SMART BUSINESS : STRATEGIC DESIGN TO ENHANCE LOCAL ECONOMIC

GROWTH THROUGH IT IMPLEMENTATION

(Study Case In Balung and Tanoker Village)

Abstract
Smart Business is a MSMEs’s first step in rural area to create a strategic design to improve local
economic growth. Potential benefit of IT implementations is a reason why Smart Business
concept should be used. The Embodiment of smart business strategic is carried out by making a
design in the form of a system that automatically integrates products produced by local
communities to enter several market place through a database by product barcodes. The
objective is this research is to analyze Smart Business implementation strategy in order to
improve village economic development. Using Balung and Tanoker village as samples of this
research. The research using descriptive qualitative method. The result show that IT
implementation in Balung Village in the form of using marketplace for four years in product
marketing could increasing operating profit by more one hundred percent. Whereas in Tanoker
Village, the sale couldn’t reach the maximal point as has been done in Balung Village, due to
conventional marketing system used. Smart Business Strategy design is to optimize IT
implementation in the form of a system that automates product sales to several marketplaces.
This strategic design is based on the theory of TAM (Technology Acceptance Model) which
carries the concept of perceived ease of use and the perspective of perceived usefulness of an IT.

Keywords: Smart Business, Information Technology (IT), Technology Acceptance Model (TAM),
Marketplace, Village Economy.