Pinky Inspired by

Name: Akmaral Tulekova ID number:

017F5710
Course: Construction Studies 2 Lecturer: Arch.
Prince F.Isip

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 Content
Cover________________________________1
Content ______________________________2
My company__________________________ 3
o Name of the company
o Company’s logo
o Vision of the company
o Target client
Design concept
__________________________4
Kira Plastinina__________________________6
o The company
o The Brand
Inspiring Design Mood Board-
1______________7
 Kira Plastinina Products
 Baby Phat____________________________17
 The company
 The History
 Inspiring Design Mood Board
-2_____________19
 Reference______________________________
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Name of the company
I am pleased to present you a new fashion line - Pinky!
This stylish new brand for girls and women leading an active urban
lifestyle.
The brand name drops off the mouth easily and comfortably as our
products, when you hear about Pinky you evoke vivid images of fluffy
pink positive! Pinky is a bright, fashionable and comfortable.
 Company’s logo

Pinky
 Vision of the Company
We live in the 21 century, where all young people are not behind the
fashion. Our company and our clothing line will help you to always be
in style. This is a comfortable casual, sports and youth clothing line,
which also corresponds to the urban fashion.

 Target client

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 Target Audience of Pinky brand are girls from 8 to 16 and women
not over 35-40 years. Pinky for those who want to wear comfortable
clothing and look fashionable.
 Design concept
The store of Pinky brand will give a modern feeling for the customers
once they step in. There are two different sections in the store, one is
for women clothing and another one is for girls (baby) clothing.
Lightning

Many spotlights to highlight our products in the

best way.

We choose cool pink colour for the lightning.

Flooring materials

We use white marble flooring in some area to

give a glamorous look and pink carpet to give
a warm and comfortable feeling to our
customers.

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Colour scheme

We use white and pink

colour for our colour
scheme. White colour – to
make our store look
expensive and clean. Pink –
to create associations with
our brand's colour.

Display Furniture
Design

 The company

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Kira Plastinina is a young Russian fashion designer. . She has more than
120 stores in
Russia, Ukraine, Kazakhstan, Belarus, China and Philippines , her first
boutique open in New York in 2008 at the age of 15. On September 27,
2008 Kira debuted at Milan Fashion Week with her new high-end line
called Kira Plastinina Lublu.
Kira Plastinina has shown her collection to high profile celebrities such
as Paris Hilton.
Plastinina's U.S. company, KP Fashion Co., filed for bankruptcy on
December 31, 2008. The company was set up by her father to sell
clothes in United States.2

 The Brand
Kira Plastinina collections cater to teens and Hollywood starlets with its
80s throwback T-shirts, short-shorts, outsized bows, rhinestone-studded
denim miniskirts cobalt blue patent leather handbags with tortoise
handles and lots and lots of hot pink.

Inspiring Design Mood Board -1

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Kira Plastinina Products

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Shoes

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 Accessories

The company

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In less than a decade, Baby Phat has positioned itself in the world of
fashion as a premiere metropolitan brand. Baby Phat first hit the scene
when tiny tees with the clever name Baby Phat were produced to
electrify a Phat Farm runway show. When celebrities, supermodels and
tastemakers began wearing the baby tees, a phenomenon grew, and a
decision was made to launch an entire Baby Phat sportswear collection.
A lifestyle brand was born.

Baby Phat represents everything today’s metropolitan woman is—bold,

playful, outgoing---with the sparkle and sizzle that reflect a young
woman whose living life with flair. Editorial credits and features in
magazines including People StyleWatch, Harpers Bazaar,
Cosmopolitan Magazine, Gotham, Seventeen, Latina, Star and Essence
represent the diversity of this lifestyle brand. Influential photographers
Steven Klein, David LaChapelle and Brett Ratner have all been called
upon to shoot the lifestyle ad campaigns.

Baby Phat's feline logo has become an internationally recognizable

fashion symbol and is synonymous with the brand. The eye-catching
hip-hugging signature jeans represent everything that is feminine and
fun, glitzy and glamorous, sensuous and sumptuous about the Baby
Phat woman. Denim separates, leather, outerwear, handbags, shoes,
and lingerie, are tailored for the girl intent on raising brows and making
the city her own.

 The History
Launch of Phat Fashions: 1992

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Simmons created Phat Fashions in 1992 and began selling his Phat
Farm line of clothing at a small shop located on Prince street in
Manhattan's trendy SoHo district. To help him in an unfamiliar
business he teamed with Marc Bagutta, who owned his own Soho
boutique. The line's designers, neither formally trained, were a pair of
22-year-old former skateboarding graffiti artists named Alyasha Jibtil
Owerka-Moore and Eli Morgan Gesner, who grew up together in New
York. Perhaps Simmons's most important contribution to the venture
was his ability to put prominent rap artists in Phat clothes.
Nevertheless, both he and the designers shied away from the hip-hop
tag or being pigeonholed simply as makers of clothes for urban teens.
Rather, they suggested the line offered classic clothes, and in truth the
designers were clearly influenced by Ralph Lauren, Timberland, and
Tommy Hilfiger. This connection was not surprising, however, because
these were the clothes, albeit sized too large, that teenagers from
Brooklyn and the Bronx were wearing when the hip-hop style evolved.
Phat Fashions, no matter what its philosophy, was successful from the
outset, generating some $2 million in sales during its first year of
operation, and subsequently was picked up by specialty stores across
the country.

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Inspiring Design Mood Board -2

Baby Phat Products

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For women:

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For girls:

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 Shoes

Sport Shoes

Accessories

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References:

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 http://en.wikipedia.org/wiki/Kira_Plastinin
a
 http://www.kiraplastinina.com/
 http://en.wikipedia.org/wiki/Baby_Phat
 http://www.babyphat.com
 http://nymag.com
 http://www.google.com

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