Marketing Plan

Tata Motors basically Segmented and targeted the following groups of Indian population:

1. The Middle class

 Mainly the lower middle class

 Upper lower class

2. Usually the two-wheeler users

3. Family with 3-4 members who have troubles while travelling on a 2-wheeler.

Tata Motors positioned the car as per the following catch lines and slogans:

 1 lakh car to fulfill all your dreams!

 Cars are not just for the rich

The struggling India class who had a monthly salary of less than Rs.6000 per month and constituted
more than 110 million households also got the encouragement to dream of buying a car.

It was also expected that Tata Nano would create a revolutionary change in the lifestyle, especially with
respect to commutation of the common man and would become a face of the Indian lower class just like
Bajaj Scooter once became for the middle class.

Press Releases

The Tata Group was founded as a private trading firm in 1868

by entrepreneur Jamsetji Nusserwanji Tata. The
 There are 29 publicly-listed Tata enterprises, which include Tata Steel, Tata
Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global
Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.
 Tata companies have made significant investments in different geographies.
Tata companies are now reaching out to customers in the farthest corners of
the world.
 Tata companies have an employee strength of over 660,800 employees,
representing the rock-solid company that we are.
 Several Tata Group companies have achieved leadership positions globally in
their areas of operation.