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BBA - Notes
BBA - Notes
BBA - Notes
Characteristics of a science
1 First of all the facts are observed. E.g. when price rise the demand contracts.
2 The facts in this step are properly classified. Like if price falls how much the
demand has fallen.
3 After the compilation of facts and having knowledge about the magnitude of
a problem a law is framed keeping onto consideration the cause and effect of
a fact. E.g. Law of demand
4 The final feature of science is by applying the scientific laws to real life. It is
verified whether they are valid or not.
Positive science is that science which studies an accurate and true description of
events as they happen. Thus it deals with what, how and why. Normative science is
suggestive in nature. Normative science tells us what ought to be.
Thus the argument can be put to an end only by saying that it is both the positive as
well as a normative science
1 Science and art are different. If economics is science it cannot be art and
if it is an art it cannot be a science.
2 Economic problems are influenced by social and political nature.
Therefore economics cannot be considered from the economic point of
view only.
UTILITY
It’s the want satisfying power of a commodity.
1. Utility is subjective. It depends upon the human wants.
2. Utility keeps on changing with time and place.
3. It need not be always useful.
4. Utility has nothing to do with the morality.
Measurement of utility
It can be measured both in terms of money as well as in terms of units. If two
persons pay different sum of money for the same amount of commodity then it is
the measurement in terms of money.
Marshall, Jevons and Menger etc have tried to measure it in terms of cardinal
numbers. Pareto, Allen, Hicks etc. measured it in ordinal an term that is Indifference
curve approach.
Utility has three concepts:
1. Initial utility
2. Marginal utility
3. Total utility
Marginal utility can further be divided into Positive Marginal Utility or Zero
Marginal Utility or Negative Marginal Utility
Opportunity costs
Opportunity costs may be defined as the expected returns from the second best use
of the resources which are foregone due to the scarcity of resources. E.g. if with a
sum of Rs. 1 lakhs one can purchase two machines. One yields a profit of Rs.20000
and the other a profit of Rs. 10000. Now the buyer will forego the use which is less
productive. It can also be termed as economic rent
(Rs. 20000 – Rs 10000 = Rs. 10000)
Explicit and Implicit costs
Marginal and Incremental costs
It is the change in Total costs due to the production of one more or one less unit of a
factor of production.
MC = TCn – TCn-1
Incremental costs refer to the total additional costs associated with the decisions
to expand output or to add a new variety of product etc. In the long run when firms
expand their production they hire more of men, machinery and equipments. These
expenditures are included in the incremental costs. These costs also arise due to
change in the product lines, addition or introduction of a new product, replacement
of worn out plant and machinery, replacement of old techniques of production with
a new one etc.
Sunk costs are those costs, which cannot be increased or decreased by varying
the rate of output. Example once it is decided to make incremental investment
expenditure and the funds are allocated, all the preceding costs are considered to be
the sunk costs as these costs cannot be recovered when there is a change in the
market decisions.
EQUILIBRIUM
Equilibrium is a state of balance. In fact sometimes the modern economics is
also called as an equilibrium analysis. When the forces act in the opposite
direction is in the state of rest they are called as to be in the equilibrium.
Equilibrium can be a stable equilibrium, unstable equilibrium or a neutral
equilibrium.
E C
A B
Harrod’s view
c d
b
a
o
t t2
time
From a to b, that is upto the time period t, there is a static growth in the national
income but between b and c there is the govt. investment and through the
operation of the multiplier there is an increase in the income. This movement
between b and c is the subject matter of economic dynamics to Harrod.
Although the dynamic analysis is better than the static analysis but
in real life we make use of the comparative static situation in which we compare
one equilibrium position with the other and ignore the time element.
MICRO ECONOMICS AND BUSINESS
Microeconomics explains how an individual business firm decides to fix the price
and output of their product and what factor combination do they use to produce
them. Microeconomics is concerned with the choosing of an appropriate course of
action from the number of alternatives present for a business. Microeconomics tells
us how to make a rational choice in allocating the scarce resources of the firm while
making the decisions regarding price, output, technology, advertising expenditure
etc. A business has to make the following decisions with the use of microeconomics
Price output decisions that is how much qty. is to be produced and at what prices it
is to be sold.
Demand Decisions that is to estimate the correct demand so that there is neither the
shortage of the product not there is any surplus.
Choice of a technique of production that is what type of technique is to be used
whether the capital-intensive technique or the labour intensive technique.
Even the advertisement decisions of the firm are projected with the help of
microeconomics. A firm will spend on that mode of advertising which has the
maximum reach and which has the least costs.
In the long run the firm has to decide about the location of the plant, size of the
plant or the choice of the production technique etc.
It also tells a business about the investment decisions that is what is the rate of
investment over the years or is it profitable to takeover the other firms of not.
THEORY OF DEMAND
The demand in economics means both the desire to purchase as well as the
ability to pay for the good.
Demand is different from the quantity demanded. Demand is the quantities
that the buyers are willing and able to buy at alternative prices during the given
period of time whereas quantity demanded is a specific amount that buyers are
willing and able to buy at on price.
Nature of demand for a product
With the normal goods the demand has a negative relationship. It means as
the price of a commodity falls the quantity demanded for the product goes up.
x
D
Price P1
P
D
Q1 Q
Qty y
The law of demand operates due to the following reasons
1 Law of diminishing marginal utility
2 Income effect
3 Substitution effect
4 Different uses
5 Size of consumer group
Market demand is the quantity demanded by all the persons in the market at
different possible prices at a point of time.
A’s demand B’s demand Market demand
d
Price Price d1 Price D
d d1
D
Quantity Quantity Quantity
Determinants of demand
The demand for X commodity is affected by the following factors
1 Price of the commodity
2 Prices of related goods
3 Income of the consumer
4 Tastes and preferences of the consumer
5 Expectation of a price change of the commodity
6 Population
7 Income distribution
8 Bandwagon Effect: it is also called cromo effect. It means that people
undertake certain tasks as other as also doing like that. People try to follow
the crowd without examining the merits of a particular thing.
9 Snob Effect: preference for the goods because they are different from the
good the community preferred. It is the demand for the exclusive goods.
T E>1
Price E=1
E E<1
Total expenditure
2 Proportionate method
Ed = (-) P Q
Q P
M E=
Price . A E >1
. P E =1
. B E <1
O N
Qty
B
C
Dx = f ( Px, M, Py, T, A )
Theory of consumer behaviour
Different theories have been developed time to time to explain the consumer
behaviour. The major breakthrough was achieved in the form of cardinal utility
analysis. Marshall gave this theory.
According to this theory as a consumer goes on consuming more and more units of
a commodity the utility derived from each successive unit goes on diminishing.
Assumptions;
1 Utility is measurable in cardinal numbers.
2 Marginal utility of money remains constant
3 Marginal utility of every commodity is independent
4 There is a continuous consumption f the commodity.
5 Every unit of the commodity consumed is same in size.
6 No change in the price of the commodity and its substitutes.
7 No change in the tastes character, fashion and habits of the consumer.
Exceptions
Importance
Criticism
Cardinal measurement of utility is not possible.
Marginal utility of money is not constant.
Every commodity is not an independent commodity
Unrealistic assumptions.
MU of mangoes MU of milk
-------------------------------------------------
Importance
Criticism
But we must bear in mind the concepts of the Marginal Rate Of Substitution
and the Diminishing Marginal Rate Of Substitution. The MRS is the rate at which
the consumer is willing to sacrifice the number of units of another commodity, so
that his over-all level of satisfaction may remain unchanged.
The marginal rate of substitution is the amount of one good (i.e. work) that has to be
given up if the consumer is to obtain one extra unit of the other good (leisure).
ASSUMPTIONS
1 Rational consumer
2 Ordinal utility
3 DMRS
4 Consistency in selection
5 Transitivity.
Properties of IC
An IC has a negative slope or that it slopes downwards
INCOME EFFECT
Another important item that can change is the income of the consumer. As long as
the prices remain constant, changing the income will create a parallel shift of the
budget constraint. Increasing the income will shift the budget constraint right since
more of both can be bought, and decreasing income will shift it left.
Depending on the indifference curves the amount of a good bought can either
increase, decrease or stay the same when income increases. In the diagram below,
good Y is a normal good since the amount purchased increased as the budget
constraint shifted from BC1 to the higher income BC2. Good X is an inferior good
since the amount bought decreased as the income increases.
Price effect
These curves can be used to predict the effect of changes to the budget constraint.
The graphic below shows the effect of a price shift for good y. If the price of Y
increases, the budget constraint will shift from BC2 to BC1. Notice that since the
price of X does not change, the consumer can still buy the same amount of X if they
choose to buy only good X. On the other hand, if they choose to buy only good Y,
they will be able to buy less of good Y since its price has increased.To maximize the
utility with the reduced budget constraint, BC1, the consumer will re-allocate
consumption to reach the highest available indifference curve which BC1 is tangent
to. As shown on the diagram below, that curve is I1, and therefore the amount of
good Y bought will shift from Y2 to Y1, and the amount of good X bought to shift
from X2 to X1. The opposite effect will occur if the price of Y decreases causing
the shift from BC2 to BC3, and I2 to I3.
How demand curve can be obtained through the price Effect
Substitution effect
2 Consumer surplus
Money Income
Capital 300
200
100
5 10 15
Labour
Variable proportions type production function
In this type of the production function different factors of production can be used to
produce a given level of output.
One variable input
Law of increasing returns to a factor or diminishing costs: it occurs when more and
more units are employed and the marginal production goes on increasing or the
average costs start diminishing.
It could be due to the indivisibility of factors or the increase in efficiency arising out
of the division of labour.
AC
MP
Labour labour
MP AC
Labour labour
It could be due to the fixed factors of production or more than the optimum
production or imperfect factor substitutability between the factors.
Law of constant costs or the constant returns to the factor: It takes place when
the additional application of the variable factor increases the output only at a
constant rate.
MP AC
Labour Labour
Law of variable proportions
Returns to scale
When all the factors of production are increased in the same proportion and as a
result output increases more than proportionately then it is known as constant
returns to scale. Example P = f (L, K)
If both the labour and capital are increased in the same proportion and a result
there is a change in the output it will be termed as returns to scale.
P1 = f (mL, mK)
An iso cost line is that line which shows the various combinations of two
factors that can be purchased with the given amount of money.
La bour pe r w e e k
35
30 Expansion path
25
20
100
15
10
50 £1600
5
0 £1000
0 5 10 15 20
L a b ou r p e r w e e k
Between the shaded area the factors of production can be substituted for each
other. No producer will operate at the points outside the ridge lines, as it is an
inefficient zone. The production outside the ridgelines involves an increase in both
the labour as well as capital to produce the same amount of output. Hence this area
is called the region of economic nonsense. A rational producer will operate in the
region bounded by the two ridgelines where the iso quants are negatively sloping
and marginal products of factors are diminishing but positive.
Cost analysis
Fixed costs: These are the costs that do not change with the change in the level of
output. These costs remain fixed at all the levels of output. Even if the output is zero
these costs are to be borne by the producer.
Variable costs these are the costs, which change with the change in the level of
output. These costs rise as the level of output also goes high.
Total cost: These costs are the summation of the fixed costs and the variable costs.
TC = FC + VC
Marginal cost
Marginal cost is the change in the total costs due to the production of one more or
one less unit of output.
Using mathematical notation where the Greek letter delta is used to signify - change
in.
MC = TC
Q
Average fixed costs: these are aobtained by dividing the fixed costs with output
Average variable costs: these are obtained by dividing the variable costs with the
output
Average total costs: these are obtained by dividing the total costs with the output.
q0 q1 q
Revenue function
AR and MR curves
AR is the revenue per unit of the output sold. It is obtained by dividing the
Total Revenue with Q. Precisely it is the demand curve of the firm.
MR is the change in the TR due to the sale of one more or one less unit of the
output.
MR = TRn - TRn-1
http://www.bized.ac.uk
D = AR
Sales
MR
http://www.bized.ac.uk
TR
Output/Sales
TR
Output/Sales
MC
D = AR
Output/Sales
Q1 Q2
MR
AR, MR (£)
D = AR
Pe
= MR
D
O O
Q (millions) Q (hundreds)
Revenue Revenue
AR AR
MR MR
Monopoly monopolistic
P £
S MC AC
Pe D = AR
AR
AC = MR
D
O O Qe
Q (millions) Q (thousands)
P £ AC
S MC
AC
D1 = AR1
P1 AR1
= MR1
D
O O Qe
Q (millions) Q (thousands)
P £
S MC AC
AVC
D2 = AR2
P2 AR2
= MR2
D2
O O
Q (millions) Q (thousands)
LRAC
P1 AR1 D1
PL ARL DL
D
O O QL
Q (millions) Q (thousands)
LRAC
DL
AR = MR
O Q
Constant cost industry
Various long-run industry supply curves under perfect competition
P S1 S2
b
a c
Long-run S
D1 D2
O Q
(a) Constant industry costs
P S1 S2
Long-run S
c
a
D2
D1
O Q
(b) Increasing industry costs: external diseconomies of scale
Decreasing cost industry
P
S1
b S2
a
c
Long-run S
D2
D1
O Q
(c) Decreasing industry costs: external economies of scale
In the long run also the monopoly firm continues to earn the super normal profits.
Discriminating monopoly
When a monopolist charges different prices from different people for the same
product, he is said to be a discriminating monopolist.
Degrees of price discrimination
First-degree price discrimination: here the monopolist charges a different price for
each unit of the commodity sold. He charges what the consumer is willing and
able to pay. Thus there is the maximum exploitation of the consumers in this
case.
Second degree price discrimination: here the buyers are divided into different
groups and from each group the monopolist charges a different price.
Third degree price discrimination: here the monopolist splits the entire market into
a few sub markets and thus charge a different price in each sub market
MONOPOLISTIC COMPETITION
It is a market situation in which there are a large number of small sellers, selling
differentiated but close substitute products.
Assumptions
Large number of firms and buyers
Product differentiation
Freedom of entry and exit of firms
Selling costs
Imperfect knowledge
Non-price competition
AC
$1.80
Price per Gallon
P
$1.50
1.40
C
$1.00 E D
MR
12,000
20
18 ATC
16
14
ATC is $12.80 12
Price is $11
10
=(-$1.80) X42 2 MR
= -$75.60 0
0 10 20 30 40 50 60 70 80 90 100 120 140 160
Output
Output is 42
Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 24-7
FIGURE 2:
FIGURE 2: Long-Run
Long-Run Equilibrium
Equilibrium
Under
Under Monopolistic
Monopolistic Competition
Competition
MC
AC
Price per Gallon
P
$1.45 M
$1.35
MR
10,000 15,000
LRAC
DL under monopolistic
competition
O Q1 Q2 Q
Group equilibrium
MC
F
E
AR
MR
MCb
MCa
Price
D
MR
N M
Quantity
Firm A has a lower MC. The profit maximising price of firm A is
lower than the firm B. It means that now the Firm A will dictate the terms for
the firm B whose profit maximising price is higher. If B does not follow the
conditions as dictated by A then it will be ousted by A.
COURNOT MODEL OF OLIGOPOLY
P
c
z R Q
0
A H B
In the diagram before the entrance of B, A produces the output OA
which is 1/2 of OB. The price is OC and the profits are OAPC. B produces the
output AH which is 1/4 of OB. The price falls from OAPC to OARZ total
profit being OHQZ. When B produces the AH which is ¼ of the whole the
total output left for A is ½ ( 1 – ¼) = 3/8. What is now not produced by A is
produced by B that is (1-1/8) = 5/16. Now A may react by producing ½
(1 – 5/16) = 11/32. This process will continue till equilibrium utput and
price are reached.