
2000 683.3 109.3 2.65 0.39 50th 2.42 11th
2001 683.4 114.5 2.54 0.37 51th 2.22 12th
2002 703.2 123.4 2.38 0.34 54th 1.93 12th
2003 691.0 111.9 2.73 0.39 51st 2.44 11th
2004 762.0 143.4 3.46 0.45 44th 2.41 11th

2005 803.4 154.6 3.92 0.49 43th 2.53 11th

2006 846.0 166.0 4.45 0.53 44th 2.68 11th
2007 894.0 182.0 5.08 0.57 41st 2.79 11th
2008 917.0 184.1 5.28 0.58 41st 2.87 11th
2009 883.0 181.1 5.17 0.59 41st 2.85 11th
2010 948.0 204.9 5.78 0.61 42nd 2.82 11th
2011 994.0 218.5 6.31 0.63 38th 2.89 9th
2012 1039.0 233.6 6.58 0.63 41st 2.82 11th
2013 1087.0 249.7 6.97 0.64 41st 2.79 11th
2014 1137.0 269.5 13.11 1.15 24th 4.86 8th
2015 1195.0 284.1 13.28 1.11 24th 4.68 7th
2016 1239.0 305.9 14.57 1.18 26th 4.76 8th
2017 1323.0 323.2 15.54 1.17 26th 4.81 7th

Source: UNWTO Barometers of June 2010, January 2011, April 2014, August 2015, May 2016, July 2017
and June 2018 and Tourism Highlights 2011 and 2012.

Note: Figures of ITAs in India, and accordingly the percentage share and rank, has increased for the
years 2014-2017 due to inclusion of data on arrivals of Non Resident Indians (NRIs)

% Share of India in World and Asia and Pacific Region India Tourism Statistics at a Glance, 2018
TABLE 4

Top 10 International Check Posts for Foreign Tourist Arrivals (FTAs) in India in 2017

S.No International Check Posts (ICP) FTA Percentage Share

1 Delhi 2845076 28.35

2 Mumbai 1577669 15.72

3 Haridaspur 1173093 11.69

4 Chennai 718905 7.16

5 Bangalore 567945 5.66

6 Kolkata 459145 4.58

7 Cochin 341987 3.41

8 Dabolim 336251 3.35

9 Hyderabad 310924 3.10

10 Gede Rail 260953 2.60

Total top 10 8591948 85.61

Others 1443855 14.39

G.Total 10035803 100.00

Source: Bureau of Immigration, Govt. of India

Percentage share of Top 10 Ports for FTAs in India in 2017

TABLE 5

Top 10 Source Countries for Foreign Tourist Arrivals (FTAs) in India in 2017

Rank in 2017 Source Country FTAs Percentage (%) Share in

1 Bangladesh 2156557 21.49

2 United States 1376919 13.72

3 United Kingdom 986296 9.83

4 Canada 335439 3.34

5 Australia 324243 3.23

6 Malaysia 322126 3.21

7 Sri Lanka 303590 3.03

8 Russian Federation 278904 2.78

9 Germany 269380 2.68

10 France 249620 2.49

Total top 10 Countries 6603074 65.80

Others 3432729 34.20

G.Total 10035803 100.00

Source: Bureau of Immigration, Govt. of India

Percentage share of Top 10 Countries for FTAs in India in 2018.

TABLE 6

Share of Major Countries of the World and India in International Tourist Arrivals in 2016 and 2017

International Tourist Arrivals

Percentage (%) Share

S.No Country (in millions)

2016 2017 2016 2017

1 France 82.6 NA 6.7 NA

2 USA 75.9 NA 6.1 NA

3 Spain 75.3 81.8 6.1 6.2

4 China 59.3 60.7 4.8 4.6

5 Italy 52.4 58.3 4.2 4.4

6 UK 35.8 NA 2.9 NA

7 Germany 35.6 37.5 2.9 2.8

8 Mexico 35.1 39.3 2.8 3.0

9 Thailand 32.6 35.4 2.6 2.7

10 Turkey 30.3 37.6 2.4 2.8

Other Countries 724.1 NA 58.4 NA

India 14.6 15.5 1.2 1.2

World Total 1239.0 1323.0 100.0 100.0

Source: UNWTO Barometer June 2018 for other countries and Bureau of Immigration (BOI) for India

Share of Major Countries of the World and India in ITA in 2016 and 2017

India Tourism Statistics at a Glance, 2018

TABLE 7

Major Airport-wise arrival of foreign tourists availing e-Tourist Visas during 2017 and Jan-June 2018

S. No Name of Airport 2017 % Share Jan-June,2018 % Share

1 New Delhi 751339 44.3 478492 43.1

2 Mumbai 328936 19.4 205465 18.5

3 Dabolim (Goa) 134842 7.9 88104 7.9

4 Chennai 113415 6.7 75508 6.8

5 Bengaluru 89514 5.3 72110 6.5

6 Kochi 74462 4.4 41739 3.8

7 Hyderabad 44857 2.6 26602 2.4

8 Kolkata 43616 2.6 30353 2.7

9 Trivandrum 26912 1.6 16131 1.5

10 Amritsar 23586 1.4 14671 1.3

Others 65696 3.9 60565 5.5

Total 1697175 100.0 1109740 100.0

Airport-wise Tourists availing e-Tourist Visas during 2017

TABLE 8

Major Countries availing e-Tourist Visas in 2017 & January-June, 2018

S. No Country of Nationality 2017 % Share Jan-June, 2018 % Share

1 United Kingdom 305954 18.0 193615 17.4

2 United States of America 202508 11.9 126013 11.4

3 France 93964 5.5 62612 5.6

4 China 91509 5.4 62429 5.6

5 Russia 88604 5.2 52348 4.7

6 Germany 76295 4.5 50660 4.6

7 Australia 72647 4.3 44604 4.0

8 Canada 64289 3.8 51636 4.7

9 Republic of Korea 47805 2.8 26834 2.4

10 Spain 40896 2.4 18011 1.6

11 Singapore 34690 2.0 20024 1.8

12 UAE 34134 2.0 13093 1.2

13 Oman 32702 1.9 28092 2.5

14 Thailand 32179 1.9 31290 2.8

15 South Africa 30201 1.8 16992 1.5

Others 448798 26.4 311487 28.1

Total 1697175 100.0 1109740 100.0

Source: Bureau of Immigration

Major Countries availing e-Tourist Visas during 2017

TABLE 9

Foreign Exchange Earnings (FEEs), in US$ million, from Tourism in India, 2000-2018 (till June)

FEE from Tourism in India Percentage(%) change over

Year

(in US$ million) the previous year

2000 3460 15.0

2001 3198 -7.6

2002 3103 -3.0

2003 4463 43.8

2004 6170 38.2

2005 7493 21.4

2006 8634 15.2

2007 10729 24.3

2008 11832 10.3

2009 11136 -5.9

2010 14490 30.1

2011 17707 22.2

2012 17971 1.5

2013 18397 2.4

2014 19700 7.1

2015 21013 6.7

2016#2 22923 9.1

2017#2 27310 19.1

2018#1 (Jan-June) 14625 12.9@

#1: Provisional estimates @: Growth Rate over Jan-June, 2017

Foreign Exchange Earning from Tourism in India, 2000-2017

(in US$ Million)

TABLE 10

Month-wise Foreign Exchange Earnings (FEEs) in US$ billion from Tourism in India, Jan 2016 -June
2018

Percentage (%) change

Month 2016#2 2017#2 2018#1

2017/16 2018/17

January 2.032 2.320 2.799 14.2 20.6

February 2.001 2.289 2.770 14.4 21.0

March 1.938 2.224 2.659 14.8 19.6

April 1.726 2.211 2.393 28.1 8.2

May 1.534 1.901 1.888 23.9 -0.7

June 1.587 2.013 2.116 26.8 5.1

July 2.125 2.295 8.0

August 1.875 2.158 15.1

September 1.744 2.149 23.2

October 1.812 2.183 20.5

November 2.110 2.549 20.8

December 2.439 3.018 23.7

Total (Jan-June) 10.818 12.958 14.625 19.8@ 12.9@

Total (Jan-Dec) 22.923 27.310 19.1

Source: Ministry of Tourism, Govt. of India.

#1: Provisional estimates @: Growth Rate over Jan-June of previous year

#2: Revised estimates

Month-wise FEEs during Jan 2016-June 2018

TABLE 11

Foreign Exchange Earnings (FEEs), in Rs. Crore, from Tourism in India, 2000-2018 (till
June)

FEEs from Tourism in India Percentage (%) change over

Year

(in Rs. Crore) the previous year

2000 15626 20.7

2001 15083 -3.5

2002 15064 -0.1

2003 20729 37.6

2004 27944 34.8

2005 33123 18.5

2006 39025 17.8

2007 44362 13.7

2008 51294 15.6

2009 53754 4.8

2010 66172 23.1

2011 83036 25.5

2012 95607 15.1

2013 107563 12.5

2014 120367 11.9

2015 134844 12.0

2016#2 154146 14.3

2017#2 177874 15.4

2018#1(Jan-June) 95713 12.2@

#1: Provisional estimates, @: Growth Rate over Jan-June, 2017

TABLE 12

Month-wise Foreign Exchange Earnings (FEEs), in Rs. Crore, from Tourism in India,
Jan 2016 – June 2018

FEEs from Tourism in India (in Rs. Crore) Percentage (%) change

Month

2016#2 2017#2 2018#1 2017/16 2018/17

January 13,671 15,799 17,805 15.6 12.7

February 13,661 15,353 17,817 12.4 16.0

March 12,985 14,667 17,294 13.0 17.9

April 11,495 14,260 15,713 24.1 10.2

May 10,260 12,255 12,742 19.4 4.0

June 10,677 12,971 14,342 21.5 10.6

July 14,285 14,796 3.6

August 12,553 13,811 10.0

September 11,642 13,840 18.9

October 12,100 14,213 17.5

November 14,259 16,528 15.9

December 16,558 19,381 17.0

Total(Jan-June) 72749 85,305 95,713 17.3 12.2@

Total(Jan-Dec) 1,54,146 1,77,874 15.4

Source: Ministry of Tourism, Govt. of India.

#1: Provisional estimates, @: Growth Rate over Jan-June, 2017

#2: Revised estimates.

Month-wise FEEs during Jan 2016-June 2018

TABLE 13

Share of India in International Tourism Receipts (ITRs) in World and Asia & the
Pacific Region, 2000 - 2017

International Tourism Percentage (%) Percentage (%) share

Receipt (in US $ billion) share and rank of and rank of India in

FEEs in India

Year India in World Asia and the Pacific

(in US $ billion

Asia and

World % Share Rank % Share Rank

the Pacific

2000 475.3 85.3 3.460 0.73 36th 4.06 10th

2001 463.8 88.1 3.198 0.69 36th 3.63 12th

2002 481.9 96.5 3.103 0.64 37th 3.22 13th

2003 529.3 93.7 4.463 0.84 37th 4.76 9th

2004 633.2 124.1 6.170 0.97 26th 4.97 8th

2005 679.6 135.0 7.493 1.10 22nd 5.55 7th

2006 744.0 156.9 8.634 1.16 22nd 5.50 7th

2007 857.0 187.0 10.729 1.25 22nd 5.74 6th

2008 939.0 208.6 11.832 1.26 22nd 5.67 6th

2009 853.0 204.2 11.136 1.31 20th 5.45 7th

2010 931.0 255.3 14.490 1.56 17th 5.68 7th

2011 1042.0 289.4 17.707 1.70 18th 6.19 8th

2012 1117.0 329.4 17.971 1.61 16th 5.46 7th

2013 1198.0 360.2 18.397 1.54 16th 5.11 8th

2014 1252.0 359.0 19.700 1.57 15th 5.49 7th

2015 1217.0 355.6 21.013 1.73 14th 5.91 7th

2016 1239.0 370.8 22.923 1.85 13th 6.18 7th

2017 1332.0 389.5 27.310 2.05 13th 7.01 7th

TABLE 14
Share of Top 10 Countries of the World and India in International Tourism Receipts in 2017

International Tourism Receipts

Rank Country Percentage (%) Share

(in US$ billion)

1 USA 210.7 15.82

2 Spain 68.0 5.11

3 France 60.7 4.56

4 Thailand 57.5 4.32

5 Italy 44.2 3.32

6 UK 43.9 3.30

7 Australia 41.7 3.13

8 Germany 39.8 2.99

9 China 35.6 2.67

10 Japan 34.1 2.56

Total of Top 10 countries 636.2 47.76

India 27.3 2.05

Others 668.5 50.19

Total 1332.0 100.00

Source: UNWTO Barometer June 2018 for countries other than India. Ministry of Tourism for India

Share of Top 10 Countries of the World and India in International

Tourism Receipts (US$ billion)

TABLE 15

Number of Indian National’s Departures (INDs) from India, 2000 -2017

Indian Nationals' Departures Percentage (%) change over

Year

(in Million) the previous year

2000 4.42 7.3

2001 4.56 3.4

2002 4.94 8.2

2003 5.35 8.3

2004 6.21 16.1

2005 7.18 15.6

2006 8.34 16.1

2007 9.78 17.3

2008 10.87 11.1

2009 11.07 1.8

2010 12.99 17.4

2011 13.99 7.7

2012 14.92 6.7

2013 16.63 11.4

2014 18.33 10.3

2015 20.38 11.1

2016 21.87 7.3

2017 23.94 9.5

Source: Bureau of Immigration, Govt. of India

Number of Indian Nationals’ Departures (INDs) from India during 2000-2017

TABLE 16

Top 10 International Check Posts for Indian National’s Departures (INDs) from India in 2017

S. No International Check Posts INDs Percentage(%)Share

1 Delhi Airport 5119669 21.38

2 Mumbai Airport 5097038 21.29

3 Cochin Airport 2215214 9.25

4 Chennai Airport 2078070 8.68

5 Hyderabad Airport 1395090 5.83

6 Calicut Airport 1353560 5.65

7 Bangalore Airport 1353255 5.65

8 Trivandrum Airport 1095913 4.58

9 Kolkata Airport 832156 3.48

10 Trichy Airport 532504 2.22

Total top 10 21072469 88.01

Others 2870488 11.99

G.Total 23942957 100.00

Source: Bureau of Immigration, Govt. of India

Percentage share of Top Ports for INDs from India in 2017

TABLE 17

Number of Domestic Tourist Visits (DTVs) to all States/UTs in India, 2000 – 2017

Year Domestic Tourist Visits (in million) Annual Growth (%)

2000 220.11 15.4
2001 236.47 7.4
2002 269.60 14.0
2003 309.04 14.6
2004 366.27 18.5
2005 392.04 7.0
2006 462.44 18.0
2007 526.70 13.9
2008 563.03 6.9
2009 668.80 18.8
2010 747.70 11.8
2011 864.53 15.6
2012 1045.05 20.9
2013 1142.53 9.3
2014 1282.80 12.3
2015 1431.97 11.6
2016 1615.39 12.8
2017* 1652.49 2.3

Source: State/ Union Territory Tourism Departments

* Provisional

Domestic Tourist Visits to all States/UTs in India, 2000 – 2017

 Chapter 6 Data Interpretation
 According to Table 1 – We see a consistent rise in tourist inflows (foreigners)
coming to India Post 2014 , from 2017-18 data stated that it was a 7.9% increase
over previous year, with numbers topping up to 5.16 million

 According to Table 2 – we could analyze that most of tourist Inbound to India in

month of December , Data collected 0ver 3 consistent years have proven it &
tourists averaging – 10.5 million (includes NRI)

 According to Table 3 - it shows Share of India in International Tourist Arrivals in

World and Asia & the Pacific Region, 2000 -2017 , its clearly noticing that world
India’s ranking tourist share in year 2000 was 50th & 11th for Asia Pacific region
where as in year 2017 it was 26th & 7th for Asia pacific respectively , we can clearly
state that in 2014 , India’s tourism sector has seen a drastic upward climb

 According to Table 4 – Most check in’s cities were ranked accordingly , where Delhi
was 1st & Mumbai was 2nd ,
top 10 Cities made over 85% of tourist arrivals , whereas rest 15% arrivals were
from Merchant ships or Trains & Roads respectively

 According to Table 5 - The country which gave India most tourist were Bangladesh
which gave over 2.1 Million tourists followed up by USA with 1.3 Million tourists ,
Speaking of Bangladesh – most of tourist illegally stayed in India and are a real
terrorism threat to Sovereignty to India .

 According to Table 6 – In terms of worldwide tourist Share , India gets only 1.2% of
overall tourists in world with First being France with 6.7%

 According to Table 7 - Major Airport-wise arrival of foreign tourists availing e-

Tourist Visas during 2017 and Jan-June 2018 was 1st New Delhi , then followed up
by Mumbai

 According to Table 8 - Major Countries availing e-Tourist Visas in 2017 & January-
June, 2018 were firstly UK with 0.3 million with 18% in 2017 & 17.4% in 2018 ,
secondly USA with 11.4% in 2018
 According to Table 9 – It shows Foreign exchange earnings form tourists in India ,
which in 2017 was 27310 Million US$

 According to Table 10 – this shows month wise Foreign exchange in US$ which
shows that most of Foreign exchange income is gathered in month of April which is
exactly – 2.211 million US$

 According to Table 11 - IT shows change in amount of foreign currency received

every year with 2017 getting – 177874 Rs. Core with increase in 15% from previous
year.

 According to Table 12 - Month-wise Foreign Exchange Earnings (FEEs), in Rs. Crore,

from Tourism in India, Jan 2016 – June 2018, which shows that in month of april
India gets highest amount of foreign Income.

 According to Table 13 – Shows Share of India in International Tourism Receipts

(ITRs) in World and Asia & the Pacific Region, 2000 – 2017. Which states that the
rank of India in year 2000 was 36th and in year 2017 it was 13th. A significant change
in ranking.

 According to Table 14 –Here’s a thing noticing that, though most no of tourists

come from Bangladesh, most receipts are generated from USA, with a staggering
15.82% and Bangladesh doesn’t even stand in top 10 receipts which India receives ,
a clear Indication that these are Illegal Immigrants Entering India.

 According to Table 15 – NO of departures from India to other countries have

drastically increased from year 2000 till now , from 4.42 million to 23.94 million in
2017

 According to Table 16 – Top departures check post were firstly Delhi at 21% share
with second being Mumbai with 21.29% .

 According to Table 17 – No of domestic Visits in UT’s in year 2000 were 15% annual
growth where as in year 2017 it was 2.3% from previous year .
 Chapter 7 Findings
We introduce the empirical data collected for this thesis. The empirical data consists of personal
communications with an organization responsible for the marketing of a location, a Tourism Service
placement agency as well as some complementary telephone interviews with people involved in the
Tourism Service process. Furthermore, we felt it fit to present some additional secondary data.

The major area of findings include the consumer’s context ,the organizational context as well as agent’s
concerns with regard to Tourism .The research seeking to discover the inter linkages with regard to
Incoming and outgoing of tourists flow in India.

 1 –from 2017-18 data stated that it was a 7.9% increase over previous year, with
numbers topping up to 5.16 million

 2 –Data collected 0ver 3 consistent years have proven it & tourists averaging – 10.5
million (includes NRI)

 3 - we can clearly state that in 2014 , India’s tourism sector has seen a drastic
upward climb

 4 – top 10 Cities made over 85% of tourist arrivals , whereas rest 15% arrivals were
from Merchant ships or Trains & Roads respectively

 5 - The country which gave India most tourist were Bangladesh which gave over 2.1
Million tourists followed up by USA with 1.3 Million tourists

 6 – In terms of worldwide tourist Share , India gets only 1.2% of overall tourists in
world with First being France with 6.7%

 7 - During 2017 and Jan-June 2018 was 1st New Delhi , then followed up by Mumbai
  8 - Major Countries availing e-Tourist Visas in 2017 & January-June, 2018 were firstly
UK with 0.3 million with 18% in 2017 & 17.4% in 2018 , secondly USA with 11.4% in
2018

 9 – It shows Foreign exchange earnings form tourists in India , which in 2017 was
27310 Million US$

 10 – this shows month wise Foreign exchange in US$ which shows that most of
Foreign exchange income is gathered in month of April which is exactly – 2.211
million US$
 Most of the peoples travelling frequency is in majority with 58% meaning that
58 out of 100 people travel so often
 28 people said that they only travel based on occasion.
 Whereas 13 people didn’t responded to our answer

 Another ques was why people choose the destination that they choose

 So the answer came very mixed results , most of people were influenced by
media

Primary data
data form 100 people were interviewed who were customers of organization, (tourists)
further their responses are given below .
Questionnaire to Interviewers

Are you a frequent Traveler?

Yes 58

No 29

No comments 13

Frequency of travel

Yes

No

No comments
How you choose your dream destination or preferred service?

Through the travel agent 19

Interaction with experienced traveler 13

Report published by travel journalist 15

Guide books, periodicals and magazines 6

Photography of a renowned photographer 3

Brochures, pamphlets, maps published by tour operator and travel agents 18

National Tourism organizations 11

Internet and electronic mail and television programmers 15

How consumers choose?

20

15

10

0
Through the travel agent

Guide books, periodicals and

Series1
National Tourism organisations
magazines
Analysis of primary data

From table 1

 The above question from table 1 states the frequency of travel of the tourists , which was
collected from 100 people ,
it states that 58% people like to travel often
 28% like to travel on occasional basis
 And remaining 13% didn’t gave any comments on questions

From Table 2
 People were asked that how they choose their preferred destination ,
 Results came out mixed
 But main 3 findings were that
 - they came across due to magazines or news papers
 - they came across due to advertisement on media
 - they came across due to national tourism organizations

Findings

 Most of the peoples travelling frequency is in majority with 58% meaning that
58 out of 100 people travel so often
 28 people said that they only travel based on occasion.
 Whereas 13 people didn’t responded to our answer

 Another ques was why people choose the destination that they choose

 So the answer came very mixed results , most of people were influenced by
media
 Chapter 8 Conclusion and Discussion
This last chapter wraps up the thesis and answers the purpose and our research questions. Moreover, we
critically analyze our work and gives ideas to further studies.

Conclusion

Findings support the fact that Tourism Service placement will continue to increase as an occurrence on film
and TV. Apart from the specific area of interest, i.e. Tourism placements of locations, we are not in the
position to suggest other detailed possibilities for future trends of the industry.

Suffice to say, that findings support the fact that the industry will continue to grow within the areas of
increased collaboration between filmmakers and marketers which will result in more seamless natural
brand integrations. Given the general trend in the industry, we are safe to assume that the development of
Tourism placements of geographic locations as niche area within the Tourism Service placement industry
will be positive as well.

Currently there are few and far in between examples of film projects where locations are active
participants of the Tourism Service points. We see indications of how this will become as natural in the
near future as conventional Tourism Service placement are today.

However, in order for Tourism placements, just as for conventional Tourism Service placement, to be at all
plausible, some conditions must be fulfilled.

These include: Placements must be seamless natural parts of the story and move the story forward. If the
sole purpose in producing a film is to make room for placements the Tourism Service is likely to backfire.
The main focus should be the script, which in turn may cater for natural placements to take place.
Furthermore, the parties involved in the placement process must be involved from the early start and
throughout the whole film project. This factor is important in order to ensure good communication
between marketer and filmmaker.

As marketers are more involved in the Tourism placement process they are more likely to know what to
expect from placement deals, as well as increase the knowledge about what constitute seamless
placements. On the topic of communication, increased awareness and understanding about different ways
of thinking, e.g. from the perspective of marketer towards film maker, and vice versa, is an absolute must
in order to create and maintain lasting and effective business relations resulting in good placements from
the perspective of all parties.
Speaking of need for efficient communication and establishing the right relationship, we see a need for this
in connection with the ideas of Tourism placements of locations. As we see it, the key actors involved in
the location placement process, which indicate a slight modification of the placement process, are;
location marketer, Tourism Service placement agency, location scout and director along with additional
film crew such as set designer. It is hence important to form networks accordingly, i.e. marketer establish
relationships with the Tourism Service placement agency which in turn have connections with the right
location scouts who works closely with the director and set designer in order to get the most suitable
location appear on film. Assuming that placing the location on film is the means to the end objective for
location marketer, then, location scouts can be viewed as gatekeepers allowing entrance into the
important film industry network.

When it comes to the image enhancing characteristics of the film medium we see; that the positive results
on image enhancement rests on several factors.

Discussion

References
 Chapter 9 Questionnaire
For tourists /Travelers (Consumers)

Are you a frequent Traveler?

Yes
No
No comments

Q.1 How you choose your dream destination or preferred service?

Through the travel agent
Interaction with experienced traveler
Report published by travel journalist
Guide books, periodicals and magazines
Photography of a renowned photographer
Brochures, pamphlets, maps published by tour operator and travel agents
National Tourism organizations
Internet and electronic mail and television programmers

Q2.While still in decision making mode, which of the following exerts dominant pressure your decision
making process?

Tourism Reports
Travel Advisory
Family and Friends
Business Prospects
Other Reasons

What constitutes the Tourism in your opinion?

Internet
Cable and Electronic Tourism
Print Tourism
Movies and animations
Books
Combination

To what extent Tourism influences your perception / image regarding a destination or tourism service?

Highly

Moderate

Low

Not at all

How many times you feel in a strange situation when Tourism created hypothetical image and your
experiences differ?

Sometimes

Always

Never

No comments at all

For Marketers and Operators

• What is your main area of responsibility in tourism industry?

• How long have you been on your current position? ……………………………..

• What is your goal with your brand? ………………………………………………..

• How is your current marketing of your brand? ……………………………………...

How is the following assets used in the marketing of the brand?

Image

Attractions (buildings, places, etc.)

People

Infrastructure

What criteria do you use when evaluating Tourism, in relation to?

Activity Level (How active the audience is)

Impact Level (How much repetition is needed)

Communicative Level

Others

How is effectiveness measured?

Qualitative

Quantitative

Attitude towards Tourism Service Placement

What do you think about Tourism Service Placement?

Positive

Negative

For Agents

How often you indulge in wooing the consumers through an image in Tourism?

Frequently

Not so

No comments

What barriers you foresee in doing so?

High costs

Matter of trust in channel

Variations in public perceptions

Reliability

Support or nonsupport from government

Originality and innovativeness

Others

Chapter 10 BIBLIOGRAPHY

Books referred - Booming Nation Tourism india (2015) – Vikas Kapoor

websites Visited –
 IncreadiableIndia.org
 National archive govt of India